Responsable Marketing Operacional

📌 Core Information

🔹 Job Title: Responsable Marketing Operacional

🔹 Company: Michelin

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing actions, promotions, and programs aligned with market needs
• Organizing events such as product launches and sector-specific meetings
• Executing strategies for lead generation and ATL & digital communications
• Coordinating public relations strategies focused on B2B channels

ASSUMPTION: The role likely requires someone who can manage multifaceted marketing functions across various channels and audiences, given the diverse responsibilities listed.

📋 Key Responsibilities

✅ Develop and manage marketing actions, promotions, and programs

✅ Organize events like product launches and B2B sector meetings

✅ Execute and track strategies for lead generation and communications

✅ Coordinate PR strategies for B2B Off sectors

✅ Plan, execute, and follow-up on communication budgets

✅ Analyze market segments and trends to identify opportunities and threats

✅ Manage the product portfolio, updates, and launches in collaboration with regional teams

✅ Review technical materials and ensure regulatory compliance

ASSUMPTION: Extensive responsibilities suggest the need for a holistic understanding of both B2B and B2C marketing domains.

🎯 Required Qualifications

Education: Not specified, but likely requires a degree in Marketing or related field

Experience: 2-5 years in marketing, event organization, and market analysis

Required Skills:

• Marketing
• Event Organization
• Lead Generation
• Digital Communication

Preferred Skills:

• Public Relations
• Market Analysis

ASSUMPTION: A candidate with expertise in digital marketing and a strong background in event management and PR would likely excel in this role.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health insurance
• Retirement plans
• Professional development opportunities

Working Hours: 40 hours per week with a structured schedule

ASSUMPTION: Standard corporate benefits are presumed, as the specifics aren't provided.

📌 Applicant Insights

🔍 Company Context

Industry: Civic and Social Organizations, but Michelin's core business is primarily in tire manufacturing

Company Size: Small (18 employees in listed location, though Michelin globally is much larger)

Founded: Not Specified

Company Description:

• Global leader in tire manufacturing
• Committed to sustainable development
• Innovator in tire technology

Company Specialties:

• Tire manufacturing
• Mobility solutions
• Sustainable practices

Company Website: http://www.michelinman.com/about-us/who-we-are.page

ASSUMPTION: While not detailed in the listing, Michelin's global branding and innovation initiatives are critical to its identity.

📊 Role Analysis

Career Level: Mid-level position focusing on operational marketing

Reporting Structure: Likely reports to a senior marketing manager or director

Work Arrangement: On-site in Bogotá

Growth Opportunities:

• Potential to lead larger marketing campaigns
• Opportunities for cross-regional project management
• Advancement into strategic marketing roles

ASSUMPTION: The position offers growth into more strategic roles, given the depth of responsibilities in market analysis and program management.

🌍 Location & Work Environment

Office Type: Likely a corporate office setting in an urban area

Office Location(s): Bogotá, Colombia

Geographic Context:

• Bogotá is a major business hub in Colombia
• Rich cultural and economic environment
• High elevation with varied climate

Work Schedule: Standard full-time workweek; specific hours not detailed

ASSUMPTION: The Bogotá location is significant for its metropolitan market and business opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening
• In-person interviews with team leads

Key Assessment Areas:

• Marketing strategy development
• Event management experience
• Digital communication skills

Application Tips:

• Highlight experience with B2B and B2C markets
• Demonstrate successful marketing campaigns
• Show adaptability and innovative thinking

ATS Keywords: Operational marketing, lead generation, event management

ASSUMPTION: Process steps are typical of corporate hiring, with an emphasis on strategic and creative skills.

🛠️ Tools & Technologies

• CRM – MKT Cloud
• Social media and digital marketing platforms
• Data analysis tools for market trends

ASSUMPTION: Necessary for managing communications and tracking the success of marketing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Customer-centric solutions

Work Style:

• Collaborative team environment
• Fast-paced and dynamic
• Results-driven focus

Self-Assessment Questions:

• How do I adapt marketing strategies for diverse audiences?
• What innovative event management techniques have I implemented?
• How do I use data to influence marketing decisions?

ASSUMPTION: The company seeks proactive thinkers who align with global and sustainable goals.

⚠️ Potential Challenges

• Navigating complex market dynamics in Colombia and Ecuador
• Balancing traditional and digital marketing strategies
• Effectively managing cross-functional teams
• Adhering to budget constraints while being innovative

ASSUMPTION: The challenges reflect the responsibilities of aligning global strategies with local market nuances.

📈 Similar Roles Comparison

• Includes similar responsibilities across global brands
• Requires a blend of strategy and hands-on execution
• Combines marketing and business development insights

ASSUMPTION: Similar roles in large organizations typically emphasize the strategic integration of marketing and business growth.

📝 Sample Projects

• Development and execution of a multi-channel product launch
• Lead-conversion strategy resulting in increased sales
• Market analysis project identifying new growth opportunities

ASSUMPTION: Such projects demonstrate innovation and effective market penetration capabilities of candidates.

❓ Key Questions to Ask During Interview

• What are the main challenges facing the marketing team in this region?
• How is success defined and measured in this role?
• What are the main growth opportunities within the company?
• What resources are available to support marketing initiatives?
• How frequently are strategies reviewed and adapted?

ASSUMPTION: Inquiring about challenges and resources allows candidates to gauge alignment with personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Michelin Careers page
• Ensure your resume highlights relevant marketing experience
• Provide examples of successful event management
• Demonstrate creativity in lead generation strategies
• Prepare to discuss case studies during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.