📌 Core Information
🔹 Job Title: Responsable Marketing Opérationnel - F/H - CDD
🔹 Company: ALTAREA
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temps complet (CDD)
🔹 Category: Real Estate
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Participating in the implementation of marketing strategies and communication tools for new operations and during their commercialization.
- Collaborating with the Director of Commercial Operations and attending launch preparation meetings.
- Designing and implementing marketing and digital strategies for new operations.
- Preparing and writing briefs for communication agencies.
- Ensuring the development of communication tools and digital tools with the internal web service of the Group.
ASSUMPTION: This role requires a balance between strategic thinking and operational tasks, as well as strong communication and analytical skills.
📋 Key Responsibilities
✅ Participate in the implementation of marketing strategies and communication tools for new operations and during their commercialization.
✅ Collaborate with the Director of Commercial Operations and attend launch preparation meetings.
✅ Design and implement marketing and digital strategies for new operations.
✅ Prepare and write briefs for communication agencies.
✅ Ensure the development of communication tools and digital tools with the internal web service of the Group.
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree or higher (BAC + 4/5)
Experience: Proven experience in marketing and real estate promotion.
Required Skills:
- Strong communication skills, both oral and written.
- Analytical and synthetic mindset.
- Ability to juggle strategic and operational tasks.
- Proactivity and teamwork skills.
- Organizational skills and relational skills.
- Proactive attitude and ability to handle varied topics.
- Energy and creativity.
Preferred Skills:
- Experience in the real estate industry.
- Fluency in French and English.
ASSUMPTION: Candidates with a background in marketing and real estate promotion are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between €35,000 and €45,000 per year, based on the experience level and the industry standard for marketing roles in Paris.
Benefits:
- Health insurance.
- Retirement savings plan.
- Employee discounts on Altarea properties.
Working Hours: The role requires a standard full-time work schedule, with the possibility of occasional overtime during peak periods.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Altarea is a leader in the real estate industry, focusing on sustainable urban transformation in France.
Company Size: Altarea has 1,001-5,000 employees, which means applicants can expect a structured work environment with opportunities for collaboration and growth.
Founded: Altarea was founded in 1994 and has since grown to become a major player in the French real estate market.
Company Description:
- Altarea is a leader in the transformation of urban areas with low-carbon solutions in France.
- The company offers a comprehensive range of real estate services, covering all asset classes (residential, commercial, office, logistics, hotels, and more).
- Altarea also focuses on new uses and needs, such as logistics, renewable energies, and data centers.
Company Specialties:
- Foncière de commerce (commercial real estate).
- Promoteur immobilier (real estate developer).
Company Website: http://www.altarea.com
ASSUMPTION: Altarea's focus on sustainability and comprehensive real estate services sets it apart in the industry and offers unique opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing and real estate promotion, looking to advance their careers in a dynamic and growing company.
Reporting Structure: The role reports directly to the Director of Commercial Operations.
Work Arrangement: The role is on-site, with the possibility of occasional remote work during peak periods.
Growth Opportunities:
- Expanding marketing and communication skills within the real estate industry.
- Gaining experience in a dynamic and growing company with a strong focus on sustainability.
- Potential career progression within Altarea's marketing and commercial teams.
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in the real estate industry.
🌍 Location & Work Environment
Office Type: Altarea's headquarters is located in a bustling commercial district in central Paris, offering easy access to public transportation and various amenities.
Office Location(s): 87, Rue de Richelieu, 75002 Paris, France
Geographic Context:
- Paris is the capital and most populous city of France, offering a vibrant cultural scene and numerous employment opportunities.
- The 2nd arrondissement, where Altarea's headquarters is located, is a bustling commercial district with a mix of historic and modern architecture.
- The office is conveniently located near several metro and RER stations, making it easily accessible from other parts of the city.
Work Schedule: The role requires a standard full-time work schedule, with the possibility of occasional overtime during peak periods.
ASSUMPTION: The central location of Altarea's headquarters and the vibrant atmosphere of Paris offer an attractive work environment for candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and/or team members.
- Final interview with the Director of Commercial Operations.
Key Assessment Areas:
- Communication skills, both oral and written.
- Analytical and synthetic mindset.
- Ability to juggle strategic and operational tasks.
- Proactivity and teamwork skills.
- Organizational skills and relational skills.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and real estate promotion experience, as well as your communication and analytical skills.
- Be prepared to discuss your experience with marketing strategies, digital tools, and communication briefs.
- Demonstrate your enthusiasm for Altarea's focus on sustainability and urban transformation.
ATS Keywords: Marketing, Communication, Digital Strategy, Teamwork, Project Management, Analytical Skills, Creativity, Proactivity, Organization, Assertiveness, Real Estate Promotion, Commercial Operations, Launch, Briefs, Tools, Web Service, Group
ASSUMPTION: Altarea's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on communication, analytical, and organizational abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and real estate industries and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Expertise: Altarea values the expertise and knowledge of its employees, fostering a culture of continuous learning and improvement.
- Innovation: The company encourages creativity and innovation in its approach to real estate development and marketing.
- Sustainability: Altarea is committed to sustainable urban development and the responsible use of resources.
Work Style:
- Collaborative: Altarea fosters a collaborative work environment, with a strong emphasis on teamwork and communication.
- Dynamic: The company operates in a fast-paced and dynamic industry, requiring employees to be adaptable and proactive.
- Results-driven: Altarea values employees who are focused on achieving results and driving success for the company and its clients.
Self-Assessment Questions:
- Do you have strong communication skills, both oral and written, and the ability to adapt your communication style to different audiences?
- Are you comfortable working in a dynamic and fast-paced environment, with the ability to juggle multiple projects and tasks simultaneously?
- Do you share Altarea's commitment to sustainability and responsible business practices?
ASSUMPTION: Candidates who are strong communicators, adaptable, and committed to Altarea's values and mission are likely to be a good fit for the company's culture.
⚠️ Potential Challenges
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
- Candidates may face competition from other marketing professionals with relevant experience in the real estate industry.
- The role may require occasional overtime during peak periods, potentially impacting work-life balance.
- Paris can be an expensive city to live in, with a high cost of living compared to other French cities.
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a commitment to maintaining a healthy work-life balance.
📈 Similar Roles Comparison
- Compared to other marketing roles in the real estate industry, this position offers a unique focus on sustainable urban transformation and a comprehensive range of real estate services.
- Altarea's size and focus on sustainability set it apart from other real estate companies, offering candidates a distinctive work environment and opportunities for growth.
- This role is well-suited to candidates looking to advance their careers in marketing and real estate promotion, with the potential for career progression within Altarea's marketing and commercial teams.
ASSUMPTION: Candidates should consider the unique aspects of Altarea's business model and focus on sustainability when comparing this role to other marketing positions in the real estate industry.
📝 Sample Projects
- Developing a marketing strategy for a new residential development in Paris, including digital and traditional communication channels.
- Collaborating with a communication agency to create a launch campaign for a new commercial property, including branding, advertising, and event planning.
- Working with Altarea's internal web service to create and implement digital tools for a new logistics project, such as an interactive 3D model or virtual tour.
ASSUMPTION: These sample projects illustrate the range of marketing and communication tasks that candidates may be expected to perform in this role, demonstrating the need for strong communication, analytical, and organizational skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing and communication strategies used for new operations at Altarea?
- How does Altarea collaborate with external communication agencies, and what are the expectations for this role in terms of briefing and project management?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Altarea support the professional development and growth of its marketing and commercial teams?
- What are the most challenging aspects of working in a dynamic and growing company like Altarea, and how can they be mitigated?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within Altarea's marketing and commercial teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link.
- Tailor your resume and cover letter to highlight your marketing and real estate promotion experience, as well as your communication and analytical skills.
- Prepare for the interview by researching Altarea's focus on sustainability and urban transformation, as well as the specific requirements of the role.
- If selected for the final interview, be prepared to discuss your experience with marketing strategies, digital tools, and communication briefs.
- Follow up with the HR department or hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
