📌 Core Information
🔹 Job Title: Responsable Marketing Produit (CDD de 4 mois)
🔹 Company: Reed Technology
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temporary, Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Piloting strategic product launches, including Lexis+ AI in April 2025
- Deploying marketing strategies, including positioning, offer, and competitive analysis
- Stimulating adoption of solutions like Case Law Analytics through targeted actions
- Forming and equipping internal teams (commerce, client relations, CSM)
- Participating in marketing campaigns and content production
- Analyzing performance metrics and recommending optimizations
ASSUMPTION: This role requires a strong background in marketing, with a focus on product marketing or B2B marketing, preferably in a tech or legal environment.
📋 Key Responsibilities
✅ Piloting strategic product launches, working closely with product, commercial, and technical teams
✅ Deploying marketing strategies, including market positioning, offer definition, competitive analysis, and persona development
✅ Stimulating adoption of solutions through targeted actions and cross-functional collaboration
✅ Forming and equipping internal teams (commerce, client relations, CSM) through training and support
✅ Participating in marketing campaigns and content production (storytelling, presentations, events)
✅ Analyzing performance metrics (client engagement, usage, ROI) and recommending optimizations
ASSUMPTION: This role involves working with various teams and requires strong project management, communication, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree or higher in business, marketing, or a related field
Experience: Minimum of 5 years in product marketing or B2B marketing, ideally in tech or legal
Required Skills:
- Proven experience in product marketing or B2B marketing
- Excellent project management skills
- Strong communication skills in French and English
- Analytical mindset and curiosity
- Leadership skills and ability to work in a team
Preferred Skills:
- Experience in the legal or tech industry
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in marketing, particularly in product marketing or B2B marketing, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (estimate based on industry standards for a marketing manager with 5-10 years of experience in Paris)
Benefits:
- 27 days paid leave + RTT
- Health insurance
- Meal vouchers
- 50% transport reimbursement
- Company participation
- CSE
Working Hours: Full-time, with flexibility for hybrid work arrangements (2 days on-site per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager with 5-10 years of experience in Paris. Actual salary may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, with a focus on legal and regulatory information
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 1961, with a rich history in the information services industry
Company Description:
- LexisNexis Reed Tech is a leading provider of information-based solutions and services
- The company enables the advancement of humanity by delivering better outcomes to the innovation community
- LexisNexis Reed Tech serves researchers, law firms, department heads, patent offices, competition authorities, universities, and financial services firms
Company Specialties:
- Complex data capture and XML format
- Government contractor and regulatory compliance support
- Global data management for life sciences
- Medical device and pharmaceutical regulatory support
- Intellectual property services
Company Website: corporate.reedtech.com
ASSUMPTION: LexisNexis Reed Tech is a well-established company with a strong reputation in the information services industry. The company's size and history provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: This role reports directly to the Marketing Director and works closely with various internal teams
Work Arrangement: Hybrid work arrangement, with 2 days on-site per week and the remaining days working remotely
Growth Opportunities:
- Potential for career advancement within the marketing department or related fields
- Opportunities to work on high-impact projects and contribute to the company's success
- Chance to develop skills and gain experience in a dynamic and innovative industry
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing or related fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Paris
Office Location(s): 7 Walnut Grove Drive, Horsham, PA 19044, US and 2331 Mill Road, Suite 300, Alexandria, VA 22314, US
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and a thriving business ecosystem
- The office is located in a convenient and well-connected area, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities
Work Schedule: Full-time, with flexible hours and the option to work remotely for part of the week
ASSUMPTION: The office location and work environment provide a supportive and engaging workspace for employees, with easy access to the city's amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing and product management skills
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and product management experience
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and its products to demonstrate your understanding of the business
- Practice common marketing interview questions and prepare thoughtful responses
ATS Keywords: Product Marketing, B2B Marketing, Marketing Strategy, Product Launch, Market Analysis, Competitive Analysis, Team Collaboration, Communication, French, English
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and product management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Collaboration and communication platforms (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The role may require the use of specific marketing automation, project management, and data analysis tools, depending on the company's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer focus and excellence
- Collaboration and teamwork
- Integrity and ethical behavior
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional team collaboration
- Data-driven decision-making
- Flexible and adaptable approach to work
Self-Assessment Questions:
- How do you approach continuous learning and improvement in your marketing strategies?
- Can you provide an example of a successful marketing campaign you've led, and how you adapted to changes or challenges?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?
ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies or product launches
- Working with cross-functional teams and stakeholders
- Analyzing and interpreting complex data to inform marketing decisions
ASSUMPTION: This role may present challenges related to project management, adaptability, team collaboration, and data analysis.
📈 Similar Roles Comparison
- This role focuses more on product marketing and strategic planning than traditional brand marketing
- Industry-specific context: Legal and regulatory information services
- Career path comparison: Potential for growth into senior marketing roles or related fields (e.g., product management, business development)
ASSUMPTION: This role differs from related marketing positions in its focus on product marketing and strategic planning, as well as its industry-specific context and career path opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new legal information product
- Conducting market research and competitive analysis to inform product positioning and pricing
- Creating and delivering product training sessions for internal teams and clients
ASSUMPTION: These sample projects illustrate the types of marketing initiatives and responsibilities the role may entail.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing department in the coming months, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns and product launches?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and product management experience
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and its products to demonstrate your understanding of the business
- Practice common marketing interview questions and prepare thoughtful responses
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
