📌 Core Information
🔹 Job Title: Responsable Marketing Produit / Go-to-Market Manager (GTM)
🔹 Company: Civalgo
🔹 Location: Montréal, Quebec (Hybrid)
🔹 Job Type: Full-time (Intermediate-Level)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning and messaging for Civalgo's SaaS solutions
- Planning and executing go-to-market strategies for product launches
- Conducting customer and market insights to refine positioning and identify opportunities
- Collaborating with cross-functional teams (Product, Sales, Success) to drive adoption and growth
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to balance product positioning with market demands and customer needs.
📋 Key Responsibilities
✅ Positioning & Messaging: Define clear product positioning by persona, company size, and geography. Create compelling value propositions rooted in customer pain points and usage data. Align messaging across the website, onboarding flows, sales collateral, and marketing assets.
✅ Go-to-Market Execution: Plan and execute product launches, from internal team readiness to external rollouts. Develop materials like slide decks, release notes, one-pagers, videos, and email sequences. Collaborate with Product and Customer Success teams to align roadmaps with rollout strategies.
✅ Customer & Market Insights: Conduct user and customer interviews to validate messaging and uncover insights. Analyze trial usage, adoption rates, and retention patterns to refine positioning. Monitor market trends and competitors to identify differentiation opportunities.
✅ Enablement & Sales Support: Build enablement tools and go-to-market playbooks for internal teams. Train Sales and Customer Success teams on feature updates, messaging, and positioning. Provide support for pricing strategies, handling objections, and product packaging.
✅ Systems & Execution: Regularly use tools like HubSpot, PostHog, and Appcues. Manage updates to public-facing materials (web copy, demo scripts, knowledge base). Set and track KPIs for launch performance, adoption, and free trial conversion.
ASSUMPTION: This role requires a strong analytical mindset and the ability to derive insights from behavioral data to inform decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in Product Marketing or GTM roles, ideally in a SaaS context
Required Skills:
- Proven track record of launching features and crafting positioning for technical products
- Strong communication skills in both French and English (spoken and written)
- Analytical mindset with the ability to derive insights from behavioral data
- Highly collaborative, structured, and assumes ownership quickly
- Familiarity with PLG/SLG hybrid go-to-market strategies is a significant asset
Preferred Skills:
- Experience with ABM (Account-Based Marketing) strategies
ASSUMPTION: This role requires a strong understanding of both marketing and product management principles to succeed.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer contribution
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Montreal area. Final compensation will be determined based on experience and the value brought to the team.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Civalgo specializes in construction software, helping businesses digitize and transform operational processes.
Company Size: Small (11-50 employees). This size allows for close collaboration and quick decision-making, providing ample opportunities for growth and impact.
Founded: 2017. Civalgo has been growing steadily, expanding its client base and product offerings.
Company Description:
- Civalgo aims to help construction businesses grow in profitability, productivity, and efficiency by providing real-time control of construction activities
- Their "site-to-office" approach improves collaboration between field and office teams
- The company's mission is to make the construction industry one of the most respected professions, evoking pride in those who practice it
Company Specialties:
- Construction software
- SaaS solutions
- Lean management
- Operational management
- Proptech
Company Website: www.civalgo.com
ASSUMPTION: Civalgo's focus on the construction industry and its commitment to digitizing operational processes set it apart in the IT Services and IT Consulting sector.
📊 Role Analysis
Career Level: Intermediate. This role offers significant responsibility and the opportunity to grow into a leadership position as the company scales.
Reporting Structure: The GTM Manager will report directly to the CEO and collaborate closely with the Product, Sales, and Customer Success teams.
Work Arrangement: Hybrid (3 days on-site). This arrangement fosters a balance between collaboration and independent work.
Growth Opportunities:
- As Civalgo continues to grow, there will be opportunities for the GTM Manager to take on more responsibility and advance their career
- The company values internal promotions and offers professional development opportunities
- This role provides exposure to various aspects of the business, enabling the incumbent to develop a broad skill set
ASSUMPTION: The GTM Manager's success will be closely tied to Civalgo's growth, creating ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to facilitate team interaction and innovation
Office Location(s): 1250 René-Lévesque Blvd W, Montreal, QC H3G 1T8, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant tech industry, offering a high quality of life and numerous amenities
- The office is conveniently located in the downtown core, with easy access to public transportation and various attractions
- The city experiences four distinct seasons, with cold winters and warm summers
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance collaboration and independent work while enjoying a flexible schedule.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team (30 minutes)
- In-depth interview with the CEO and a team member (60 minutes)
- Case study or project presentation (60 minutes)
- Final interview with the CEO (30 minutes)
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Civalgo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Civalgo's products and the construction software industry
- Prepare a case study or project presentation that showcases your go-to-market strategy and product positioning skills
ATS Keywords: Product Marketing, Go-to-Market, Positioning, Messaging, Product Launches, Customer Insights, Market Analysis, Sales Support, Training, Analytical Skills, Collaboration, Communication, SaaS, PLG, SLG, ABM
ASSUMPTION: The interview process is designed to assess both hard and soft skills, ensuring a strong fit for the role and the company culture.
🛠️ Tools & Technologies
- HubSpot (CRM, marketing automation, and sales enablement)
- PostHog (product analytics and feature flagging)
- Appcues (user onboarding and in-app messaging)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools is not required but would be an asset. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting customer needs
- Innovation: Continuously seek new solutions and improvements
- Collaboration: Work together to achieve common goals
- Integrity: Act with honesty and transparency in all interactions
- Growth mindset: Embrace challenges and learn from failures
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve shared objectives
- Adaptable: Embrace change and pivot as needed to meet evolving demands
- Data-driven: Make informed decisions based on data and analytics
- Results-oriented: Focus on delivering measurable outcomes
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in product marketing?
- Can you provide an example of a time when you had to pivot your go-to-market strategy due to changing market conditions?
- How do you approach collaborating with cross-functional teams to drive product adoption and growth?
ASSUMPTION: Civalgo values a strong cultural fit and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Balancing strategic positioning with market demands and customer needs
- Managing multiple product launches simultaneously
- Adapting to a fast-paced, growing startup environment
- Working with a diverse, global customer base
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of both marketing and product management principles
- The construction software industry is unique, with its own set of challenges and opportunities
- This role offers significant responsibility and growth potential, unlike more junior marketing positions
ASSUMPTION: Understanding the unique aspects of this role and the construction software industry is crucial for success.
📝 Sample Projects
- Developing a go-to-market strategy for a new construction software feature, including positioning, messaging, and launch plan
- Conducting customer interviews and market analysis to refine product positioning and identify differentiation opportunities
- Creating sales enablement materials, such as battle cards, objection handling guides, and product demos, to support the sales team
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the impact the GTM Manager can have on Civalgo's growth.
❓ Key Questions to Ask During Interview
- How does Civalgo support the professional development and growth of its employees?
- Can you describe the company's approach to product launches and go-to-market strategies?
- How does Civalgo measure the success of its product marketing efforts, and what KPIs are most important?
- What are the biggest challenges facing the construction software industry, and how does Civalgo plan to address them?
- How does Civalgo foster a culture of collaboration and innovation, and what initiatives are in place to support these values?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and provides valuable information to inform your decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that showcases your go-to-market strategy and product positioning skills
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
