📌 Core Information
🔹 Job Title: Responsable Marketing Proximité IDF - Issy-les-Moulineaux (92) H/F
🔹 Company: REXEL
🔹 Location: Issy-les-Moulineaux, Île-de-France, France
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional marketing strategies aligned with national plans
- Creating targeted marketing strategies based on local market trends to boost sales
- Coordinating promotional operations and establishing partnerships with suppliers
- Collaborating with various stakeholders, including marketing, sales, and suppliers
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on local market understanding and customer needs.
📋 Key Responsibilities
✅ Elaborate and implement regional marketing strategies in line with national plans
✅ Develop targeted marketing strategies based on local market trends to drive sales growth
✅ Coordinate national and regional promotional operations
✅ Establish partnerships with suppliers to enrich product offerings and negotiate promotional agreements
✅ Promote innovative offers and support commercial teams in their adoption and promotion
✅ Organize local marketing events such as trade shows, forums, workshops, and product demonstrations
✅ Monitor and analyze the performance of implemented marketing actions, propose adjustments, and maximize ROI
✅ Share field data and client feedback with the national marketing team
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical work, with a significant emphasis on stakeholder collaboration and local market understanding.
🎯 Required Qualifications
Education: Bachelor's degree (BAC + 4) in Marketing or Commerce
Experience: 2-5 years of experience in a similar role or relevant field
Required Skills:
- Analytical skills and tactical solution development
- Customer focus and understanding of client needs
- Excellent interpersonal skills for effective collaboration with various stakeholders
- Entrepreneurial spirit and initiative-taking
- Flexibility and adaptability to various subjects
- Creativity, dynamism, proactivity, and positivity
- Results orientation
Preferred Skills:
- Experience in the energy sector or related industries
- Fluency in French and English
ASSUMPTION: Given the role's focus on local market understanding and customer needs, candidates with relevant industry experience may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on market research and role requirements)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on products and services
- Training and development opportunities
Working Hours: Full-time, with frequent travel and overnight stays within the region
ASSUMPTION: The salary range is estimated based on market research and the role's requirements. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rexel is a worldwide expert in the multichannel professional distribution of products and services for the energy world, operating in the wholesale industry.
Company Size: Rexel has 10,001+ employees globally, with a significant presence in France and other European countries.
Founded: Rexel was founded in 1967 and has since grown into a leading player in the energy distribution sector.
Company Description:
- Rexel addresses three main markets: residential, commercial, and industrial
- The Group supports its customers by providing a tailored and scalable range of products and services in energy management
- Rexel operates through a network of more than 1,950 branches in 18 countries, with over 27,000 employees
Company Specialties:
- Distribution of electrical supplies
- Energy Solutions
- Logistics
- Large Projects
- E-Commerce
- Energy Efficiency
- Energy Transition
Company Website: http://www.rexel.com/
ASSUMPTION: Rexel's extensive network and customer base provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring a balance of strategic thinking and tactical execution, with opportunities for growth and progression within the marketing department.
Reporting Structure: The Responsable Marketing Proximité IDF reports directly to the Directeur Marketing Habitat Petit Tertiaire.
Work Arrangement: This is an on-site role with frequent travel and overnight stays within the region. The work arrangement allows for a good balance between office work and fieldwork.
Growth Opportunities:
- Progression within the marketing department, such as taking on more responsibilities or moving into a management role
- Expanding expertise in the energy sector and related industries
- Gaining experience in international markets through Rexel's global presence
ASSUMPTION: Given Rexel's extensive network and customer base, there are ample opportunities for growth and learning within the company, both in terms of career progression and expanding industry expertise.
🌍 Location & Work Environment
Office Type: Rexel's office in Issy-les-Moulineaux is a modern, collaborative workspace with a focus on employee well-being.
Office Location(s): 13, Boulevard du Fort de Vaux, Paris, Île-de-France 75017, FR
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, located in the western part of the Île-de-France region
- The area is well-connected by public transportation, with easy access to central Paris
- Issy-les-Moulineaux offers a mix of urban and suburban living, with a variety of amenities and cultural attractions
Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend work or overtime depending on project demands.
ASSUMPTION: The location and work environment provide a good balance between urban and suburban living, with easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Customer focus and understanding of client needs
- Interpersonal skills and ability to collaborate with various stakeholders
- Entrepreneurial spirit and initiative-taking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Rexel's business and the energy sector
- Prepare examples of your marketing strategies and their impact on sales growth
ATS Keywords: Marketing strategy, regional marketing, customer focus, sales growth, stakeholder collaboration, energy sector
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current recruitment priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Expertise
- Innovation
- Performance
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and open to change
- Proactive and entrepreneurial
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you successfully collaborated with various stakeholders to achieve a common goal?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: Rexel's company culture values collaboration, performance, and adaptability, with a strong focus on customer satisfaction and industry expertise.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to the dynamic energy sector and its evolving customer needs
- Balancing strategic planning with tactical execution and analytical work
- Frequent travel and overnight stays within the region
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on local market understanding and customer needs
- In the energy sector, this role is unique in its focus on regional marketing strategies and customer-centric approach
- Career progression in this role may involve moving into a management position or expanding expertise in international markets
ASSUMPTION: This role is unique in its focus on regional marketing strategies and customer-centric approach within the energy sector.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to drive sales growth in a specific product category
- Conducting market research to identify local trends and customer needs, and using the insights to inform marketing strategies
- Organizing a local trade show or event to showcase Rexel's products and services and engage with customers
ASSUMPTION: These sample projects reflect the role's focus on local market understanding, customer needs, and strategic planning.
❓ Key Questions to Ask During Interview
- How does this role contribute to Rexel's overall marketing strategy and business objectives?
- Can you describe the team structure and dynamics within the marketing department?
- How does Rexel support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does Rexel foster a customer-centric culture, and what are the expectations for this role in that regard?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, and performance expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing strategies and their impact on sales growth
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if there is any additional information you can provide
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
