📌 Core Information
🔹 Job Title: Responsable Marketing - Réseau Mandataires (H/F)
🔹 Company: Effy
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temps complet
🔹 Category: Marketing & Communication
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for independent agents promoting energy renovation offers
- Recruiting and supporting new agents to join the network
- Engaging and fostering a sense of belonging within the community of agents
- Collaborating with internal marketing teams to share insights and refine campaigns
ASSUMPTION: This role requires a strong understanding of B2B marketing, partner network management, and digital marketing strategies to effectively engage and support independent agents.
📋 Key Responsibilities
✅ Developing and deploying a recruitment strategy for new agents, including digital marketing, partnerships, and events
✅ Analyzing agents' marketing needs and providing tailored support to optimize their prospecting and commercial development
✅ Creating and distributing marketing materials (digital and print) adapted to agents' activities
✅ Organizing webinars on offers, argumentation, and commercial techniques
✅ Developing a sense of belonging and animating the community through regular communication, newsletters, and group discussions
✅ Ensuring an optimal experience and tracking satisfaction within the network
✅ Structuring communication within the network using CRM and emailing tools
ASSUMPTION: This role involves a high level of autonomy and requires strong communication skills to effectively engage with independent agents and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-6 years of experience in marketing and communication, particularly in B2B strategies or partner network management
Required Skills:
- Proven experience in developing and implementing marketing strategies
- Strong digital marketing skills, including CRM and marketing automation
- Excellent communication skills, both written and verbal
- Autonomy and entrepreneurial spirit
Preferred Skills:
- Experience in the energy or environmental sector
- Fluency in French and English
ASSUMPTION: Candidates with experience in B2B marketing, partner network management, or digital marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- 50% coverage of meal vouchers
- 75% coverage of health insurance
- Weekly remote work with remote work bonus
- Profit-sharing agreement
- Vacation bonus
- Sustainable mobility package
Working Hours: Full-time (35 hours/week) with flexible hours and the possibility of remote work
ASSUMPTION: The estimated salary range is based on industry standards for a marketing manager role in the Paris area with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, focusing on energy efficiency and renovation
Company Size: Medium (201-500 employees), offering a stimulating, supportive, and advantageous work environment
Founded: 2008, with a mission to transform French homes into energy-efficient, comfortable, and durable living spaces
Company Description:
- Effy specializes in energy efficiency and offers tailored renovation projects for each client
- The company works with a network of over 4,000 partner artisans to provide high-quality services
- Effy aims to make a positive impact on the environment by advancing energy progress, one home at a time
Company Specialties:
- Energy efficiency
- Energy savings
- Environmental services
- Renovation and construction
- Transition energy
- Insulation
- Solar energy
- Heat pumps
- Heating
- Comfort and housing
Company Website: http://www.effy.fr/?utm_source=linkedIn&utm_medium=social-profil
ASSUMPTION: Effy is a well-established company in the environmental services industry, with a strong focus on energy efficiency and renovation.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and development within the company
Reporting Structure: The role reports directly to the Director of the Mandataire Network at Effy Renov, with close collaboration with internal marketing teams
Work Arrangement: Hybrid (2 days on-site, 3 days remote) with flexible hours and the possibility of remote work
Growth Opportunities:
- Progression within the marketing department or other departments within the company
- Expanding the network of independent agents and supporting their growth
- Developing new marketing strategies and initiatives to drive business growth
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Tour Montparnasse, Paris
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a vibrant, multicultural city with a rich history and numerous attractions
- The Île-de-France region offers a high quality of life, with easy access to nature, culture, and entertainment
- The office is located in the 15th arrondissement, close to public transportation and amenities
Work Schedule: Full-time (35 hours/week) with flexible hours and the possibility of remote work
ASSUMPTION: The office environment at Effy is collaborative, supportive, and designed to foster creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of the Mandataire Network
Key Assessment Areas:
- Marketing strategy and planning skills
- Digital marketing expertise
- Communication and interpersonal skills
- Autonomy and entrepreneurial spirit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or initiatives you have led
- Demonstrate your understanding of the energy efficiency and renovation industry
ATS Keywords: Marketing strategy, B2B marketing, partner network management, digital marketing, CRM, communication skills, autonomy, entrepreneurial spirit
ASSUMPTION: The application process at Effy is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Marketo)
- Social media platforms (e.g., LinkedIn, Facebook)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies used in this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Expertise and innovation
- Customer focus and satisfaction
- Collaboration and teamwork
- Responsibility and commitment
Work Style:
- Dynamic and collaborative team environment
- Autonomy and initiative
- Strong focus on results and performance
- Continuous learning and development
Self-Assessment Questions:
- How do you align with Effy's commitment to energy efficiency and sustainability?
- How do you approach building and maintaining strong relationships with independent agents?
- How do you stay organized and manage multiple projects and priorities in a dynamic work environment?
ASSUMPTION: Candidates who share Effy's commitment to energy efficiency, sustainability, and customer focus are likely to be a strong fit for the company's culture.
⚠️ Potential Challenges
- Managing a large network of independent agents with varying levels of experience and expertise
- Keeping up with industry trends and regulatory changes in the energy efficiency and renovation sector
- Balancing the need for autonomy and initiative with the requirement to collaborate effectively with internal teams
- Adapting to a dynamic work environment with changing priorities and deadlines
ASSUMPTION: These challenges can be overcome by candidates with strong communication skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is unique in its focus on independent agents within the energy efficiency and renovation industry
- Similar roles may be found in other environmental services or energy companies, but may have different focuses or scopes
- Career progression in this role may lead to management or leadership positions within the marketing department or other departments within the company
ASSUMPTION: This role offers a unique opportunity to work with independent agents in the energy efficiency and renovation industry, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and implementing a digital marketing campaign to recruit new agents to the network
- Creating and distributing tailored marketing materials to support agents' prospecting and commercial development
- Organizing a webinar to educate agents on new offers, argumentation, and commercial techniques
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of independent agents within the network?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of marketing initiatives and campaigns?
- What opportunities are there for professional growth and development within the company?
- How does the company foster a sense of belonging and engagement within the network of independent agents?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or initiatives you have led
- Demonstrate your understanding of the energy efficiency and renovation industry
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
