📌 Core Information
🔹 Job Title: Responsable senior du marketing de produit - Sharegate
🔹 Company: Workleap
🔹 Location: Canada - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing the ShareGate portfolio and developing key strategies to launch features, drive revenue, and enhance positioning.
- Collaborating with marketing, product, and revenue teams to differentiate ShareGate in the market.
- Conducting market research and competitive analysis to inform product messaging and go-to-market strategies.
- Creating impactful content for various audiences, including internal stakeholders, target personas, and partners.
- Directing initiatives to gather and analyze customer and market feedback.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop a deep understanding of ShareGate's buyers and users, as well as the customer journey, to inform product positioning and messaging.
✅ Conduct market research, analyze market size, and gather competitive insights to support strategic decision-making.
✅ Create compelling product messages that differentiate ShareGate from competitors and resonate with target audiences.
✅ Plan and execute product launches in collaboration with product, marketing, revenue, and account management teams.
✅ Promote the impact of marketing initiatives internally and externally.
✅ Work with the enablement team to create training materials that drive direct and partner revenues.
✅ Develop the go-to-market process with the product team for new feature launches and market entries.
✅ Continuously refine messaging based on user feedback and testing.
ASSUMPTION: This role requires a strong understanding of marketing principles, market research methodologies, and product launch processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in product marketing, product management, or related fields
Required Skills:
- Proven experience in product marketing, with a strong understanding of M365 technologies and complex SaaS offerings.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proven ability to create impactful content for various audiences.
- Strong analytical skills and results-oriented mindset.
- Experience working with partners in the IT distribution or IT-centric product space.
- Ability to manage multiple projects and priorities simultaneously.
Preferred Skills:
- Fluency in French and English.
- Experience working in the IT or technology sector.
ASSUMPTION: Candidates with experience in the IT or technology sector and proficiency in French and English will be strongly considered.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a senior product marketing role in Canada)
Benefits:
- Health and dental insurance
- Retirement savings plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in Canada. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Workleap operates in the education sector, focusing on connecting talent with opportunities in STEM fields.
Company Size: Workleap is a small company with 2-10 employees, providing a collaborative and agile work environment.
Founded: 2022
Company Description:
- Workleap is dedicated to helping companies find exceptional STEM professionals and supporting ambitious individuals in unlocking their potential.
- The company aims to create a brighter future by connecting talent with opportunity.
- Workleap offers a supportive and adaptable work environment that caters to individual needs and encourages creativity.
Company Specialties:
- Talent acquisition and retention strategies
- Career development and coaching
- Organizational culture and employee engagement
Company Website: workleap.org
ASSUMPTION: Workleap's focus on talent acquisition and career development may provide opportunities for professional growth and learning within the organization.
📊 Role Analysis
Career Level: Senior-level role with strategic responsibilities and the opportunity to influence cross-functional teams.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with various teams, including marketing, product, revenue, and account management.
Work Arrangement: Remote OK, with flexible work arrangements available.
Growth Opportunities:
- Potential to expand the product portfolio and market reach, offering opportunities for career advancement.
- Collaboration with cross-functional teams, providing exposure to various aspects of the business.
- Opportunities to develop leadership skills and mentor junior team members.
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space.
Office Location(s): Canada
Geographic Context:
- The remote work arrangement allows for flexibility in location, with a focus on results and productivity.
- Canada offers a diverse and multicultural work environment, with a strong focus on work-life balance.
- The time zone (Eastern Standard Time) may require some flexibility for collaboration with global teams.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously.
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to accommodate individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone screen to assess cultural fit and basic qualifications
- Virtual interview via Teams to discuss the role and company in more detail
- Scenario-based challenge to evaluate problem-solving skills and strategic thinking
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and interpersonal skills
- Ability to create impactful content and messaging
- Collaboration and teamwork skills
- Results-oriented mindset and ability to manage multiple priorities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Be prepared to discuss your market research and competitive analysis methodologies during the interview.
- Demonstrate your ability to create compelling product messages and launch plans in your application materials.
- Showcase your understanding of the ShareGate product and its unique value proposition.
ATS Keywords: Product marketing, market research, competitive analysis, go-to-market strategy, customer journey, product messaging, cross-functional collaboration, stakeholder management, strategic thinking, content creation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft 365 suite (Word, Excel, PowerPoint, etc.)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing and product management fields.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Innovation and adaptability
- Integrity and accountability
Work Style:
- Results-driven and focused on delivering value
- Agile and adaptable, with a willingness to pivot based on feedback and market conditions
- Strong communication and interpersonal skills
- Ability to work independently and in a remote team environment
Self-Assessment Questions:
- How do you align with Workleap's core values, and how have you demonstrated these values in your previous roles?
- How do you approach remote work and collaboration with global teams?
- Can you provide an example of a time when you had to adapt your work style to meet the needs of a project or team?
ASSUMPTION: Workleap values candidates who demonstrate a strong cultural fit, with a focus on collaboration, continuous learning, and a customer-centric approach.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategic thinking with tactical execution
- Adapting to a remote work environment and collaborating with global teams
- Keeping up with market trends and competitive dynamics in the fast-paced IT sector
ASSUMPTION: These challenges can be overcome with strong time management skills, strategic prioritization, and a results-oriented mindset.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position offers a unique focus on the IT sector and M365 technologies.
- Workleap's small company size provides an opportunity for greater impact and autonomy compared to larger organizations.
- Career progression in this role may involve expanding the product portfolio, entering new markets, or taking on leadership responsibilities.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the potential for significant growth and impact.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging for a new ShareGate feature
- Developing and executing a go-to-market strategy for a ShareGate product launch, including customer segmentation, messaging, and channel selection
- Creating and delivering training materials for ShareGate partners to drive revenue and adoption
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of collaboration and communication with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and product strategy for ShareGate?
- What are the key priorities for the first 90 days in this role?
- How does Workleap support the professional development and growth of its employees?
- What are the most significant market trends and competitive dynamics in the IT sector, and how does this role address them?
- How does Workleap foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These questions will help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your work, demonstrating your ability to create impactful content and messaging.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
