📌 Core Information
🔹 Job Title: Restaurant Marketing Associate
🔹 Company: Deliveroo
🔹 Location: Brussels, Belgium (Main Office)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing annual restaurant marketing plans to drive customer value perception and incremental customers and orders.
- Collaborating with various teams to build and maintain relationships with partners and ensure smooth long-term collaboration.
- Creating, pushing live, and tracking in-app banner communications and other promotional campaigns.
- Evaluating campaigns using both internal and external data to improve their effectiveness.
- Identifying new opportunities that positively impact results and working with product and channel leads to implement them.
ASSUMPTION: This role requires a balance of strategic planning, creative execution, and analytical thinking to drive marketing success for Deliveroo's restaurant partners.
📋 Key Responsibilities
✅ Campaign Planning: Build and implement a framework for promotions that ensures effective and efficient campaign development for grocery and SMB segments.
✅ Cross Team Collaboration: Work closely with account managers to build and maintain relationships with partners, acting as the bridge between sales and marketing teams.
✅ Front Line Marketing Execution: Create, push live, and track in-app banner communications, create presentations for the commercial team, and push live promotions on various tools.
✅ Analytical Mindset: Evaluate campaigns using both internal and external data to improve their effectiveness.
✅ Consumer Obsessed: Become an expert in the field of restaurants and continuously identify new opportunities that have a positive effect on results.
ASSUMPTION: This role requires a high level of organization, multitasking, and prioritization to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree, Master's preferred
Experience: 1-3 years of experience in marketing
Required Skills:
- Proficiency in both written and spoken English; knowledge of French and/or Dutch is a plus.
- Excellent communication skills at different levels
- Experience working on multiple projects simultaneously and setting priorities
- Growth mindset with a solution-oriented attitude and strong preference for collaboration
- Proactive attitude with independent working and project planning skills
- Experience in setting up partnerships, preferably with restaurants or within the hospitality industry
- Analytical, critical thinking, and problem-solving skills
- Negotiation skills and assertiveness
Preferred Skills:
- Experience in the food delivery or hospitality industry
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on market research for marketing roles in Belgium with 1-3 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time, Monday-Friday, with some flexibility for campaign execution and events
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Deliveroo operates in the food delivery and online marketplace industry, focusing on restaurant and grocery delivery, as well as local logistics and consumer technology.
Company Size: Deliveroo is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: Deliveroo was founded in 2013 and has since expanded to operate across 9 markets, including Belgium, France, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait, and the United Kingdom.
Company Description:
- Deliveroo is an award-winning delivery service that works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world.
- The company is headquartered in London, with offices around the globe, and operates across multiple markets.
- Deliveroo is committed to transforming the way people shop and eat by bringing the neighborhood to their door.
Company Specialties:
- Food delivery
- Restaurant delivery
- Groceries
- Logistics
- Local logistics
- Technology
- Software
- Internet
- Consumer technology
Company Website: deliveroo.co.uk
ASSUMPTION: Deliveroo's international presence and focus on technology and innovation make it an attractive employer for marketing professionals seeking growth and development opportunities.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in campaign planning, execution, and analysis.
Reporting Structure: The Restaurant Marketing Associate reports to the Restaurant Marketing Manager and works closely with various account managers and other marketing teams.
Work Arrangement: This is an on-site role based in Deliveroo's Brussels office, with some flexibility for remote work when necessary.
Growth Opportunities:
- Gain experience in cross-team collaboration and partnership development
- Develop analytical and campaign evaluation skills
- Potential for career progression within Deliveroo's marketing department
ASSUMPTION: This role offers opportunities for professional growth and development, particularly for candidates interested in building a career in marketing within the food delivery industry.
🌍 Location & Work Environment
Office Type: Deliveroo's Brussels office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Brussels, Belgium (Main Office)
Geographic Context:
- Brussels is a vibrant, multicultural city with a thriving food scene, providing ample opportunities for restaurant and food-related experiences.
- The city is well-connected by public transportation, making it easy to commute to work.
- Brussels offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
Work Schedule: Full-time, Monday-Friday, with some flexibility for campaign execution and events
ASSUMPTION: Working in Brussels offers candidates the opportunity to live and work in a dynamic, international city with a rich cultural heritage.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Restaurant Marketing Manager
Key Assessment Areas:
- Marketing skills and experience
- Campaign planning and execution
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit with Deliveroo's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Deliveroo's business and the restaurant marketing role
- Showcase your portfolio or examples of successful marketing campaigns you've worked on
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Marketing, Campaign Planning, Cross Team Collaboration, Communication, Project Management, Analytical Skills, Problem Solving, Negotiation Skills, Attention to Detail, Proactive Attitude, Growth Mindset, Consumer Focus, Partnership Development, Critical Thinking, Solution Orientation, Assertiveness
ASSUMPTION: Deliveroo's application process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on problem-solving, communication, and collaboration abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing, project management, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We earn our customers' trust
- We believe in making a difference
- We think differently
- We are one Deliveroo
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and consumer-obsessed
Self-Assessment Questions:
- How do you demonstrate Deliveroo's value of earning our customers' trust in your daily work?
- Can you provide an example of a time when you thought differently to solve a marketing challenge?
- How do you prioritize and manage multiple projects simultaneously to ensure successful campaign execution?
ASSUMPTION: Deliveroo values candidates who align with their company values and work style, with a strong focus on customer trust, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various teams and stakeholders to ensure smooth collaboration and communication
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Developing a deep understanding of Deliveroo's restaurant partners and their unique needs
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to build and maintain effective relationships with partners and internal teams.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on restaurant marketing and requires a deep understanding of the food delivery industry and its partners.
- This role offers the opportunity to work closely with various teams and stakeholders, providing a well-rounded marketing experience.
- Career progression in this role could lead to opportunities in Deliveroo's broader marketing department or other areas of the business, such as sales or account management.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on restaurant marketing and cross-team collaboration.
📝 Sample Projects
- Developing and executing a quarterly marketing campaign for a specific restaurant segment (e.g., fast-casual, fine dining)
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the sales team to create targeted promotional materials for restaurant partners
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from campaign planning and execution to data analysis and cross-team collaboration.
❓ Key Questions to Ask During Interview
- How does this role contribute to Deliveroo's overall marketing strategy?
- What are the most significant challenges facing the restaurant marketing team, and how can this role address them?
- How does Deliveroo support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does Deliveroo foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, Deliveroo's marketing strategy, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Familiarize yourself with Deliveroo's company values and work style to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
