Retail Banking Marketing and Distribution Channels Architect

📌 Core Information

🔹 Job Title: Retail Banking Marketing and Distribution Channels Architect

🔹 Company: Aloha Consulting Group

🔹 Location: Hanoi, HN, Vietnam

🔹 Job Type: On-site, Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the design and maintenance of holistic architecture for retail banking’s marketing and distribution systems
• Defining strategic direction and overseeing the adoption of technology stacks for marketing and distribution
• Collaborating with stakeholders to develop technical solutions that enhance customer interactions and support business objectives
• Staying current on innovations in MarTech, hybrid cloud, omnichannel engagement, and banking technologies

ASSUMPTION: This role requires a high level of technical expertise and experience in retail banking to drive strategic initiatives and ensure system reliability.

📋 Key Responsibilities

✅ Solution architecture development: Lead the design and maintenance of holistic architecture for retail banking’s marketing and distribution systems, spanning digital campaigns, CRM platforms, omnichannel customer journeys, sales enablement tools, and service access points.

✅ Technology strategy and implementation: Define strategic direction and oversee the adoption of technology stacks for marketing and distribution, with an emphasis on leveraging hybrid cloud solutions to ensure scalability, agility, and system reliability.

✅ CRM ecosystem integration: Design architecture and manage integration processes for CRM systems (particularly SAP CRM) to enable unified customer profiles, tailored engagement, and streamlined campaign execution.

✅ Omnichannel experience design: Architect cohesive, personalized customer experiences across all interaction channels, including mobile apps, websites, physical branches, contact centers, ATMs, and partner platforms.

✅ Data-driven marketing enablement: Collaborate with data teams and stakeholders to establish robust data flows and governance practices that support customer segmentation, targeting, campaign optimization, and insight generation.

✅ Digital campaign infrastructure: Build the technical foundation for executing advanced, automated marketing campaigns that support real-time segmentation, orchestration, and performance analytics.

✅ Cross-functional alignment: Work closely with key stakeholders across Retail Banking, Marketing, Digital Channels, Sales, and IT to develop technical solutions that support business objectives and enhance customer interactions.

✅ Roadmap and governance: Develop architectural guidelines, long-term technology roadmaps, and compliance standards to ensure consistent delivery of secure, scalable solutions aligned with enterprise principles.

✅ Vendor and solution evaluation: Identify, assess, and recommend third-party technologies and vendors that enhance marketing and distribution capabilities.

✅ Innovation leadership: Stay current on innovations in MarTech, hybrid cloud, omnichannel engagement, and banking technologies to bring forward-thinking solutions into Banking’s ecosystem.

ASSUMPTION: This role requires a deep understanding of retail banking operations and a strong background in solution architecture to effectively lead these responsibilities.

🎯 Required Qualifications

Education: A Bachelor’s degree in Computer Science, IT, Engineering, or Business is essential; a Master’s degree is preferred.

Experience: A minimum of 8 years’ experience as a Solution Architect, Technical Architect, or Enterprise Architect, preferably within the retail banking domain.

Required Skills:

• Strong grasp of retail banking operations, covering products, marketing initiatives, sales cycles, and distribution channels
• Practical experience with hybrid cloud technologies (e.g., AWS, Azure, GCP, and private cloud environments) and architectural patterns such as containerization, microservices, and API-first design
• Solid background working with CRM platforms within a banking framework
• Well-versed in the technologies and workflows behind digital marketing campaigns—such as automation, personalization tools, and analytics platforms
• Skilled in creating and executing omni-channel distribution strategies and architectural models
• Good command of data architecture concepts and how they apply to marketing analytics and customer engagement—this includes areas like MDM, customer data platforms, and data warehousing
• Excellent communicator with strong presentation skills, capable of conveying complex tech concepts clearly to both technical and non-technical stakeholders
• Hands-on experience with SAP CRM, particularly in implementation or architectural roles within the banking sector, is a strong advantage—especially for candidates who have led engineering or development teams
• Prior involvement in large-scale transformation initiatives in the banking industry is highly valued
• Familiarity with Agile methodologies and experience working in Agile development environments is a plus

Preferred Skills:

• Bilingual proficiency in Vietnamese and English (both spoken and written)

ASSUMPTION: Given the complexity of the role, candidates should possess a strong combination of technical skills, industry knowledge, and leadership abilities.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 30,000,000 VND to 45,000,000 VND per month, based on industry standards for a senior-level role in retail banking and the required experience level. This estimate takes into account the company size and location.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: The standard workweek is 40 hours, with flexibility for project demands and work-life balance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Aloha Consulting Group operates in the business consulting and services industry, focusing on leveraging human elements and technology to drive growth and performance for their partners.

Company Size: With 11-50 employees, Aloha Consulting Group offers a dynamic and collaborative work environment where individuals can have a significant impact on the company's success.

Founded: Established in 2021, Aloha Consulting Group has quickly grown to become a leading consulting firm in South East Asia.

Company Description:

• Aloha Consulting Group is a boutique HR consulting firm in SEA with a vision to "Connect Minds & Beyond"
• The company focuses on leveraging human elements and technology to lead partners towards higher growth and performance together with joy
• Aloha Consulting Group offers a range of services, including consulting, executive search, HR services, talent consulting, career coaching, training, organization transformation, sales coaching, and investing

Company Specialties:

• Consulting
• Executive Search
• HR Services
• Talent Consulting
• Career Coaching
• Training
• Organization Transformation
• Sales Coaching
• and Investing

Company Website: http://www.alohaconsulting.co

ASSUMPTION: Aloha Consulting Group's focus on human elements and technology makes it an attractive employer for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior-level position that requires extensive experience and expertise in solution architecture within the retail banking domain.

Reporting Structure: The Retail Banking Marketing and Distribution Channels Architect will report directly to the Head of Marketing or a similar senior leadership role within the organization.

Work Arrangement: This is an on-site position, with the standard workweek being 40 hours. However, flexibility may be required to accommodate project demands and work-life balance.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career progression within the organization, such as taking on a leadership role or moving into a more strategic function
• The dynamic nature of the consulting industry provides exposure to various projects and clients, fostering continuous learning and skill development
• Working for a growing company like Aloha Consulting Group presents opportunities for professional growth as the organization expands and takes on new challenges

ASSUMPTION: Given the seniority of the role and the company's growth trajectory, there are ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Aloha Consulting Group has offices in Hanoi and Ho Chi Minh City, offering a modern and collaborative work environment.

Office Location(s): Hanoi & HCMC, VN

Geographic Context:

• Hanoi, the capital of Vietnam, is a vibrant city with a rich history and culture, offering a mix of traditional and modern experiences
• Ho Chi Minh City, the largest city in Vietnam, is a bustling metropolis with a dynamic business environment and numerous opportunities for personal and professional growth
• Both cities offer a low cost of living compared to other major Asian cities, providing an attractive quality of life for expatriates

Work Schedule: The standard workweek is 40 hours, with flexibility for project demands and work-life balance. The work schedule may vary depending on the specific needs of the project and the client.

ASSUMPTION: The location and work environment offered by Aloha Consulting Group provide a unique blend of cultural experiences and professional opportunities, making it an attractive choice for candidates seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a senior team member
• On-site or virtual final interview with key stakeholders

Key Assessment Areas:

• Technical expertise in solution architecture and retail banking operations
• Communication and presentation skills
• Problem-solving abilities and strategic thinking
• Cultural fit and alignment with Aloha Consulting Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with hybrid cloud technologies, CRM platforms, and digital marketing campaigns
• Demonstrate your understanding of retail banking operations and how your skills and experience align with the role's requirements
• Showcase your ability to work collaboratively with stakeholders and drive strategic initiatives

ATS Keywords: Solution Architecture, Retail Banking, Marketing Distribution Channels, Hybrid Cloud Technologies, CRM Integration, Omnichannel Experience Design, Data-Driven Marketing, Digital Campaign Infrastructure, Cross-Functional Alignment, Roadmap Development, Vendor Evaluation, Innovation Leadership

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare for interviews to showcase their qualifications and fit for the role.

🛠️ Tools & Technologies

• Hybrid cloud technologies (e.g., AWS, Azure, GCP, and private cloud environments)
• CRM platforms (particularly SAP CRM)
• Digital marketing automation and analytics tools
• Agile development methodologies and tools
• Collaboration and project management software

ASSUMPTION: The tools and technologies required for this role are industry-standard and should be familiar to candidates with relevant experience in solution architecture within the retail banking domain.

👔 Cultural Fit Considerations

Company Values:

• Connect Minds & Beyond
• Leverage Human Elements & Technology
• Lead Partners Towards Higher Growth & Performance Together with Joy

Work Style:

• Collaborative and dynamic work environment
• Focus on leveraging human elements and technology to drive growth and performance
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you align with Aloha Consulting Group's vision to "Connect Minds & Beyond" and leverage human elements and technology to drive growth and performance?
• Are you comfortable working in a dynamic and collaborative work environment, with a focus on driving strategic initiatives and enhancing customer interactions?
• Do you possess strong communication and presentation skills, with the ability to convey complex technical concepts clearly to both technical and non-technical stakeholders?

ASSUMPTION: Candidates who are a strong cultural fit for Aloha Consulting Group will possess a strong alignment with the company's values and be comfortable working in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role requires a high level of technical expertise and experience in retail banking, which may present a steep learning curve for candidates new to the industry or function
• The dynamic nature of the consulting industry may require candidates to adapt quickly to new projects, clients, and work environments
• The role involves working with multiple stakeholders across various functions, which may present challenges in terms of coordination and alignment
• The on-site nature of the role may require candidates to be comfortable with a more traditional work environment, with less flexibility for remote work

ASSUMPTION: While this role presents numerous opportunities for professional growth and development, candidates should be aware of the potential challenges and ensure they possess the necessary skills and experience to succeed in this dynamic and demanding environment.

📈 Similar Roles Comparison

• Compared to other solution architect roles in retail banking, this position places a greater emphasis on marketing and distribution channels, requiring a strong background in digital marketing campaigns and customer engagement
• As a boutique HR consulting firm, Aloha Consulting Group offers a more dynamic and collaborative work environment than larger, more established consulting firms or in-house teams
• This role offers opportunities for career progression within the organization, as well as exposure to various projects and clients, fostering continuous learning and skill development

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how they align with their career goals and preferences before applying.

📝 Sample Projects

• Architecting and implementing a hybrid cloud solution for a retail banking client's marketing and distribution systems, ensuring scalability, agility, and system reliability
• Designing and integrating a CRM ecosystem for a retail banking client, enabling unified customer profiles, tailored engagement, and streamlined campaign execution
• Developing an omnichannel customer experience strategy for a retail banking client, spanning mobile apps, websites, physical branches, contact centers, ATMs, and partner platforms

ASSUMPTION: These sample projects illustrate the types of initiatives a Retail Banking Marketing and Distribution Channels Architect might work on, highlighting the role's focus on driving strategic initiatives and enhancing customer interactions.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects and clients that Aloha Consulting Group works with in the retail banking industry?
• How does Aloha Consulting Group support the professional growth and development of its employees, particularly in senior-level roles like this one?
• Can you provide examples of how Aloha Consulting Group has leveraged human elements and technology to drive growth and performance for its clients in the retail banking industry?
• How does Aloha Consulting Group approach cross-functional collaboration and alignment, particularly in the context of this role and its responsibilities?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for technical and behavioral interviews by brushing up on your knowledge of hybrid cloud technologies, CRM platforms, and digital marketing campaigns
• Research Aloha Consulting Group and the retail banking industry to demonstrate your understanding of the role and the company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.