Retail Channel Marketing Executive - UK

📌 Core Information

🔹 Job Title: Retail Channel Marketing Executive - UK

🔹 Company: Meta

🔹 Location: London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving retail channel marketing execution for Meta Quest and Wearables in UK and Benelux markets
• Developing and implementing in-store and online campaigns/programs to drive sales
• Collaborating with retail partners to develop new categories and enhance tools and processes
• Analyzing marketing performance and optimizing programs to meet objectives

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on cross-functional collaboration and stakeholder management.

📋 Key Responsibilities

✅ Manage day-to-day marketing budgets and tactics, track key metrics, and improve efficiencies through the marketing mix

✅ Create retail marketing programs to drive sales of Meta hardware products such as bundles, promotions, and content offers

✅ Work with retail partners for approval on fixtures, temporary displays, staff training, and education

✅ Manage and implement campaigns and activities across retailers

✅ Coordinate marketing brand assets with the creative team and execute/deliver those brand assets to retail partners

✅ Measure and optimize marketing programs to drive efficiency, recommending tools development and processes as necessary

✅ Track marketing and OPEX budget, focusing on performance and delivering against agreed-upon metrics

✅ Build and manage a calendar of activity, gathering input from key stakeholder teams

✅ Provide analysis of the UK retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis, with a strong focus on cross-functional collaboration and stakeholder management.

🎯 Required Qualifications

Education: BA/BS in Business and/or Marketing related field

Experience: 2-5 years in retail marketing or a related field within Consumer Electronics

Required Skills:

• Proven experience in retail marketing or a related field
• Strong communication and presentation skills
• Experience conducting analysis of marketing programs
• Fluency in English; a second European language is beneficial
• Understanding of the Northern Europe tech retailer landscape
• Experience working with retailers on hardware sales and agency teams to execute marketing campaigns

Preferred Skills:

• Experience working with Currys, Very, Argos, Amazon, Mediamarkt, Coolblue, or similar retailers
• Experience in a cross-functional and fast-paced, collaborative environment

ASSUMPTION: Given the role's focus on retail marketing and cross-functional collaboration, candidates with relevant experience and strong communication skills are likely to succeed.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Estimated, based on industry standards for mid-level marketing roles in London)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)

ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in London. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology sector, focusing on social media, messaging, and virtual reality platforms.

Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 and has since grown into a global technology leader.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and focus on innovation provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The role reports to the Northern Europe Channel Marketing Lead in London.

Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork.

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic initiatives
• Opportunities to work on cutting-edge technology and innovative campaigns
• Chance to develop skills in retail marketing, cross-functional collaboration, and stakeholder management

ASSUMPTION: This role offers strong growth potential for candidates looking to develop their skills in retail marketing and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and cross-functional teamwork

Office Location(s): London, UK

Geographic Context:

• London is a major global city with a vibrant tech industry and a diverse talent pool
• The city offers a wide range of cultural, entertainment, and dining options
• London has a temperate maritime climate, with mild winters and warm summers

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)

ASSUMPTION: London offers a dynamic and diverse work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final interview with the hiring manager and/or other senior stakeholders

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and stakeholder management
• Analytical skills and data-driven decision-making
• Communication and presentation skills

Application Tips:

• Highlight relevant retail marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns and their impact on sales or market share
• Research Meta's mission, values, and recent initiatives to demonstrate your fit with the company culture

ATS Keywords: Retail Marketing, Consumer Electronics, Campaign Management, Budget Management, Performance Analysis, Cross Functional Collaboration, Communication Skills, Presentation Skills, Market Analysis, Stakeholder Management, Digital Marketing, Brand Management, Sales Strategy, Retail Partnerships, Efficiency Improvement, Product Promotion

ASSUMPTION: Meta's application process is designed to assess candidates' skills and experiences in retail marketing, cross-functional collaboration, and stakeholder management.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads Manager, Hootsuite)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: This role requires proficiency in standard office software and marketing automation tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Give People the Power to Build Community and Bring the World Closer Together
• Focus on Impact
• Be Bold
• Be Inclusive
• Be Too

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous learning
• Adaptability and a growth mindset
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you align with Meta's mission to build the future of human connection?
• How do you approach cross-functional collaboration and stakeholder management in a fast-paced environment?
• How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?

ASSUMPTION: Meta values candidates who are passionate about their mission, collaborative, and adaptable, with strong communication and presentation skills.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced nature of the tech industry and retail landscape
• Balancing strategic planning and tactical execution
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a focus on impact.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on retail channel marketing and cross-functional collaboration
• In the tech industry, this role is unique in its focus on driving retail channel marketing execution for Meta Quest and Wearables
• Career progression may involve moving into more strategic or management roles within the marketing function

ASSUMPTION: This role offers a unique blend of strategic planning, campaign execution, and performance analysis, with a strong focus on cross-functional collaboration and stakeholder management.

📝 Sample Projects

• Developing and executing a bundled promotion campaign with Currys to drive sales of Meta Quest 2
• Analyzing the UK retail landscape to identify trends and opportunities for Meta's hardware products
• Collaborating with the creative team to develop and deliver brand assets for a temporary in-store display at Argos

ASSUMPTION: These sample projects illustrate the role's focus on campaign development, market analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Meta Quest and Wearables?
• What are the key priorities for the first 90 days in this role?
• How does the team collaborate and communicate to ensure successful campaign execution?
• What opportunities are there for professional growth and development within the marketing function?
• How does Meta support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and expectations for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of successful marketing campaigns and their impact on sales or market share
• Research Meta's mission, values, and recent initiatives to demonstrate your fit with the company culture
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.