Retail Community Marketing Manager

📌 Core Information

🔹 Job Title: Retail Community Marketing Manager

🔹 Company: YETI

🔹 Location: Austin, Texas

🔹 Job Type: Full-Time

🔹 Category: Retail & Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting YETI's Retail Community Marketing strategy and Community Guide program
• Building and sustaining relationships within the communities of YETI retail stores
• Engaging with the local community through events and activations
• Delivering a world-class customer experience on the retail floor
• Collaborating with cross-functional partners and retail operations

ASSUMPTION: This role requires a balance of community engagement, customer service, and cross-functional collaboration. Successful candidates will have experience in community marketing or a related field and a passion for building relationships.

📋 Key Responsibilities

✅ Collaborate with HQ cross-functional partners, retail operations, and store leadership to build the Community Guide program

✅ Bring community strategy to life through the pillars of community foundations and customer experience

✅ Establish and manage key relationships with community members, small business owners, and other stakeholders

✅ Engage with the local community to identify future Community Guides or partnership opportunities

✅ Connect with customers on the retail floor to assess their unique needs and provide technical product education

✅ Support the strategy, scaling, and execution of experiential activations and maintain visual expectations in store

✅ Attend, support, and/or host local and regional community events

✅ Execute the product seeding strategy through community partners and HQ

✅ Review relevant community business data and metrics to identify and share insights and recommendations with store leadership

✅ Contribute to a respectful and inclusive team environment

ASSUMPTION: This role requires a high level of engagement with both the local community and YETI's internal teams. Strong communication and interpersonal skills are essential for success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred

Experience: 3+ years of experience in community marketing, influencer management, or a related role, preferably within retail

Required Skills:

• Excellent communication and interpersonal skills
• Strong organizational and time management skills
• Ability to work independently and proactively
• Attention to detail and visual merchandising experience (a plus)
• Flexibility to travel, when necessary
• Ability to lift and move heavy objects and fixtures as needed
• Proficiency in Microsoft Office Suite and Social Media platforms

Preferred Skills:

• Experience in event planning and execution
• Creative thinker with the ability to develop innovative strategies
• Passionate about community engagement and building relationships
• Adaptable and resilient, with a positive attitude towards challenges

ASSUMPTION: Candidates with a strong background in community marketing or a related field, excellent communication skills, and a passion for community engagement will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the retail sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee discount on YETI products
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and activations

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: YETI operates in the plastics manufacturing industry, specializing in the production of durable, insulated coolers for outdoor enthusiasts. The company is known for its high-quality products and commitment to keeping the wild wild.

Company Size: YETI has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: YETI was founded in 2006, with a mission to design and manufacture super durable, extra insulated coolers for serious outdoor enthusiasts.

Company Description:

• YETI is committed to creating high-quality, innovative products that enhance outdoor experiences
• The company prioritizes sustainability and responsible business practices
• YETI fosters a culture of innovation, collaboration, and continuous improvement

Company Specialties:

• Design and manufacturing of durable, insulated coolers
• Outdoor gear and accessories
• Retail operations and community engagement

Company Website: yeticoolers.com

ASSUMPTION: YETI's commitment to quality, innovation, and sustainability makes it an attractive employer for candidates seeking a meaningful career in the outdoor industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the company.

Reporting Structure: The Retail Community Marketing Manager reports directly to the Retail Marketing Manager and works closely with cross-functional partners, retail operations, and store leadership.

Work Arrangement: This role is on-site, with a requirement to work in YETI's Austin, Texas headquarters. Flexibility to travel is required for events and activations.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional markets or product lines
• Opportunities to develop and mentor junior team members

ASSUMPTION: This role offers strong potential for career growth and development within YETI's marketing department.

🌍 Location & Work Environment

Office Type: YETI's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735

Geographic Context:

• Austin, Texas is known for its vibrant music scene, outdoor activities, and tech industry
• The city offers a high quality of life, with a diverse range of neighborhoods and cultural attractions
• Austin has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and activations.

ASSUMPTION: Austin, Texas offers a dynamic and engaging work environment, with a strong focus on outdoor recreation and cultural activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Retail Marketing Manager
• In-person or video interview with the Retail Marketing Manager and a cross-functional team member
• Final interview with the Director of Retail Marketing

Key Assessment Areas:

• Community engagement and relationship-building skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with YETI's values

Application Tips:

• Highlight relevant community marketing or related experience in your resume
• Tailor your cover letter to demonstrate your passion for community engagement and outdoor recreation
• Prepare examples of successful community events or activations you've planned and executed
• Research YETI's products, mission, and values to show your enthusiasm for the brand

ATS Keywords: Community Marketing, Retail Marketing, Event Planning, Community Engagement, Relationship Building, Customer Experience, Cross-Functional Collaboration, Data Analysis, Product Education, Visual Merchandising

ASSUMPTION: YETI's interview process is designed to assess candidates' community engagement skills, communication abilities, and cultural fit. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, Twitter)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with Microsoft Office Suite, social media platforms, and event planning software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for the outdoors and YETI's mission
• Commitment to quality and innovation
• Collaboration and teamwork
• Accountability and results-driven mindset
• Adaptability and continuous learning

Work Style:

• Self-motivated and proactive
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Adaptable and resilient, with a positive attitude towards challenges
• Creative thinker with the ability to develop innovative strategies

Self-Assessment Questions:

• How do you demonstrate your passion for the outdoors and YETI's mission in your daily life?
• Can you provide an example of a time when you successfully engaged with a community to build relationships and drive results?
• How do you approach challenges and setbacks in your work? Can you provide an example?

ASSUMPTION: YETI values candidates who are passionate about the outdoors, committed to quality and innovation, and able to work collaboratively in a dynamic team environment.

⚠️ Potential Challenges

• Balancing the demands of community engagement, customer service, and cross-functional collaboration
• Managing multiple projects and priorities simultaneously
• Adapting to a fast-paced, ever-changing retail environment
• Working evenings and weekends as needed for events and activations

ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a fast-paced retail environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community engagement and relationship-building
• YETI's commitment to quality and innovation sets it apart from competitors in the outdoor gear industry
• Career paths in community marketing can lead to roles in event planning, brand management, or retail operations

ASSUMPTION: This role offers unique opportunities for community engagement and relationship-building, with a strong focus on YETI's commitment to quality and innovation.

📝 Sample Projects

• Planning and executing a community event to launch a new YETI product line
• Developing and implementing a community guide program to drive customer acquisition and retention
• Analyzing community business data to identify trends and opportunities for growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does YETI support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the retail marketing department?
• How does YETI foster a culture of innovation and collaboration within its marketing team?
• What opportunities exist for growth and advancement within the company's marketing department?
• How does YETI balance the demands of community engagement, customer service, and cross-functional collaboration in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in YETI's company culture, team dynamics, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant community marketing or related experience
• Write a cover letter that demonstrates your passion for community engagement and outdoor recreation
• Prepare examples of successful community events or activations you've planned and executed
• Follow up with the Retail Marketing Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.