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Retail Digital Marketing Executive

Dermalogica
Full-time
On-site
Leatherhead, Surrey, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Retail Digital Marketing Executive

πŸ”Ή Company: Dermalogica

πŸ”Ή Location: Leatherhead, Surrey, United Kingdom

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Growing the business through digital marketing strategies
  • Managing high-performing product content across retailer.com platforms
  • Collaborating with national account managers to execute marketing plans
  • Analyzing performance and presenting insights to senior management

ASSUMPTION: This role requires a well-rounded digital marketer with a strong analytical background and excellent communication skills. Familiarity with the beauty industry is a plus but not required.

πŸ“‹ Key Responsibilities

βœ… Own and maintain high-performing product content across retailer.com platforms

βœ… Accountable for marketing on retail digital platforms, including Phorest, Citrus, and paid social media

βœ… Attend bi-weekly join business plan meetings with national retail account managers to brainstorm monthly digital plans

βœ… Work in partnership with National Account Managers and the Retail Business Manager for flagship accounts to identify white space opportunities and brief in retailer-exclusive offers or activations

βœ… Keep up to date with innovations across retail platforms and assess relevance for Dermalogica implementation with partners

βœ… Support all key retailers and national account managers with assets and new line forms for all key launches and core updates

βœ… Coordinate email marketing campaigns to drive loyalty, trial, and conversion through owned and partner CRM channels

βœ… Monthly preparation of competitor analysis for promotional activity to present to key internal stakeholders with insights and learnings

βœ… Creation of innovation plans for marketing calendar launches and professional launches

βœ… Monthly email to external contacts with all assets and any changes in NLF and imagery which needs to be updated across the online retail estate

ASSUMPTION: This role involves a mix of strategic planning, hands-on content management, and performance analysis. Strong organizational skills and the ability to multitask are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on e-commerce and retail

Required Skills:

  • Proven experience in managing online accounts
  • Strong digital marketing experience, including SEO, content management, and social media marketing
  • Highly numerate – strong analytical skills
  • Strong negotiation skills and ability to look for opportunities with retail partners
  • Excellent communication skills – written and verbal
  • Excellent presentation skills with attention to detail
  • Experience in a fast-paced sales/retail environment (beauty experience a plus)

Preferred Skills:

  • Familiarity with the beauty industry
  • Experience with CRM platforms
  • Knowledge of HTML and CSS

ASSUMPTION: Candidates with a strong analytical background and experience in digital marketing are likely to succeed in this role. Beauty industry experience is not required but would be an asset.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (based on industry standards for a mid-level digital marketing role in the UK)

Benefits:

  • Private Health Care with Vitality and Medicash
  • Life insurance with Legal and General, including Virtual GP with Health365, wellbeing and counselling, and Financial Protection
  • A 5% pension contribution from the company, as well as access to a pension's advisor
  • Your Birthday off work!
  • 5 paid sick days per year
  • Β£70 monthly product allocation
  • Access to new product innovation before they hit the shelves
  • 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Ren, Murad, and Kate Somerville
  • Access to Unilever Discounts, an online shopping website with discounts on multiple high street brands
  • The opportunity for growth and progression, with access to learning and development platforms
  • Treats in the office, such as a Free Ice Cream Fridge and regular complimentary skin treatments

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range is based on industry standards for a mid-level digital marketing role in the UK. Benefits are comprehensive and reflect the company's commitment to employee wellbeing and professional development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dermalogica operates in the personal care product manufacturing industry, focusing on professional-grade skincare products and education. The global skincare market is projected to reach $183 billion by 2025, growing at a CAGR of 4.4% during the forecast period (2020-2025).

Company Size: Dermalogica has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration. As a mid-sized company, Dermalogica offers a more personal work environment compared to larger corporations while still providing the resources and stability of an established brand.

Founded: Dermalogica was founded by Jane Wurwand in 1986, with a mission to provide professional-grade skincare products and education to skin therapists and customers worldwide.

Company Description:

  • Dermalogica is a global leader in professional-grade skincare, with products sold in over 100 countries worldwide
  • The company is committed to providing excellent education, innovative products, and outstanding human connection to its customers and skin therapists
  • Dermalogica is dedicated to promoting equal opportunities, rejecting discrimination, and valuing diverse perspectives

Company Specialties:

  • Professional-grade skincare products
  • Skin therapist education and training
  • Post-graduate training centers (The International Dermal Institute)

Company Website: http://www.dermalogica.com

ASSUMPTION: Dermalogica's commitment to education, innovation, and human connection sets it apart in the competitive skincare market. The company's global presence and mid-sized workforce offer unique opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring 2-5 years of experience in digital marketing. The position offers opportunities for growth and progression within the company.

Reporting Structure: The Retail Digital Marketing Executive will report directly to the Retail Business Manager and work closely with national retail account managers and other marketing team members.

Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work. The office is located in Leatherhead, Surrey, with regular business plan meetings and collaboration with national retail account managers.

Growth Opportunities:

  • Progression to a senior digital marketing role within the company
  • Expanding responsibilities to include additional retail channels or markets
  • Opportunities to work on special projects or initiatives, such as new product launches or marketing campaigns

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities to take on additional responsibilities and grow within the marketing team.

🌍 Location & Work Environment

Office Type: The Dermalogica office in Leatherhead is a modern, professional workspace with a collaborative and inclusive work environment.

Office Location(s): Leatherhead, Surrey, United Kingdom

Geographic Context:

  • Leatherhead is a town in Surrey, located approximately 20 miles southwest of London
  • The area offers a mix of urban and rural living, with easy access to both the city and the countryside
  • Leatherhead has a strong retail presence, with a variety of shops, restaurants, and entertainment options

Work Schedule: The standard work schedule is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. Flexible working arrangements may be available, depending on the needs of the role and the individual.

ASSUMPTION: The Leatherhead office provides a modern and collaborative work environment, with easy access to both urban and rural amenities. The work schedule is flexible, with core hours that accommodate a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the Retail Business Manager
  • On-site interview with the Retail Business Manager and a member of the marketing team
  • Final interview with the Head of Retail

Key Assessment Areas:

  • Digital marketing skills and experience
  • Analytical and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Dermalogica's values

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
  • Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
  • Research Dermalogica's products, brand, and values to demonstrate your understanding of the company and its mission

ATS Keywords: Digital Marketing, E-commerce, Retail, SEO, Content Management, Social Media Marketing, CRM, Performance Analysis, Negotiation, Beauty Industry

ASSUMPTION: The application process for this role is thorough and designed to assess the candidate's digital marketing skills, experience, and cultural fit with Dermalogica. Preparation and research are key to success in the interview process.

πŸ› οΈ Tools & Technologies

  • CRM platforms (e.g., Salesforce, HubSpot)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO tools (e.g., Google Search Console, SEMrush)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with CRM platforms, social media management tools, SEO tools, email marketing platforms, and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in education
  • Innovation in product development
  • Human connection in customer relationships

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a passion for continuous learning and professional development?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Dermalogica values excellence in education, innovation, and human connection. Candidates who align with these values and possess a collaborative, data-driven, and adaptable work style are likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple retail accounts and marketing channels simultaneously
  • Keeping up with the latest digital marketing trends and innovations
  • Balancing strategic planning with day-to-day content management and performance analysis
  • Working in a fast-paced, dynamic retail environment

ASSUMPTION: This role presents unique challenges, such as managing multiple retail accounts and balancing strategic planning with day-to-day tasks. Successful candidates will be organized, adaptable, and comfortable working in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing roles, this position has a stronger focus on retail and e-commerce channels
  • In the beauty industry, this role requires a unique blend of digital marketing expertise and retail-specific knowledge
  • Career progression in this role may lead to senior digital marketing positions within the company or related industries

ASSUMPTION: This role offers a unique blend of digital marketing and retail-specific experience, setting it apart from other similar positions in the industry. Career progression opportunities are available within the company and related industries.

πŸ“ Sample Projects

  • Developing and executing a targeted social media campaign to drive online sales for a new product launch
  • Conducting a comprehensive competitor analysis to identify gaps in the market and inform strategic planning
  • Collaborating with national retail account managers to create and implement retailer-exclusive offers or activations

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Retail Digital Marketing Executive may undertake, demonstrating the role's strategic and hands-on nature.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with the national retail account managers and other marketing team members?
  • What opportunities are there for professional development and growth within the company?
  • How does Dermalogica support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success. These questions also provide valuable insights into the company culture and expectations for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Dermalogica careers page
  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
  • Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
  • Research Dermalogica's products, brand, and values to demonstrate your understanding of the company and its mission
  • Follow up with the Retail Business Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.