📌 Core Information
🔹 Job Title: Retail Marketing Analyst
🔹 Company: Barclays
🔹 Location: Dryrock Building, Wilmington
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various platforms to promote the bank's goals
- Managing the end-to-end content creation process
- Collaborating with internal stakeholders to develop content messages
- Monitoring content performance using analytics tools
- Supporting the creative review of submissions from GAP and retail partners
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels
✅ Manage the end-to-end content creation process including writing, editing, animation creation, and static asset development
✅ Manage content that engages clients and other stakeholders via articles, social media, videos, and infographics
✅ Monitor the performance of content across various channels using analytics tools
✅ In certain cases, develop and maintain platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences
✅ Provide operational and client-facing support on direct mail and digital platforms for GAP partnerships
✅ Support the creative review of submissions from GAP and retail partners
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a balance of skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in retail marketing, content creation, or a related field
Required Skills:
- Proven experience in retail partnership guidance and oversight, particularly in direct mail and digital initiatives
- Strong verbal and written communication skills
- Demonstrated ability to collaborate effectively with other teams
- Abundant attention to detail
Preferred Skills:
- Experience with analytics tools
- Familiarity with creative review processes
- Knowledge of the banking industry
ASSUMPTION: Candidates with experience in retail marketing and a strong portfolio of creative work may be preferred.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year (Based on industry standards for a Marketing Analyst role with 2-5 years of experience in the banking industry)
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on banking services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Barclays is a global financial services company, providing a range of banking and investment services to clients worldwide. The banking industry is highly competitive and dynamic, with a strong focus on innovation and customer experience.
Company Size: Barclays has over 10,000 employees globally, providing a large and diverse work environment. This size allows for ample opportunities for career growth and development.
Founded: Barclays was founded in 1690, making it one of the oldest and most established financial institutions in the world. The company has a rich history and a strong reputation for excellence.
Company Description:
- Barclays is a global financial services provider, offering a wide range of banking, investment, wealth management, and credit card services to both consumers and businesses
- The company operates in over 40 countries and has over 48 million customers worldwide
- Barclays is committed to creating a sustainable future, with a focus on responsible banking and environmental sustainability
Company Specialties:
- Retail banking
- Investment banking
- Wealth management
- Credit cards
- Commercial banking
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays' large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in the banking industry and advance their careers.
Reporting Structure: The Retail Marketing Analyst will report directly to the Creative Center of Excellence (CCOE) team lead and work closely with various internal stakeholders, including marketing, product, and sales teams.
Work Arrangement: This role is on-site, with the expectation of working from the Dryrock Building in Wilmington, Delaware. However, some flexibility may be available for remote work in certain circumstances.
Growth Opportunities:
- Advancement to a senior marketing role within the CCOE team or another department
- Expansion of responsibilities to include management of junior team members
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
ASSUMPTION: Barclays' large size and diverse range of services provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Dryrock Building in Wilmington, Delaware, is a modern, professional office environment with on-site amenities and nearby dining and shopping options.
Office Location(s): Dryrock Building, Wilmington, DE
Geographic Context:
- Wilmington is the largest city in Delaware, located on the Christina and Delaware Rivers
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
- Wilmington is home to a diverse range of cultural attractions, including museums, theaters, and festivals
Work Schedule: The typical work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and deadlines.
ASSUMPTION: Wilmington's urban and suburban mix offers a variety of housing and entertainment options for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the CCOE team lead and other stakeholders
- Final interview with the CCOE director or another senior leader
Key Assessment Areas:
- Communication skills and ability to collaborate with various teams
- Attention to detail and creative problem-solving skills
- Understanding of retail marketing principles and analytics tools
- Alignment with Barclays' values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and be ready to discuss your approach to content creation and marketing
- Research Barclays' company culture and values to demonstrate your fit with the organization
ATS Keywords: Retail Marketing, Content Creation, Creative Review, Partnership Guidance, Performance Management, Analytics Tools, Collaboration, Attention to Detail
ASSUMPTION: Barclays' interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Content creation software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing diversity and inclusion, listening to and learning from others
- Integrity: Acting ethically and honestly in all aspects of work
- Service: Putting customers first and delivering excellent service
- Excellence: Striving for high performance and continuous improvement
- Stewardship: Acting responsibly and sustainably, considering the long-term impact of decisions
Work Style:
- Collaborative: Working effectively with various teams and stakeholders
- Adaptable: Embracing change and responding to new challenges
- Analytical: Using data and insights to inform decision-making
- Creative: Approaching problems with innovation and imagination
Self-Assessment Questions:
- How do you demonstrate Barclays' values in your daily work?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a goal?
- How do you approach creative problem-solving, and can you share an example of a successful outcome?
ASSUMPTION: Barclays' values and work style are integral to the company's culture and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Keeping up with industry trends and best practices in retail marketing and content creation
- Adapting to changes in the banking industry and Barclays' business priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on retail marketing and partnership guidance
- Barclays' global presence and diverse range of services offer unique opportunities for career growth and development
- This role is suitable for early to mid-career marketing professionals looking to gain experience in the banking industry and advance their careers
ASSUMPTION: This role offers a unique blend of retail marketing and banking industry experience, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a content marketing campaign to promote a new banking product or service
- Creating a microsite to showcase Barclays' commitment to sustainability and responsible banking
- Analyzing customer data to identify trends and inform content strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for content creation and approval in this role?
- How does this role collaborate with other marketing and product teams within Barclays?
- What opportunities are there for professional development and growth within the CCOE team and Barclays more broadly?
- How does Barclays support work-life balance for its employees?
- Can you provide an example of a successful content marketing campaign at Barclays, and what made it successful?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and be ready to discuss your approach to content creation and marketing
- Research Barclays' company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
