📌 Core Information
🔹 Job Title: Retail Marketing Associate
🔹 Company: Coastal Connections Connecticut
🔹 Location: Milford city, Connecticut, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Stamford office)
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and customer engagement for clients
- Planning, implementing, and monitoring promotional campaigns
- Direct customer interaction and education on home improvement products
- Addressing customer inquiries and resolving complaints
- Facilitating customer transitions to the sales team
ASSUMPTION: This role is ideal for entry-level candidates seeking to break into the marketing industry, with a focus on customer engagement and promotional strategies.
📋 Key Responsibilities
✅ Interact directly with customers to educate them on home improvement products and services offered by clients
✅ Support the retail marketing team with planning, implementing, and monitoring promotional campaigns
✅ Address customer inquiries promptly, adeptly handle objections, and effectively resolve any complaints to ensure customer satisfaction
✅ Facilitate a seamless transition of customers to the sales team to effectively close deals
✅ Handle confidential customer information with the utmost professionalism and discretion
✅ Remain abreast of evolving home improvement and market trends to provide informed recommendations and tailored service solutions to meet customers' needs effectively
✅ Provide additional administrative and project support as needed
ASSUMPTION: This role requires strong communication skills, adaptability, and a customer-centric mindset to succeed in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field (preferred but not required)
Experience: Experience in a marketing, promotional, retail sales, or customer-facing role (ideal but not required)
Required Skills:
- Excellent communication and public speaking skills
- Strong organizational and time management skills
- Ability to empathize with customers and understand their needs
- Proficiency in handling rejection professionally
- Passion for home improvement projects (a plus)
Preferred Skills:
- Previous experience in a marketing or customer-facing role
- Familiarity with home improvement products and services
ASSUMPTION: While a degree in marketing or a related field is preferred, the company is open to candidates from diverse backgrounds who can demonstrate the required skills and a strong work ethic.
💰 Compensation & Benefits
Salary Range: $49,000 - $59,000 per year (based on industry standards for entry-level marketing roles in the Connecticut area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee development and training opportunities
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event-based promotions)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in the Connecticut area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with ample opportunities for growth and mentorship
Founded: 2005 - Coastal Connections has established itself as a leading provider of lead generation services, focusing on tailored strategies to target ideal customer bases
Company Description:
- Specializes in connecting businesses with new clients through precise targeting and engaging content
- Harnesses the power of data-driven insights to create effective marketing campaigns
- Committed to helping clients expand their reach, enhance their client base, and achieve sustainable growth
Company Specialties:
- Lead generation services
- Targeted marketing campaigns
- Customer engagement strategies
Company Website: www.coastalconnectionsinc.com
ASSUMPTION: Coastal Connections is a growing company with a strong focus on employee development and client success, making it an attractive option for entry-level candidates seeking to build a career in marketing.
📊 Role Analysis
Career Level: Entry-level - This role is an excellent starting point for individuals looking to break into the marketing industry, with opportunities for growth into a Retail Marketing Manager position
Reporting Structure: The Retail Marketing Associate will report directly to the Retail Marketing Manager and work closely with the sales team to facilitate customer transitions
Work Arrangement: On-site, with daily commuting required to the Stamford office location
Growth Opportunities:
- Progression to a Retail Marketing Manager role with increased responsibilities and leadership opportunities
- Expansion of skills and knowledge through on-the-job training and mentorship
- Potential to work on diverse campaigns across various home improvement categories
ASSUMPTION: This role offers significant growth potential for motivated individuals looking to build a long-term career in marketing, with a focus on customer engagement and promotional strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity
Office Location(s): 1234 Summer St, Floor 6, Stamford, Connecticut 06905, US
Geographic Context:
- Stamford, Connecticut - A vibrant city with a mix of urban and suburban environments, offering a variety of cultural attractions, dining options, and outdoor activities
- Easy access to public transportation, with nearby train and bus stations
- Close proximity to major highways, making it convenient for commuters
Work Schedule: Full-time, Monday-Friday, with flexibility for event-based promotions
ASSUMPTION: The on-site work arrangement allows for better collaboration and mentorship opportunities, as well as easier access to resources and support from team members.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Retail Marketing Manager to discuss the role and answer questions
- Final interview with key stakeholders to evaluate fit and make a hiring decision
Key Assessment Areas:
- Communication skills and ability to connect with customers
- Problem-solving skills and adaptability
- Cultural fit and alignment with company values
- Enthusiasm for home improvement projects and products
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description
- Prepare examples of how you've handled customer interactions, resolved conflicts, or planned promotional events
- Research Coastal Connections and the home improvement industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Customer engagement, brand awareness, promotional campaigns, customer service, public speaking, organizational skills, time management, problem-solving, home improvement knowledge
ASSUMPTION: The interview process is designed to assess the candidate's communication skills, cultural fit, and enthusiasm for the role, with a focus on customer engagement and promotional strategies.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, as the company provides training and support to help new associates get up to speed quickly.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Focus on customer engagement and promotional strategies
- Opportunities for growth and mentorship
Self-Assessment Questions:
- How have you demonstrated strong communication skills in a previous role or project?
- Can you provide an example of a time when you handled a difficult customer interaction professionally?
- What motivates you to succeed in a fast-paced, dynamic work environment?
ASSUMPTION: Coastal Connections values candidates who are passionate about customer engagement, eager to learn, and committed to growing both personally and professionally.
⚠️ Potential Challenges
- Handling difficult customer interactions or objections
- Meeting sales targets and expectations for customer engagement
- Adapting to a fast-paced, dynamic work environment
- Commuting daily to the Stamford office location
ASSUMPTION: These challenges can be overcome with strong communication skills, a customer-centric mindset, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Retail Marketing Associate vs. Marketing Coordinator: The Retail Marketing Associate role focuses more on customer engagement and promotional strategies, while the Marketing Coordinator role may involve more administrative tasks and project management
- Industry-specific context: The home improvement industry is competitive and ever-evolving, requiring candidates to stay up-to-date with trends and products
- Career path comparison: The Retail Marketing Associate role offers a clear path to progression into a Retail Marketing Manager position, with opportunities for growth and leadership
ASSUMPTION: The Retail Marketing Associate role is well-suited for candidates interested in customer engagement and promotional strategies, with a focus on the home improvement industry.
📝 Sample Projects
- Planning and executing a promotional event for a client's new product launch, including customer engagement activities and sales targets
- Developing targeted marketing campaigns to reach specific customer segments, with a focus on brand awareness and customer acquisition
- Analyzing customer feedback and market trends to inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to Retail Marketing Associates, with a focus on customer engagement and promotional strategies.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of the Retail Marketing Associate role, and how can I best prepare to succeed in these areas?
- How does Coastal Connections support the growth and development of its Retail Marketing Associates?
- What opportunities are there for collaboration and knowledge-sharing within the retail marketing team and the broader organization?
- How does Coastal Connections measure the success of its promotional campaigns, and what metrics are most important for this role?
- What is the typical career path for a Retail Marketing Associate at Coastal Connections, and what opportunities are there for progression within the company?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to long-term growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description
- Prepare examples of how you've handled customer interactions, resolved conflicts, or planned promotional events
- Research Coastal Connections and the home improvement industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
