Retail Marketing Manager

📌 Core Information

🔹 Job Title: Retail Marketing Manager

🔹 Company: Uniqlo Canada

🔹 Location: Toronto, Ontario

🔹 Job Type: Full-Time

🔹 Category: Retail Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing activities to drive store performance and strengthen the Uniqlo brand across Canada
• Building and executing retail marketing strategies for new store openings, sales campaigns, local initiatives, and brand activations
• Managing and developing a small team of marketing professionals, with a focus on structure, clarity, and results
• Collaborating with store managers and regional leadership to adapt marketing activities to each community
• Measuring campaign effectiveness and providing data-driven insights for continuous improvement
• Working with external agencies and internal creative teams to deliver high-quality marketing assets
• Managing marketing budget and ensuring accurate planning, tracking, and reporting
• Proposing initiatives and taking actions to detect, measure, and forecast customers behaviors and purchasing intents
• Combining sense of aesthetics, market research analytics, project planning, cost-efficient budget management, and optimization of ROI to maximize impacts on sales
• Defining sound communication campaigns, aligned with global headquarters guidelines, that convey the unique identity of the brand to the Canadian market

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have a proven track record in retail marketing, team management, and campaign execution.

📋 Key Responsibilities

✅ Build and execute retail marketing strategies to support new store openings, sales campaigns, local initiatives, and brand activations

✅ Own the marketing calendar for Canadian retail operations, ensuring alignment with global guidelines and local needs

✅ Manage and develop a small team of marketing professionals, with a focus on structure, clarity, and results

✅ Collaborate with store managers and regional leadership to adapt marketing activities to each community

✅ Measure campaign effectiveness and provide data-driven insights for continuous improvement

✅ Work with external agencies and internal creative teams to deliver high-quality marketing assets

✅ Manage marketing budget and ensure accurate planning, tracking, and reporting

✅ Propose initiatives and take actions to detect, measure, and forecast customers behaviors and purchasing intents

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, communication, and analytical skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Minimum 7 years of experience in retail or brand marketing, including at least 3 years of people management

Required Skills:

• Proven experience in retail marketing, team leadership, and campaign execution
• Strong project leadership, communication, and analytical skills
• Proven ability to manage multiple initiatives in a fast-paced, hands-on environment
• Experience in a store-driven or omni-channel retail business preferred
• Bilingual (French/English) is an asset

Preferred Skills:

• Experience with new store openings, new products launch, and new market opening

ASSUMPTION: Candidates should have a strong understanding of the retail industry, consumer behavior, and marketing trends. They should also be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (industry standard for a mid-senior marketing role in Toronto)

Benefits:

• Paid sick days

Working Hours: Monday to Friday, 9 am to 6 pm (with flexibility for occasional overtime)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior marketing role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, specialty retail with a focus on apparel)

Company Size: Large (10,001+ employees globally)

Founded: 1984 (as UNIQLO, part of the Fast Retailing Group)

Company Description:

• UNIQLO is a global clothing brand that offers high-quality, affordable, and stylish apparel for men, women, and children
• The company is known for its innovative fabric technologies, such as HEATTECH and AIRism, which provide warmth without bulk and keep customers cool and comfortable
• UNIQLO's LifeWear concept focuses on creating essential, timeless clothing that serves the everyday needs of people worldwide

Company Specialties:

• Apparel retail
• Fast fashion
• Global brand expansion
• Innovative fabric technologies

Company Website: https://www.uniqlo.com/ca/en/

ASSUMPTION: UNIQLO is a well-established brand with a strong global presence. Candidates can expect a dynamic work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-Senior (requiring 7+ years of experience in retail or brand marketing)

Reporting Structure: Direct reports (small team of marketing professionals) with close collaboration with store managers, regional leadership, and other departments

Work Arrangement: On-site, full-time (with occasional flexibility for remote work)

Growth Opportunities:

• Potential advancement to senior marketing roles within the company
• Expansion of responsibilities based on successful performance
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers a unique opportunity to work for a global brand and gain valuable experience in retail marketing and team management.

🌍 Location & Work Environment

Office Type: Urban office in downtown Toronto, near a subway station

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada
• The city is known for its multicultural diversity, vibrant arts and culture scene, and strong economy
• Toronto is home to a thriving retail industry, with numerous shopping districts and centers

Work Schedule: Monday to Friday, 9 am to 6 pm (with occasional flexibility for overtime)

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork. Candidates should be comfortable working in a bustling urban environment and be able to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign planning
• Team leadership and management
• Budget management and financial acumen
• Cross-functional collaboration and stakeholder communication
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and collaboration skills
• Research UNIQLO's brand, marketing strategies, and competition to demonstrate your industry knowledge
• Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices

ATS Keywords: Retail Marketing, Team Leadership, Campaign Planning, Budget Management, Cross-Functional Collaboration, Marketing Strategy, Brand Activation, Customer Insights, Market Research, Consumer Behavior, Aesthetics, Project Management, Marketing Calendar, Local Initiatives, New Store Openings, Sales Campaigns

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, leadership skills, and ability to work effectively in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the organization. However, strong proficiency in marketing software and project management tools is typically expected.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Quality
• Continuous improvement

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous learning

Self-Assessment Questions:

• How do you embody the company values of simplicity, quality, and continuous improvement in your daily work?
• How do you adapt your work style to thrive in a fast-paced, dynamic environment?
• How do you approach learning from failures and setbacks, and how do you apply those lessons to improve your future performance?

ASSUMPTION: UNIQLO values candidates who are passionate about the brand, have a strong work ethic, and are committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment with competing priorities
• Balancing multiple projects and deadlines while maintaining a high level of quality and attention to detail
• Adapting marketing strategies to diverse local markets and communities
• Working with a tight marketing budget and maximizing ROI
• Keeping up with industry trends and competitor activities

ASSUMPTION: The potential challenges listed above are common to retail marketing roles, particularly in a fast-growing, global brand like UNIQLO. Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position requires a strong focus on team leadership and management, as well as the ability to work effectively with cross-functional teams and multiple departments
• Compared to other retail marketing roles, this position offers a unique opportunity to work for a global brand with a strong presence in Canada and a well-established reputation for innovation and quality
• This role may have more responsibilities and require more advanced skills than similar roles in smaller or less established organizations

ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and be comfortable working in a fast-paced, dynamic environment with a strong focus on team leadership and collaboration.

📝 Sample Projects

• Developing and executing a marketing strategy for a new store opening, including local community engagement and grand opening events
• Creating and implementing a targeted marketing campaign to drive sales for a specific product line or collection
• Managing a team to create and distribute marketing materials for a seasonal promotion or brand activation
• Analyzing campaign performance data to identify trends, optimize future campaigns, and maximize ROI

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Retail Marketing Manager may be responsible for. The actual projects and responsibilities may vary depending on the specific needs of the team and the organization.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how is that data used to inform future strategies?
• What are the biggest challenges facing the retail marketing team currently, and how can this role help address them?
• How does the company foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company's marketing strategies. Candidates should feel free to ask additional questions based on their own interests and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.uniqlo.com/careers/
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and collaboration skills
• Research UNIQLO's brand, marketing strategies, and competition to demonstrate your industry knowledge
• Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices
• Follow up with the hiring manager one week after your initial application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.