📌 Core Information
- Job Title: Retail Marketing Manager
- Company: Lithia & Driveway
- Location: Remote - USA
- Job Type: Full-Time
- Category: Retail Motor Vehicles
- Date Posted: May 9, 2025
- Experience Level: 5-10 years
- Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for up to 25 Lithia auto dealerships
- Driving quality traffic, enhancing customer loyalty, and achieving operational excellence
- Collaborating with Regional Operational and Store Leaders, Lithia Home Office, and external partners
- Fostering OEM relationships and aligning on initiatives that drive customer satisfaction and store loyalty
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive industry and marketing trends.
📋 Key Responsibilities
✅ Strategic Marketing Oversight: Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.
✅ Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
✅ OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
[Continue with all responsibilities from the original description]
ASSUMPTION: This role involves a high level of strategic planning, data analysis, and collaboration with various stakeholders to achieve marketing objectives.
🎯 Required Qualifications
- Education: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
- Experience: 5-10 years of experience in marketing, with a strong understanding of the automotive industry and dealership operations.
- Required Skills:
- Proficient in data analysis to evaluate the efficacy and ROI of marketing strategies
- Strong organizational skills with a keen eye for detail
- Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
- Preferred Skills:
- Experience in the automotive industry and dealership operations
- Familiarity with Lithia & Driveway's systems and processes
ASSUMPTION: Candidates with a proven track record in retail marketing, particularly in the automotive industry, will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Retail Marketing Manager with 5-10 years of experience in the automotive industry)
- Benefits:
- Competitive pay
- Medical, Dental, and Vision Plans
- Paid Holidays and PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
- Working Hours: Full-time, with the possibility of overnight travel depending on home location and regional geography.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Retail Motor Vehicles
- Company Size: 10,001+ employees
- Founded: 1946
- Company Description: Lithia & Driveway is one of the nation’s fastest-growing automotive retailers, listed as 145 on the Fortune 500 (NYSE: LAD). They own more than 300 stores supporting over 50 automotive brands and provide job opportunities for more than 20,000 people. Their mission is “Growth Powered by People,” and they stand by their core values of taking personal ownership, improving constantly, earning customers for life, and having fun in the process.
- Company Specialties: New & Used Car Sales, Automotive Service, Financing, and various automotive brands (Toyota, Ford, BMW, etc.)
📊 Role Analysis
- Career Level: Mid-Senior level marketing role
- Reporting Structure: This role reports directly to the Regional Operational Leader or Store Leader, depending on the specific region and dealership.
- Work Arrangement: Remote, with the possibility of overnight travel depending on home location and regional geography.
- Growth Opportunities: As Lithia & Driveway continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business.
🌍 Location & Work Environment
- Office Type: Remote, with the possibility of on-site work at dealerships depending on travel requirements.
- Office Location(s): Remote - USA
- Geographic Context: This role can be performed from any location within the United States, with the possibility of overnight travel depending on home location and regional geography.
- Work Schedule: Full-time, with the possibility of flexible hours depending on the specific needs of the dealerships and regional leaders.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-depth interview with Regional Operational Leader or Store Leader 4. Final interview with Lithia Home Office marketing team
- Key Assessment Areas: Marketing strategy, data analysis, customer loyalty initiatives, OEM partnerships, and collaboration skills
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the automotive industry
- Be prepared to discuss your approach to data-driven marketing strategies and customer loyalty initiatives
- Research Lithia & Driveway's company culture and values to demonstrate your fit with the organization
🛠️ Tools & Technologies
- Google Analytics
- CRM Systems (e.g., Salesforce, Microsoft Dynamics)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- Company Values: Taking personal ownership, improving constantly, earning customers for life, and having fun in the process
- Work Style: Collaborative, data-driven, and customer-focused
- Self-Assessment Questions:
- How do you demonstrate personal ownership in your marketing strategies?
- Can you provide an example of a time when you improved a marketing campaign based on data analysis?
- How do you ensure that your marketing initiatives align with the company's goal of earning customers for life?
⚠️ Potential Challenges
- Balancing the marketing needs of multiple dealerships with varying priorities and resources
- Adapting to changing market conditions and customer preferences
- Managing relationships with OEM partners and dealership leadership
📈 Similar Roles Comparison
- Role Differences: This role focuses on retail marketing operations for multiple dealerships, while other marketing roles may focus on a single dealership or specific marketing channels.
- Industry-Specific Context: The automotive industry is highly competitive, with a strong focus on customer loyalty and retention.
- Career Path Comparison: This role can serve as a stepping stone to more senior marketing roles within Lithia & Driveway or other automotive retailers.
📝 Sample Projects
- Developing and implementing a customer loyalty program for a group of dealerships
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with OEM partners to create co-branded marketing materials and promotions
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Lithia & Driveway?
- What are the biggest challenges facing the dealerships in my region, and how can marketing strategies address them?
- How does Lithia & Driveway support the professional development of its marketing team members?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://lithia.wd5.myworkdayjobs.com/LithiaCareers/job/Remote---USA/Retail-Marketing-Manager_R86723)
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the automotive industry
- Prepare for your interviews by researching Lithia & Driveway's company culture, values, and marketing strategies
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
