📌 Core Information
🔹 Job Title: Retail Marketing Manager
🔹 Company: Value Retail
🔹 Location: Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Retail, Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing retail marketing strategy for the Village
- Building and maintaining relationships with luxury brands
- Planning and delivering high-quality marketing activations
- Analyzing performance and driving continuous improvement
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong interpersonal skills to succeed.
📋 Key Responsibilities
✅ Execute retail marketing strategy for the Village
✅ Build and maintain relationships with luxury brands
✅ Plan and deliver high-quality marketing activations
✅ Analyze performance and suggest improvements
✅ Collaborate with local and central teams for consistency and alignment
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Degree in Marketing or equivalent qualifications preferred
Experience: Proven track record in marketing, ideally in the luxury sector
Required Skills:
- Marketing strategy development
- Brand management
- Project management
- Excellent communication skills
- Presentation skills
- Analytical skills
- Budget management
- Customer behavior understanding
- Microsoft Office proficiency
- Collaboration and reporting
- Event planning
- Performance analysis
- Continuous improvement
Preferred Skills:
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in luxury retail or similar high-end environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on market research for mid-level marketing roles in Madrid)
Benefits:
- Competitive benefits package
- Opportunities for professional growth
- Dynamic work environment
Working Hours: Full-time (40 hours per week), with flexibility for event planning and execution
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Retail)
Company Size: Small (30 employees)
Founded: 1999 (as a subsidiary of Value Retail PLC)
Company Description:
- Value Retail operates luxury outlet shopping destinations in Europe
- Focuses on providing a high-quality shopping experience for luxury brands and customers
- Headquartered in London, with a presence in Spain, France, and Germany
Company Specialties:
- Luxury retail
- Outlet shopping centers
- Marketing and events
Company Website: www.valueretail.com
ASSUMPTION: Value Retail's focus on luxury retail and high-end brands sets this role apart from more general retail marketing positions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Village Manager
Work Arrangement: On-site, with flexibility for remote work during event planning and execution
Growth Opportunities:
- Potential advancement to Village Marketing Manager or similar roles
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: This role offers opportunities for professional growth within the company, as Value Retail continues to expand its presence in Europe.
🌍 Location & Work Environment
Office Type: Outlet shopping center (The Bicester Village in Madrid)
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain
- Madrid is a major economic, cultural, and political center of Spain
- The Bicester Village in Madrid is a popular luxury outlet shopping destination
Work Schedule: Full-time (40 hours per week), with flexibility for event planning and execution
ASSUMPTION: Working in a retail environment may require flexibility in scheduling, including evenings and weekends for events and promotions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or video interview with the Village Manager and/or HR
- Final interview with the Regional Marketing Manager
Key Assessment Areas:
- Marketing strategy development
- Brand management and relationships
- Project management and execution
- Communication and presentation skills
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant marketing experience, particularly in luxury retail
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful marketing campaigns or projects you've managed
- Research Value Retail and The Bicester Village to demonstrate your understanding of the company and its brands
ATS Keywords: Marketing strategy, brand management, project management, communication skills, presentation skills, analytical skills, budget management, customer behavior understanding, Microsoft Office proficiency, collaboration, reporting, event planning, performance analysis, continuous improvement, luxury retail, outlet shopping centers
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords from the job description to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with other tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Excellence
- Collaboration
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with multiple teams and stakeholders?
- Do you have a proven track record of driving results and continuous improvement in your marketing efforts?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong focus on results will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with operational execution
- Working with high-end luxury brands and their specific requirements
- Adapting to a retail environment with varying schedules and demands
ASSUMPTION: Successful candidates will be able to manage multiple projects, balance strategic and operational tasks, and adapt to the unique demands of a retail environment.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager or Marketing Manager position in a luxury retail or outlet shopping center environment
- However, this role focuses specifically on luxury brands and high-end retail, requiring a unique set of skills and experiences
- Career progression may involve advancing to a Village Marketing Manager or similar role within the company
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on luxury retail and high-end brands sets it apart from more general marketing roles.
📝 Sample Projects
- Planning and executing a grand opening event for a new luxury brand boutique
- Developing and implementing a marketing campaign to increase foot traffic during a seasonal promotion
- Analyzing the performance of in-village activations and events, and suggesting improvements for future initiatives
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for The Bicester Village in Madrid?
- What are the key priorities for this role in the first 90 days?
- How does Value Retail support the professional growth and development of its employees?
- What are the most challenging aspects of working in a retail environment, and how does this role address them?
- How does Value Retail measure the success of its marketing initiatives, and how will this role contribute to those metrics?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in luxury retail
- Prepare examples of successful marketing campaigns or projects you've managed
- Research Value Retail and The Bicester Village to demonstrate your understanding of the company and its brands
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
