Retail Marketing Manager

📌 Core Information

🔹 Job Title: Retail Marketing Manager

🔹 Company: Pfizer

🔹 Location: Shanghai, China

🔹 Job Type: On-site

🔹 Category: Marketing and Market Research

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing brand strategies and annual plans for the brand/products
• Tracking business goals and identifying growth opportunities
• Overseeing brand content planning and production
• Managing new product launch strategies
• Conducting market analysis and information collection

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. The ideal candidate will have a strong background in brand management, with a focus on retail pharmaceuticals or fast-moving consumer goods.

📋 Key Responsibilities

✅ Develop and implement brand strategies and annual plans for the brand/products

✅ Track business goals and identify growth opportunities

✅ Oversee brand content planning and production, ensuring it is based on medical literature and addresses stage-specific epidemiological issues

✅ Manage new product launch strategies and support their successful market entry

✅ Collect, analyze, and report on market information, including product and competitor market information, and industry-related policies

✅ Establish and maintain effective communication systems to support efficient business operations and innovative initiatives

✅ Complete other tasks assigned by the supervisor

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong communication, project management, and analytical skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree or higher, with a preference for a master's degree

Experience: At least 10 years of relevant brand management experience, preferably in retail pharmaceuticals or fast-moving consumer goods. Candidates with experience in top-tier pharmaceutical or consulting companies are preferred.

Required Skills:

• Excellent communication skills in both Chinese and English
• Strong understanding of the pharmaceutical or FMCG industry
• Proven ability to analyze market trends and develop strategic plans
• Excellent project management and execution skills
• Strong commercial acumen and brand management instincts
• Ability to work effectively in a team and collaborate with cross-functional stakeholders
• Willingness to travel frequently

Preferred Skills:

• Experience in the Chinese pharmaceutical market
• Fluency in additional languages
• Proven ability to manage and develop high-performing teams

ASSUMPTION: Given the nature of the role, candidates should have a strong background in brand management, with a proven track record of driving brand growth and market share in a competitive environment. Excellent communication and project management skills are crucial for success in this position.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between CNY 500,000 and CNY 800,000 per year, based on industry standards for a senior marketing role in the pharmaceutical industry in Shanghai. This range is inclusive of base salary and variable compensation.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and career growth
• Dynamic and collaborative work environment

Working Hours: Full-time, with a standard workweek of 40 hours. The role may require occasional overtime and travel.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the pharmaceutical industry in Shanghai. The actual salary may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, manufactures, and markets medicines and vaccines for a wide range of diseases and conditions. The company operates in over 125 countries and has a diverse portfolio of products, including some of the world's best-known prescription and over-the-counter medicines.

Company Size: Pfizer is a large, multinational corporation with over 100,000 employees worldwide. This size provides opportunities for career growth and exposure to diverse teams and projects.

Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs. The company has played a significant role in the development of many modern medicines and vaccines.

Company Description:

• Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
• The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them
• Pfizer's mission is to innovate to bring therapies to patients that significantly improve their lives

Company Specialties:

• Pharmaceutical manufacturing
• Biopharmaceutical research and development
• Global health care
• Vaccines and consumer health care

Company Website: www.pfizer.com

ASSUMPTION: Pfizer's large size and global presence offer candidates the opportunity to work on a wide range of products and therapies, with exposure to diverse markets and cultures. The company's commitment to innovation and improving health and well-being makes it an attractive employer for individuals passionate about making a difference in people's lives.

📊 Role Analysis

Career Level: The Retail Marketing Manager role is a senior-level position, typically suited for experienced marketing professionals with a proven track record of driving brand growth and market share.

Reporting Structure: The Retail Marketing Manager reports directly to the Brand Director or a similar role within the marketing organization. They may oversee a team of marketing professionals and collaborate with cross-functional stakeholders, such as sales, medical affairs, and market access.

Work Arrangement: This is an on-site role based in Shanghai, China. The role may require occasional travel to other regions within China or internationally.

Growth Opportunities:

• Pfizer's large size and global presence offer opportunities for career progression within the marketing organization or into other functions, such as sales, market access, or business development
• The company's commitment to innovation and continuous improvement provides opportunities for professional development and skill-building
• Working on a wide range of products and therapies allows for exposure to diverse markets and business models

ASSUMPTION: The Retail Marketing Manager role offers a unique opportunity for experienced marketing professionals to drive brand growth and market share in a competitive environment. The role provides exposure to a wide range of products and therapies, with the potential for career progression within the marketing organization or into other functions.

🌍 Location & Work Environment

Office Type: Pfizer's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity. The office is located in the CITIC Office building in the Pudong New Area of Shanghai.

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is the largest city in China and a major financial, economic, and shipping hub
• The city is known for its modern skyline, historic architecture, and rich cultural heritage
• Shanghai is home to a diverse and multicultural population, with a vibrant food, arts, and entertainment scene

Work Schedule: The standard workweek is 40 hours, with occasional overtime and travel required. The role may involve working flexible hours to accommodate business needs and time zones.

ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with a wide range of cultural attractions, dining options, and recreational activities. The city's status as a major financial and economic hub provides opportunities for professional growth and networking. However, the fast-paced and competitive nature of the market may also present challenges for individuals new to the region.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a member of the HR team
• In-depth behavioral and technical interviews with the hiring manager and other stakeholders
• Final round interviews, which may include case studies or presentations
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Brand management and marketing expertise
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Pfizer's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Be prepared to discuss your experience with brand strategy development, market analysis, and new product launch management
• Demonstrate your ability to work effectively in a team and collaborate with cross-functional stakeholders
• Showcase your understanding of the pharmaceutical or FMCG industry and the competitive landscape in China
• Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities

ATS Keywords: Brand strategy, market analysis, new product launch, pharmaceutical marketing, FMCG, retail marketing, brand management, cross-functional collaboration, stakeholder management, market trends, competitive landscape

ASSUMPTION: The interview process for the Retail Marketing Manager role will focus on assessing the candidate's strategic thinking, brand management expertise, and ability to work effectively in a team. Candidates should be prepared to discuss their experience with brand strategy development, market analysis, and new product launch management, as well as their understanding of the pharmaceutical or FMCG industry and the competitive landscape in China.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Retail Marketing Manager role requires proficiency in Microsoft Office Suite and familiarity with CRM software, marketing automation tools, data visualization tools, and project management tools. The specific tools used may vary depending on the organization's technology stack and the candidate's role within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Patients first: We put patients at the heart of everything we do
• Breakthrough innovation: We push the boundaries of science to improve lives
• One Pfizer: We collaborate and work together to achieve more
• Our people, our strength: We empower our employees to be their best, today and into the future
• Integrity and respect: We act with integrity and respect in all that we do

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable
• Customer-centric and patient-focused

Self-Assessment Questions:

• How have you demonstrated your ability to put patients at the heart of your decision-making in previous roles?
• Can you provide an example of a time when you pushed the boundaries of innovation to improve a product or service?
• How do you approach working collaboratively with cross-functional teams to achieve common goals?
• How do you stay up-to-date with industry trends and market dynamics in the pharmaceutical or FMCG industry?
• How do you balance the need for data-driven decision-making with the need for agility and adaptability in a fast-paced environment?

ASSUMPTION: Pfizer values candidates who are patient-focused, innovative, collaborative, and results-driven. The ideal candidate will have a strong understanding of the pharmaceutical or FMCG industry and a proven track record of driving brand growth and market share in a competitive environment.

⚠️ Potential Challenges

• The competitive nature of the pharmaceutical market in China may present challenges in driving brand growth and market share
• The role may require frequent travel and occasional overtime, which can be demanding and may impact work-life balance
• The dynamic and fast-paced nature of the pharmaceutical industry may require adaptability and quick decision-making
• The role may involve working with a diverse range of stakeholders, including internal teams, external partners, and regulatory bodies, which can be complex and time-consuming

ASSUMPTION: The Retail Marketing Manager role presents unique challenges and opportunities for experienced marketing professionals. The competitive nature of the pharmaceutical market in China, the dynamic and fast-paced nature of the industry, and the diverse range of stakeholders involved in the role require adaptability, quick decision-making, and strong stakeholder management skills.

📈 Similar Roles Comparison

• The Retail Marketing Manager role is similar to other senior marketing roles in the pharmaceutical or FMCG industry, such as Brand Manager, Product Manager, or Marketing Director
• However, the Retail Marketing Manager role has a specific focus on retail channels and may involve more direct interaction with customers and retailers than other marketing roles
• The career path for a Retail Marketing Manager may involve progression into other marketing roles, such as Brand Director or Marketing Director, or into other functions, such as sales, market access, or business development

ASSUMPTION: The Retail Marketing Manager role is similar to other senior marketing roles in the pharmaceutical or FMCG industry, but with a specific focus on retail channels. The role offers unique opportunities for career progression within the marketing organization or into other functions, depending on the candidate's interests and skills.

📝 Sample Projects

• Developing a brand strategy and annual plan for a new product launch in the Chinese market
• Conducting market analysis and competitive landscaping to inform brand positioning and messaging
• Managing a new product launch campaign, including content creation, channel selection, and stakeholder management
• Implementing a customer relationship management (CRM) system to improve data collection, analysis, and reporting
• Developing and executing a customer segmentation and targeting strategy to improve brand engagement and market share

ASSUMPTION: The Retail Marketing Manager role involves a wide range of projects, from strategic planning and market analysis to tactical execution and stakeholder management. The specific projects undertaken may vary depending on the brand, market, and business priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for the brand in the first 90 days, and how can I contribute to their successful execution?
• How does the Retail Marketing Manager role fit into the broader marketing organization, and what are the opportunities for career growth and development?
• What are the key challenges facing the brand in the Chinese market, and how can I help address them?
• How does the company support work-life balance for employees, particularly for roles that may require frequent travel or overtime?
• What are the company's plans for expanding its presence in the Chinese market, and how can I contribute to their successful implementation?

ASSUMPTION: The interview process for the Retail Marketing Manager role is an opportunity for candidates to learn more about the brand, the marketing organization, and the company's plans for growth and expansion in the Chinese market. Candidates should be prepared to ask insightful questions about the role, the team, and the company's long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare for behavioral and technical interviews by practicing common marketing interview questions and brushing up on your industry knowledge
• Research Pfizer's company culture and values to demonstrate your cultural fit and alignment with the organization
• Follow up with the hiring manager or HR representative one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.