📌 Core Information
🔹 Job Title: Retail Marketing Manager
🔹 Company: Uniqlo Canada
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Retail Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing activities to drive store performance and strengthen the Uniqlo brand across Canada
- Building and executing retail marketing strategies for new store openings, sales campaigns, local initiatives, and brand activations
- Managing and developing a small team of marketing professionals with a focus on structure, clarity, and results
- Collaborating with store managers and regional leadership to adapt marketing activities to each community
- Measuring campaign effectiveness and providing data-driven insights for continuous improvement
- Working with external agencies and internal creative teams to deliver high-quality marketing assets
- Managing marketing budget and ensuring accurate planning, tracking, and reporting
- Proposing initiatives and taking actions to detect, measure, and forecast customers behaviors and purchasing intents
- Ability to efficiently combine sense of aesthetics, market research analytics, project planning, cost efficient budget management, and optimization of ROI to maximize impacts on sales
- Ability to define sound communication campaigns, aligned with global headquarters guidelines, that convey the unique identity of the brand to the Canadian market
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have a proven track record in retail marketing, with a deep understanding of the Canadian market and consumer behavior.
📋 Key Responsibilities
✅ Build and execute retail marketing strategies to support new store openings, sales campaigns, local initiatives, and brand activations
✅ Own the marketing calendar for Canadian retail operations, ensuring alignment with global guidelines and local needs
✅ Manage and develop a small team of marketing professionals, with a focus on structure, clarity, and results
✅ Collaborate with store managers and regional leadership to adapt marketing activities to each community
✅ Measure campaign effectiveness and provide data-driven insights for continuous improvement
✅ Work with a significant number of external agencies and internal creative teams to deliver high-quality marketing assets
✅ Manage marketing budget and ensure accurate planning, tracking, and reporting
✅ Propose initiatives and take actions to detect, measure, and forecast customers behaviors and purchasing intents
ASSUMPTION: The successful candidate will be able to balance strategic planning with hands-on execution, and will have a strong understanding of both marketing and retail operations.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Minimum 7 years of experience in retail or brand marketing, including at least 3 years of people management
Required Skills:
- Proven experience with new store openings, new products launch, and new market opening
- Strong project leadership, communication, and analytical skills
- Proven ability to manage multiple initiatives in a fast-paced, hands-on environment
- Experience in a store-driven or omni-channel retail business preferred
- Bilingual (French/English) is an asset
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the Canadian retail market
ASSUMPTION: The ideal candidate will have a strong understanding of both the retail and marketing industries, with a proven track record of driving results in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a mid-senior level marketing role in Toronto)
Benefits:
- Paid sick days
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discounts on Uniqlo products
Working Hours: 40 hours per week, Monday to Friday, Office hours (9 am to 6 pm)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Apparel)
Company Size: Large (10,001+ employees)
Founded: 1984 (as Fast Retailing, Uniqlo was launched in 1990)
Company Description:
- Uniqlo is a global clothing retailer known for its high-quality, affordable, and stylish apparel
- The company's LifeWear concept focuses on creating essential clothing that serves everyday needs, with a strong emphasis on simplicity, quality, and innovation
- Uniqlo has a presence in over 20 countries and territories, with more than 2,400 stores worldwide
Company Specialties:
- Fast fashion
- Affordable luxury
- Sustainable practices
- Innovative fabric technologies
Company Website: https://www.uniqlo.com/ca/en/
ASSUMPTION: Uniqlo's focus on simplicity, quality, and innovation has allowed it to become a global leader in the affordable fashion sector, with a strong commitment to sustainability and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing for Uniqlo Canada
Work Arrangement: On-site, full-time position with a presence at the office 5 days a week preferred
Growth Opportunities:
- Potential advancement to a senior marketing role within Uniqlo Canada or the global organization
- Opportunities to work on international marketing projects and gain global exposure
- Possibility to transition into a leadership role within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the global Uniqlo organization.
🌍 Location & Work Environment
Office Type: Urban office located in downtown Toronto, near a subway station
Office Location(s): 220 Yonge St, Toronto, Ontario M5B 2L7, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario, with a population of over 2.9 million people
- The city is known for its multicultural diversity, vibrant arts and culture scene, and robust economy
- Toronto is a major hub for the Canadian retail industry, with a wide range of shopping options and a strong consumer market
Work Schedule: Monday to Friday, Office hours (9 am to 6 pm), with the possibility of occasional overtime or weekend work during peak periods
ASSUMPTION: The urban office location and work schedule may require candidates to have reliable transportation and be comfortable working in a fast-paced, urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site interview with the Head of Marketing and other team members
- Final interview with the Country Manager or another senior leader
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and financial acumen
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Uniqlo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and cultural fit
- Research Uniqlo's marketing strategies and campaigns to demonstrate your understanding of the brand and industry
- Be prepared to discuss your experience with new store openings, product launches, and market expansions
ATS Keywords: Retail Marketing, Brand Management, Campaign Planning, Budget Management, Team Leadership, New Store Opening, Product Launch, Market Expansion, Customer Insights, Data Analysis, Strategic Planning
ASSUMPTION: The interview process for this role may be competitive, with a strong focus on cultural fit and strategic thinking. Candidates should be prepared to demonstrate their ability to lead marketing initiatives and drive results in a fast-paced retail environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: The successful candidate will have experience with a wide range of marketing tools and technologies, and will be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Quality
- Continuous improvement
- Customer-centricity
- Collaboration
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Uniqlo's global brand guidelines while also considering local market needs?
- Can you describe a time when you had to adapt your marketing approach to a specific community or cultural context?
- How do you balance the need for data-driven insights with the importance of creativity and innovation in your marketing strategies?
ASSUMPTION: Uniqlo values candidates who are adaptable, data-driven, and customer-focused, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic retail environment
- Balancing global brand guidelines with local market needs and preferences
- Working with a diverse range of external agencies and internal creative teams
- Managing a marketing budget and ensuring accurate planning, tracking, and reporting
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, dynamic environment, and will have strong leadership, analytical, and problem-solving skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to other retail marketing manager positions, but with a stronger focus on new store openings, product launches, and market expansions
- Unlike other retail marketing roles, this position requires a deep understanding of both global brand guidelines and local market needs
- This role offers significant growth potential, with opportunities to work on international marketing projects and gain global exposure
ASSUMPTION: This role requires a unique combination of strategic thinking, leadership, and adaptability, with a strong focus on driving results in a fast-paced retail environment.
📝 Sample Projects
- Developing and executing a marketing strategy for a new store opening in a major Canadian city
- Launching a new product line or collection, including market research, campaign planning, and execution
- Managing a marketing campaign for a major sales event or promotion, including budget management, vendor coordination, and on-site execution
ASSUMPTION: The successful candidate will have experience with a wide range of marketing projects, with a strong track record of driving results and exceeding expectations.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to new store openings and market expansions, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it so effective?
- How does the company measure the success of its marketing initiatives, and how does this role contribute to that process?
- What are the biggest challenges facing the retail industry, and how does the company plan to address them in the coming years?
ASSUMPTION: The interview process for this role will focus on the candidate's strategic thinking, leadership skills, and adaptability, with a strong emphasis on their ability to drive results in a fast-paced retail environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.jobvite.com/uniqloca/job/o4sywfwk
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and cultural fit
- Research Uniqlo's marketing strategies and campaigns to demonstrate your understanding of the brand and industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
