Retail Marketing Manager

📌 Core Information

🔹 Job Title: Retail Marketing Manager

🔹 Company: Amer Sports

🔹 Location: Moorabbin Airport, Victoria, Australia

🔹 Job Type: Full-time

🔹 Category: Retail Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading retail marketing strategy and execution for Salomon and Wilson brands
• Collaborating cross-functionally to drive customer engagement and store traffic
• Managing retail marketing budget and ensuring campaign delivery on time and within budget
• Creating impactful internal communications and stakeholder engagement
• Analyzing media performance data to optimize campaigns and maximize ROI

ASSUMPTION: This role requires a balance of strategic thinking, project management, and analytical skills. The ideal candidate will have experience in retail marketing and working in a cross-functional capacity.

📋 Key Responsibilities

✅ Lead the strategy, planning, and execution of retail media campaigns across the retail network

✅ Manage campaign calendars, ensuring all retail marketing is delivered on time and within budget

✅ Create engaging assets for in-store communication and ensure brand alignment with HQ

✅ Evaluate media performance and optimize campaigns to maximize customer engagement and ROI

✅ Manage the retail marketing budget and ensure all initiatives are delivered on time and within financial parameters

✅ Collaborate with the wider Marketing and Digital team to ensure campaign messaging and creative align with the brand

✅ Develop and deliver impactful internal communications for the retail audience

ASSUMPTION: The role involves a mix of strategic planning, project management, and creative development. Strong communication and analytical skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Change Management, Marketing, Public Relations, Commerce, or a related field

Experience: Demonstrated experience within retail marketing, with a focus on cross-functional collaboration

Required Skills:

• Proficient in Microsoft Office, Adobe Creative Cloud, and creative building tools such as Canva or InDesign
• Strong analytical mindset with experience using media performance data to inform decisions
• Experience in developing, creating, reviewing, and releasing communications to varying audiences
• Excellent communication and project management skills

Preferred Skills:

• Experience in the outdoor or sporting goods industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the target audience and brand values.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$100,000 per annum (based on industry standards for a mid-level retail marketing role in Victoria, Australia)

Benefits:

• Great benefits across all brand’s products

Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level retail marketing role in Victoria, Australia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Amer Sports operates in the outdoor and sporting goods industry, with a focus on performance, innovation, and high-quality products. The company's global brands include Wilson, Salomon, Arc’teryx, Atomic, and Peak Performance.

Company Size: Amer Sports has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and development.

Founded: Amer Sports was founded in 1989, with a rich history in the outdoor and sporting goods industry.

Company Description:

• Amer Sports is a leading outdoor and sporting goods company with a unique portfolio of global brands
• The company focuses on design, quality, high performance, and innovation to meet the needs of world-class athletes, teams, and lifestyle consumers
• Amer Sports is committed to fostering an inclusive culture where voices are heard, people are seen, and values are respected

Company Specialties:

• Outdoor sports equipment and apparel
• Performance-driven gear for athletes and adventurers
• Innovative design and high-quality manufacturing

Company Website: http://www.arcteryx.com/careers

ASSUMPTION: Amer Sports' focus on innovation, performance, and high-quality products creates an environment that values creativity, problem-solving, and continuous improvement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Retail Marketing Manager reports directly to the Marketing Director and works closely with internal teams, including Marketing, Digital, and Retail.

Work Arrangement: This role is on-site, with the opportunity to work from the Moorabbin Airport office in Victoria, Australia.

Growth Opportunities:

• As Amer Sports continues to expand in the ANZ market, there may be opportunities for career progression within the company
• The role offers the chance to make it your own and grow with the organization
• Dynamic culture with the ability to develop your career in a rapidly expanding business

ASSUMPTION: The Retail Marketing Manager role provides opportunities for professional growth and development within Amer Sports' expanding ANZ footprint.

🌍 Location & Work Environment

Office Type: Amer Sports' office in Moorabbin Airport, Victoria, Australia, offers a modern and collaborative work environment.

Office Location(s): Moorabbin Airport, Victoria, Australia

Geographic Context:

• Moorabbin Airport is a suburb of Melbourne, Victoria's capital city, offering easy access to public transportation and amenities
• The area is known for its vibrant culture, diverse food scene, and proximity to beaches and parks
• Victoria, Australia, is home to a thriving outdoor and sporting goods industry, with numerous opportunities for networking and professional development

Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The Moorabbin Airport office provides a modern and collaborative work environment, with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Director
• Background check and reference check (if applicable)

Key Assessment Areas:

• Retail marketing experience and campaign management skills
• Analytical mindset and data-driven decision-making
• Communication and stakeholder engagement skills
• Cultural fit and alignment with Amer Sports' values

Application Tips:

• Tailor your resume and cover letter to highlight your retail marketing experience and relevant skills
• Provide specific examples of your campaign management, project management, and analytical skills
• Demonstrate your understanding of the outdoor and sporting goods industry and Amer Sports' brands
• Showcase your creativity and problem-solving abilities through your application materials

ATS Keywords: Retail Marketing, Campaign Management, Project Management, Analytical Skills, Stakeholder Engagement, Brand Alignment, Internal Communications, Media Performance Evaluation, Budget Management, Cross-functional Collaboration

ASSUMPTION: Amer Sports' application process is designed to assess candidates' skills, experience, and cultural fit for the Retail Marketing Manager role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Illustrator, InDesign)
• Creative building tools (Canva, InDesign)
• Media performance analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The Retail Marketing Manager role requires proficiency in Microsoft Office, Adobe Creative Cloud, and other creative building tools. Familiarity with media performance analytics tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion for the outdoors and sports
• Innovation and continuous improvement
• Collaboration and teamwork
• Respect for the environment and sustainability

Work Style:

• Creative and problem-solving mindset
• Data-driven and analytical approach
• Strong communication and stakeholder engagement skills
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• How do you demonstrate your passion for the outdoors and sports in your daily life?
• Can you provide an example of a time when you used data to inform a marketing decision and improve campaign performance?
• How do you approach collaborating with cross-functional teams to deliver strategic projects and programs?

ASSUMPTION: Amer Sports values candidates who are passionate about the outdoors and sports, innovative, collaborative, and respectful of the environment. Strong communication and analytical skills are essential for success in the Retail Marketing Manager role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a dynamic work environment
• Balancing strategic planning with day-to-day campaign execution
• Working with a diverse range of stakeholders, including internal teams and retail store staff
• Adapting to changes in the retail landscape and consumer behavior

ASSUMPTION: The Retail Marketing Manager role presents unique challenges, including managing multiple projects, balancing strategic planning with execution, and working with diverse stakeholders. Successful candidates will be adaptable, creative, and able to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other retail marketing roles, this position focuses on driving customer engagement and store traffic through in-store marketing campaigns
• This role requires a strong understanding of the outdoor and sporting goods industry, as well as the ability to create engaging and on-brand communications for a retail audience
• Career progression opportunities within Amer Sports' expanding ANZ footprint

ASSUMPTION: The Retail Marketing Manager role at Amer Sports offers unique opportunities and challenges compared to similar roles in the retail marketing industry. Successful candidates will have a strong understanding of the outdoor and sporting goods industry and the ability to create engaging and on-brand communications for a retail audience.

📝 Sample Projects

• Developing and executing a seasonal in-store marketing campaign to drive customer engagement and store traffic
• Creating engaging and on-brand internal communications to foster alignment and engagement across the Retail Division
• Evaluating media performance data to optimize campaigns and maximize ROI for retail marketing initiatives

ASSUMPTION: The Retail Marketing Manager role involves a range of projects, from campaign development and execution to media performance evaluation and internal communications. Successful candidates will have experience in these areas and be able to demonstrate their skills through specific examples.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Retail Division?
• How does Amer Sports support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Amer Sports measure the success of its retail marketing campaigns, and what KPIs are most important?
• What is the company culture like at Amer Sports, and how does the Retail Marketing Manager role contribute to that culture?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your retail marketing experience and relevant skills
• Prepare examples of your campaign management, project management, and analytical skills
• Demonstrate your understanding of the outdoor and sporting goods industry and Amer Sports' brands
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.