📌 Core Information
🔹 Job Title: Retail Marketing Manager - Entry Level
🔹 Company: TVM Group
🔹 Location: Bethel Park, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer enrollment strategies
- Creating engaging marketing campaigns for residential outreach
- Collaborating with cross-functional teams to enhance the customer journey
- Monitoring and analyzing campaign performance to drive improvements
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing and customer engagement within a dynamic sales environment.
📋 Key Responsibilities
✅ Collaborate with sales and marketing teams to develop and execute customer enrollment strategies
✅ Create and optimize engaging marketing campaigns targeting potential customers through residential outreach initiatives
✅ Assist in the creation of compelling presentations to drive sales on behalf of clients
✅ Monitor and analyze campaign performance, generating reports and insights to assess effectiveness and suggest improvements
✅ Collaborate with cross-functional teams to ensure a seamless customer journey from enrollment to post-purchase support
✅ Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve enrollment strategies
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced marketing landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not required)
Experience: Entry-level (0-2 years) with a strong passion for marketing and customer engagement
Required Skills:
- Excellent written and verbal communication skills
- Basic understanding of marketing principles and concepts
- Analytical mindset with the ability to interpret data and make informed decisions
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously
- Collaborative team player with the ability to work cross-functionally
- Adaptability and willingness to learn from constructive feedback
Preferred Skills:
- Prior internship or coursework in marketing
ASSUMPTION: While a degree in a related field is preferred, the company values passion, adaptability, and a strong work ethic, making this role accessible to recent graduates and career changers.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Pittsburgh area.
📌 Applicant Insights
🔍 Company Context
Industry: Sales and Marketing
Company Size: Small (3-10 employees)
Founded: 2015
Company Description:
- TVM Group is a growing sales firm dedicated to delivering top-notch outreach and enrollment solutions to valued clients
- The company prides itself on its commitment to excellence, innovation, and creating meaningful relationships with potential customers on behalf of its clients
- TVM Group offers an excellent opportunity for motivated and enthusiastic individuals to grow in a collaborative and fast-paced environment
Company Specialties:
- Sales and Marketing
- Customer Enrollment and Engagement
- Outreach Solutions
Company Website: https://www.tunnelvisionmarketinginc.com/
ASSUMPTION: TVM Group is a small, growing company that values adaptability, collaboration, and continuous learning, making it an excellent environment for early-career professionals.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time, with a flexible work schedule that may require occasional evenings or weekends for events or campaigns
Growth Opportunities:
- Gaining valuable experience in marketing and customer engagement within a dynamic sales environment
- Potential for career advancement as the company continues to grow
- Opportunities to work on diverse projects and campaigns, fostering continuous learning and skill development
ASSUMPTION: This entry-level role offers a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bethel Park, Pennsylvania
Geographic Context:
- Bethel Park is a suburb of Pittsburgh, Pennsylvania, with a population of approximately 34,000
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- Bethel Park is conveniently located near major highways, making it an easily accessible commute for residents
Work Schedule: Full-time, Monday-Friday, with a flexible work schedule that may require occasional evenings or weekends for events or campaigns
ASSUMPTION: The office environment at TVM Group is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and a team member
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to engage potential customers
- Understanding of marketing principles and concepts
- Analytical skills and data-driven decision making
- Adaptability and willingness to learn
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your passion for marketing, customer engagement, and relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
- Research the company and its clients to demonstrate your understanding of the business and its mission
ATS Keywords: Marketing, Customer Engagement, Sales, Outreach, Enrollment, Campaigns, Data Analysis, Teamwork, Collaboration, Adaptability
ASSUMPTION: The interview process at TVM Group is designed to assess candidates' skills, cultural fit, and potential for growth within the company, with a strong emphasis on communication and adaptability.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with prior marketing experience or relevant coursework.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of the business
- Innovation: Embracing creativity and continuous learning to drive improvement
- Collaboration: Fostering a supportive and inclusive work environment that encourages teamwork and open communication
Work Style:
- Adaptable: Embracing change and continuous learning
- Collaborative: Working effectively with team members to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in marketing?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
- How do you approach working collaboratively with team members to achieve common goals?
ASSUMPTION: TVM Group values adaptability, collaboration, and continuous learning, making it an excellent fit for early-career professionals seeking to grow and develop in a dynamic environment.
⚠️ Potential Challenges
- This role may require occasional evenings or weekends for events or campaigns, which could impact work-life balance
- The fast-paced nature of the sales and marketing industry may present challenges in managing multiple tasks and deadlines
- Candidates may face competition for this entry-level role, as it offers valuable experience and growth opportunities
- The small size of the company may present limited opportunities for career advancement in the short term
ASSUMPTION: These challenges can be mitigated by effective time management, open communication with team members, and a strong commitment to personal and professional growth.
📈 Similar Roles Comparison
- This role differs from other entry-level marketing positions in its focus on customer enrollment and engagement within a sales environment
- TVM Group's small size and collaborative culture provide a unique opportunity for early-career professionals to gain valuable experience and make a significant impact on the business
- Career paths within the company may include advancement to Marketing Coordinator, Marketing Manager, or other leadership roles as the company continues to grow
ASSUMPTION: This entry-level role offers a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase customer enrollment for a new client
- Analyzing campaign performance data to identify trends, optimize strategies, and improve overall enrollment rates
- Collaborating with the sales team to create compelling presentations that drive sales on behalf of clients
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the role, which offers candidates the opportunity to work on a variety of projects and campaigns.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall mission and goals?
- What opportunities are there for professional development and growth within the company?
- How does the company foster a collaborative and inclusive work environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, values, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your passion for marketing, customer engagement, and relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
- Research the company and its clients to demonstrate your understanding of the business and its mission
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
