📌 Core Information
🔹 Job Title: Retail Marketing Specialist
🔹 Company: Shine Social Brand
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing in-store promotional campaigns and product demonstrations
- Representing client brands in retail environments with professionalism and energy
- Engaging with customers, answering questions, and communicating key product features
- Collaborating with team members to develop effective in-store messaging and promotions
- Tracking participation data, customer feedback, and product performance during activations
ASSUMPTION: This role is ideal for individuals who enjoy working in fast-paced retail environments and are looking to grow within marketing and promotions without focusing on digital channels.
📋 Key Responsibilities
✅ Plan and execute in-store promotional campaigns and product demonstrations
✅ Represent client brands in retail environments with professionalism and energy
✅ Engage with customers, answer questions, and communicate key product features
✅ Coordinate retail event logistics, including setup, inventory, and display organization
✅ Distribute promotional materials and samples as part of campaigns
✅ Track participation data, customer feedback, and product performance during activations
✅ Report campaign outcomes to the Account Management team
✅ Collaborate with team members to develop effective in-store messaging and promotions
ASSUMPTION: This role requires a high level of customer interaction and attention to detail to ensure successful in-store promotions and events.
🎯 Required Qualifications
Education: High school diploma or equivalent required; coursework in marketing, business, or communications a plus
Experience: Entry-level (0-2 years) experience in retail, marketing, or a related field
Required Skills:
- Strong communication and interpersonal skills
- Comfortable working in busy retail settings and standing for extended periods
- Detail-oriented with the ability to maintain organized displays and event areas
Preferred Skills:
- Previous experience in event planning or promotions
- Bilingual or multilingual skills (Spanish, French, etc.)
ASSUMPTION: While not explicitly stated, having experience in event planning or promotions may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $21.50 - $29.00 per hour, based on experience. (Assumed based on industry standards for entry-level marketing roles in Charlotte, NC)
Benefits:
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off and holidays.
- Professional development opportunities.
- Flexible work environment.
Working Hours: Full-time (40 hours per week), with potential for overtime during events and promotions. (Assumed based on typical full-time work arrangements)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Charlotte, NC. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees. (This size allows for a more personal work environment with opportunities for growth and collaboration.)
Founded: 2019. (A relatively young company with a modern approach to marketing and branding.)
Company Description:
- Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
- They offer comprehensive health, dental, and vision insurance, a retirement savings plan with company match, generous paid time off, professional development opportunities, and a flexible work environment.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on storytelling, creativity, and strategic thinking sets it apart in the PR and communications industry.
📊 Role Analysis
Career Level: Entry-level. (This role is ideal for recent graduates or individuals with limited professional experience.)
Reporting Structure: The Retail Marketing Specialist will report directly to the Account Management team. (This structure allows for close collaboration and guidance from senior team members.)
Work Arrangement: On-site, with potential for hybrid or remote work during events and promotions. (Assumed based on the nature of the role and industry standards.)
Growth Opportunities:
- Gain experience in event planning, promotions, and customer engagement.
- Develop skills in marketing, branding, and public relations.
- Potential for career advancement within the company as the brand grows.
ASSUMPTION: This role offers significant growth opportunities for individuals interested in pursuing careers in marketing, branding, or public relations.
🌍 Location & Work Environment
Office Type: On-site, with a flexible work environment. (Assumed based on the company's description of their work environment.)
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Charlotte, NC, offers a vibrant urban environment with a diverse population and a strong job market.
- The city is home to numerous Fortune 500 companies and has a thriving arts and culture scene.
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, with potential for overtime during events and promotions. (Assumed based on typical full-time work arrangements and the nature of the role.)
ASSUMPTION: The flexible work environment and potential for hybrid or remote work during events and promotions may appeal to candidates seeking a balance between on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Account Management team to discuss the role and company culture.
- Background check and reference checks for final candidates.
Key Assessment Areas:
- Communication and interpersonal skills.
- Customer engagement and product knowledge.
- Attention to detail and organizational skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for customer engagement and retail environments.
- Showcase any relevant experience in event planning, promotions, or marketing.
- Prepare examples of successful customer interactions or promotional campaigns you've worked on.
ATS Keywords: Retail Marketing, In-store Promotions, Customer Engagement, Event Planning, Product Demonstrations, Retail Environment, Marketing Specialist
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the client and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic Thinking
- Authenticity
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Comfortable working in fast-paced environments
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you passionate about storytelling and connecting with customers?
- Do you enjoy working collaboratively with a team to achieve common goals?
ASSUMPTION: Signal Tru Brand's focus on creativity, authenticity, and strategic thinking creates a unique work environment that may appeal to candidates with similar values and work styles.
⚠️ Potential Challenges
- Working in busy retail settings and standing for extended periods may be physically demanding.
- The role requires a high level of customer interaction, which may be challenging for individuals who are introverted or prefer less customer-facing roles.
- The flexible work environment may require candidates to be self-motivated and able to manage their time effectively.
- Working with multiple clients and brands may require strong organizational skills and the ability to multitask.
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Retail Marketing Specialist vs. Marketing Coordinator: The Retail Marketing Specialist role focuses more on in-store promotions and customer engagement, while the Marketing Coordinator role may involve a broader range of marketing activities, including digital marketing and campaign management.
- Industry-specific context: The retail marketing industry is highly competitive and fast-paced, with a strong focus on customer engagement and brand awareness.
- Career path comparison: This role may serve as a stepping stone to careers in marketing, branding, or public relations, with opportunities for growth and advancement within the company.
ASSUMPTION: Comparing this role to similar positions in the industry can help candidates better understand the unique aspects of the Retail Marketing Specialist role and how it may fit into their long-term career goals.
📝 Sample Projects
- Planning and executing a successful in-store promotional campaign for a new product launch.
- Developing and implementing a customer engagement strategy for an existing brand to increase sales and customer loyalty.
- Collaborating with the Account Management team to create effective in-store messaging and promotions for multiple clients.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a Retail Marketing Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing and branding strategy?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
- How does the company measure the success of in-store promotional campaigns and retail events?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of successful customer interactions or promotional campaigns you've worked on.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
