📌 Core Information
🔹 Job Title: Retail Marketing Specialist
🔹 Company: American Tire Distributors
🔹 Location: Huntersville, NC
🔹 Job Type: Full-Time
🔹 Category: Transportation, Logistics, Supply Chain and Storage
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Recommending marketing and media tactics for franchisees
- Managing dealer Ad Agreements and advertising budgets
- Serving as the primary resource for RAMs regarding marketing programs and strategies
- Collaborating with the Marketing team to purchase media and resolve terms and conditions
ASSUMPTION: This role requires a balance of strategic thinking, negotiation skills, and attention to detail to effectively manage marketing tactics and budgets for franchisees.
📋 Key Responsibilities
✅ Conduct first-tier negotiations with media outlets to secure optimal advertising placements
✅ Demonstrate the value of each media plan through reach, frequency, and gross impressions
✅ Perform regular audits of actual media performance vs. projected ratings
✅ Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies
✅ Ensure marketing investments in media tactics are trackable and optimized
✅ Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions
✅ Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market
✅ Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements
✅ Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget
✅ Collaborate with the Marketing team to purchase media, resolving terms and conditions
✅ Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to ensure marketing objectives are met.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 2 years of related experience preferred
Required Skills:
- Action Planning
- Contract Management
- Customer and Market Analysis
- Data Collection and Analysis
- Data Control
- Planning and Organizing
- Review and Reporting
- Verbal Communication
- Presentation skills
Preferred Skills:
- Tech savvy
- Business insight
- Collaborates
- Customer focus
- Decision quality
- Ensures accountability
- Manages complexity
- Nimble learning
- Plans and aligns
- Resourcefulness
ASSUMPTION: While a Bachelor’s degree is required, relevant work experience and a strong skill set are equally important for success in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Transportation, Logistics, Supply Chain and Storage industry in Huntersville, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on tires and wheels
- Tuition reimbursement
Working Hours: 40 hours per week, Monday through Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: American Tire Distributors operates in the Transportation, Logistics, Supply Chain and Storage industry, focusing on the distribution of tires, wheels, and shop supplies. The industry is competitive and dynamic, with a strong emphasis on efficient and reliable distribution networks.
Company Size: American Tire Distributors has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for career growth and development while maintaining a manageable work environment.
Founded: American Tire Distributors was founded in 1935 and has since grown to become the leading wholesale tire distributor in the U.S.
Company Description:
- American Tire Distributors is the leading wholesale tire distributor in the U.S., serving over 80,000 customers across the country
- The company offers a wide range of tire brands, wheels, and shop supplies, with a focus on providing exceptional customer service and support
- American Tire Distributors is committed to investing in its nationwide footprint and exclusive loyalty programs to support independent shops, auto dealers, and corporate retailers
Company Specialties:
- Tires
- Wheels
- Supplies
- and Distribution
Company Website: http://www.atd.com
ASSUMPTION: American Tire Distributors' focus on customer service and support, along with its extensive product offerings and nationwide distribution network, sets it apart in the competitive tire distribution industry.
📊 Role Analysis
Career Level: The Retail Marketing Specialist role is a mid-level position, offering opportunities for career growth and development within the Marketing department and the broader organization.
Reporting Structure: This role reports directly to the Marketing Manager and may have supervisory responsibilities for junior marketing team members or interns.
Work Arrangement: This is an on-site position, with the primary work location being the company's headquarters in Huntersville, NC. Occasional travel may be required to attend industry events, meet with clients, or visit other company locations.
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role within the Marketing department
- Expansion into other areas of the business, such as Sales, Product Management, or Operations
- Opportunities to work on special projects or initiatives that may involve cross-functional collaboration and exposure to senior leadership
ASSUMPTION: American Tire Distributors' commitment to employee development and growth, combined with its diverse range of business units and functions, provides ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: American Tire Distributors' headquarters is a modern, professional office environment with open-plan workspaces, meeting rooms, and breakout areas.
Office Location(s): 12200 Herbert Wayne Ct, Huntersville, NC 28078, US
Geographic Context:
- Huntersville is a suburban city located in the greater Charlotte metropolitan area
- The city offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options
- Huntersville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The standard work schedule for this role is Monday through Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines or manage unexpected workloads.
ASSUMPTION: The modern office environment, combined with the city's mix of urban and rural living, provides a pleasant and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Manager and a member of the Marketing team
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and media strategy development
- Budget management and allocation
- Negotiation and relationship-building skills
- Project management and cross-functional collaboration
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the tire industry and American Tire Distributors' business model in your application materials
- Prepare examples of successful marketing campaigns or projects you've worked on in the past, focusing on your role in their development and execution
- Research the company and the role thoroughly, and be prepared to discuss your fit with the organization's mission and values
ATS Keywords: Marketing strategy, media planning, budget management, negotiation, project management, customer focus, data analysis, presentation skills
ASSUMPTION: American Tire Distributors' hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: American Tire Distributors provides its employees with access to the latest tools and technologies to ensure they can perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus: Prioritizing customer needs and exceeding expectations
- Integrity: Acting with honesty and ethical behavior in all aspects of our business
- Teamwork: Collaborating and supporting one another to achieve common goals
- Accountability: Taking responsibility for our actions and delivering on our commitments
- Innovation: Embracing change and continuously improving our processes and products
Work Style:
- Fast-paced and dynamic work environment
- Strong emphasis on collaboration and cross-functional teamwork
- Opportunities for professional development and growth
- Performance-driven culture with a focus on results and continuous improvement
Self-Assessment Questions:
- How do you prioritize customer needs and exceed expectations in your marketing strategies?
- Can you provide an example of a time when you demonstrated strong negotiation skills to secure optimal advertising placements or favorable terms and conditions?
- How do you balance strategic thinking with attention to detail to effectively manage marketing tactics and budgets for franchisees?
ASSUMPTION: American Tire Distributors' values and work style emphasize a customer-focused, collaborative, and performance-driven culture, making it an ideal fit for candidates who thrive in dynamic and fast-paced environments.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management
- Navigating a dynamic and competitive industry, with a constant need to adapt to changing market conditions and customer needs
- Balancing the need for strategic, long-term marketing planning with the demands of day-to-day tactical execution and optimization
- Working with a diverse range of franchisees, each with unique marketing needs and objectives
ASSUMPTION: The Retail Marketing Specialist role presents a unique set of challenges, requiring a strong balance of strategic thinking, tactical execution, and adaptability to succeed in the dynamic and competitive tire distribution industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Retail Marketing Specialist is focused on supporting franchisees' local marketing strategies, rather than developing and executing corporate-wide marketing campaigns
- This role requires a strong understanding of the tire industry and the unique needs of independent tire dealers and auto service centers
- Career progression in this role may involve moving into a Senior Marketing Specialist or Marketing Manager position within the Marketing department, or exploring opportunities in other areas of the business, such as Sales or Product Management
ASSUMPTION: The Retail Marketing Specialist role offers a unique blend of strategic and tactical marketing experience, with a strong focus on supporting franchisees' local marketing efforts and driving business growth through effective marketing and media strategies.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote a new tire brand or product line to independent tire dealers and auto service centers
- Conducting a comprehensive audit of a franchisee's advertising budget and co-op accruals, and recommending optimization strategies to improve marketing effectiveness and efficiency
- Collaborating with the Marketing team to negotiate favorable terms and conditions with media outlets, ensuring optimal advertising placements and maximizing marketing investment returns
ASSUMPTION: The Retail Marketing Specialist role offers a diverse range of projects and initiatives, providing opportunities to develop and demonstrate a wide range of marketing skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to supporting franchisees' local marketing strategies, and how this role fits into that approach?
- How does the Marketing department collaborate with other departments, such as Sales and Product Management, to ensure marketing strategies align with business objectives and customer needs?
- What opportunities are there for professional development and growth within the Marketing department and the broader organization?
- How does the company measure the success of its marketing campaigns and initiatives, and how is this information used to inform future marketing strategies?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the tire industry and American Tire Distributors' business model
- Prepare examples of successful marketing campaigns or projects you've worked on in the past, focusing on your role in their development and execution
- Research the company and the role thoroughly, and be prepared to discuss your fit with the organization's mission and values
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
