📌 Core Information
🔹 Job Title: Retail Marketing Specialist
🔹 Company: Shine Social Brand
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing in-store promotional campaigns and product demonstrations
- Representing client brands in retail environments with professionalism and energy
- Engaging with customers, answering questions, and communicating key product features
- Collaborating with team members to develop effective in-store messaging and promotions
ASSUMPTION: This role is ideal for individuals who enjoy working in fast-paced retail environments and are looking to grow within marketing and promotions without focusing on digital channels.
📋 Key Responsibilities
✅ Plan and execute in-store promotional campaigns and product demonstrations
✅ Represent client brands in retail environments with professionalism and energy
✅ Engage with customers, answer questions, and communicate key product features
✅ Coordinate retail event logistics, including setup, inventory, and display organization
✅ Distribute promotional materials and samples as part of campaigns
✅ Track participation data, customer feedback, and product performance during activations
✅ Report campaign outcomes to the Account Management team
✅ Collaborate with team members to develop effective in-store messaging and promotions
ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to work in busy retail settings and stand for extended periods.
🎯 Required Qualifications
Education: High school diploma or equivalent required; coursework in marketing, business, or communications a plus
Experience: Entry-level (0-2 years) experience in retail or marketing preferred but not required
Required Skills:
- Strong communication and interpersonal skills
- Comfortable working in busy retail settings and standing for extended periods
- Detail-oriented with the ability to maintain organized displays and event areas
Preferred Skills:
- Experience in retail or marketing
- Bilingual or multilingual skills
ASSUMPTION: While a high school diploma or equivalent is required, candidates with relevant coursework or experience in marketing, business, or communications may be given preference.
💰 Compensation & Benefits
Salary Range: $21.50 - $29.00 per hour, based on experience. ASSUMPTION: This salary range is based on industry standards for entry-level marketing roles in the Charlotte, NC area.
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and holidays
- Professional development opportunities
- Flexible work environment
Working Hours: Full-time, 40 hours per week. ASSUMPTION: Working hours may vary based on retail event schedules and promotional campaigns.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees. ASSUMPTION: A mid-sized company like Shine Social Brand offers opportunities for growth and exposure to various aspects of the business.
Founded: 2019. ASSUMPTION: As a relatively new company, Shine Social Brand may have a more innovative and agile work environment.
Company Description:
- Shine Social Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company was founded with a vision to disrupt the status quo and redefine the art of storytelling in the ever-evolving world of PR and branding.
- Shine Social Brand is committed to helping brands find their voice and stand out in a crowded marketplace through authenticity, creativity, and strategic thinking.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Shine Social Brand's focus on storytelling, innovation, and strategic thinking may appeal to creative and forward-thinking individuals.
📊 Role Analysis
Career Level: Entry-level. ASSUMPTION: This role is ideal for recent graduates or individuals looking to start their career in marketing and promotions.
Reporting Structure: The Retail Marketing Specialist will report directly to the Account Management team.
Work Arrangement: On-site, with potential for flexible scheduling based on retail event schedules and promotional campaigns.
Growth Opportunities:
- Gain experience in retail marketing and promotions
- Develop strong communication and interpersonal skills
- Learn about various client brands and industries
- Potential for advancement within the marketing and promotions department
ASSUMPTION: As an entry-level role, the Retail Marketing Specialist position offers opportunities for growth and learning within the marketing and promotions field.
🌍 Location & Work Environment
Office Type: On-site, with retail event locations throughout the Charlotte, NC area.
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Charlotte, NC is the most populous city in the U.S. state of North Carolina
- The city is a major U.S. financial center and is considered the eastern gateway to the South
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with potential for flexible scheduling based on retail event schedules and promotional campaigns.
ASSUMPTION: Working in retail environments may require flexibility in scheduling and the ability to work evenings and weekends as needed.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Account Management team
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication and interpersonal skills
- Ability to work in busy retail settings
- Detail-oriented and organized
- Understanding of retail marketing and promotions
Application Tips:
- Highlight relevant experience in retail, marketing, or customer service
- Tailor your resume to emphasize strong communication and interpersonal skills
- Prepare examples of successful customer engagement or promotional campaigns
- Follow up with the Hiring Manager one week after submission to express your interest in the role
ATS Keywords: Retail Marketing, Promotional Campaigns, Customer Engagement, Product Demonstrations, Retail Events, Account Management, Brand Representation
ASSUMPTION: As a mid-sized company, Shine Social Brand may have a more streamlined and personal application process compared to larger organizations.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Customer Relationship Management (CRM) software
- Retail event planning and management tools
ASSUMPTION: The specific tools and technologies used may vary based on the client brands and retail events supported by the Retail Marketing Specialist.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic Thinking
Work Style:
- Collaborative
- Innovative
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you passionate about storytelling and helping brands connect with their audience?
- Can you maintain a high level of energy and professionalism while representing client brands in retail environments?
ASSUMPTION: Shine Social Brand's focus on creativity, innovation, and strategic thinking may appeal to individuals with a strong work ethic and a passion for storytelling.
⚠️ Potential Challenges
- Working in busy retail settings may require long hours on your feet and exposure to loud noises and crowds
- Retail events and promotional campaigns may require working evenings, weekends, or holidays
- The role may involve frequent travel to various retail locations within the Charlotte, NC area
- As an entry-level role, there may be limited opportunities for advancement in the short term
ASSUMPTION: While the Retail Marketing Specialist role offers opportunities for growth and learning, it also presents unique challenges that may not be suitable for all individuals.
📈 Similar Roles Comparison
- Retail Marketing Specialist vs. Brand Ambassador: Both roles involve representing client brands in retail environments, but the Retail Marketing Specialist focuses more on planning and executing promotional campaigns, while the Brand Ambassador focuses on customer engagement and product sampling.
- Retail Marketing Specialist vs. Marketing Coordinator: While both roles involve marketing and promotions, the Retail Marketing Specialist focuses on in-store activations and customer engagement, while the Marketing Coordinator may have a broader range of responsibilities, including digital marketing, event planning, and market research.
- Career Path: Retail Marketing Specialist → Marketing Coordinator → Marketing Manager → Director of Marketing
ASSUMPTION: The Retail Marketing Specialist role offers a unique blend of marketing and retail experience that can serve as a stepping stone to other marketing and promotions positions.
📝 Sample Projects
- Planning and executing a grand opening event for a new retail store
- Developing and implementing an in-store promotional campaign to increase sales of a specific product line
- Collaborating with the Account Management team to create targeted messaging and promotional materials for a client brand
ASSUMPTION: The specific projects and responsibilities of the Retail Marketing Specialist may vary based on the client brands and retail events supported by the team.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of working in retail environments, and how does the company support its employees in overcoming these challenges?
- How does the company measure the success of in-store promotional campaigns and retail events?
- What opportunities are available for professional development and growth within the marketing and promotions department?
- How does the company foster a creative and innovative work environment?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight strong communication and interpersonal skills, as well as any relevant experience in retail, marketing, or customer service
- Prepare examples of successful customer engagement or promotional campaigns to discuss during the interview process
- Follow up with the Hiring Manager one week after submission to express your interest in the role
- Prepare questions to ask the interviewer about the role, the company culture, and opportunities for growth and development
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
