📌 Core Information
🔹 Job Title: Retail Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Charlotte, NC, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting client campaigns through excellent customer interactions during events, retail promotions, and in-person activations
- Greeting and assisting customers, providing clear information about client products or services
- Supporting event setup, execution, and breakdown, ensuring event areas are organized and welcoming
- Distributing promotional materials or samples to customers during events
- Tracking and recording customer interactions and feedback for reporting purposes
ASSUMPTION: This role is ideal for individuals who enjoy working with people, problem-solving, and creating positive customer experiences. It requires strong communication and interpersonal skills, as well as the ability to work in fast-paced, in-person settings.
📋 Key Responsibilities
✅ Greet and assist customers during in-person promotions and events
✅ Answer customer questions and provide clear information about client products or services
✅ Support event setup, execution, and breakdown, ensuring event areas are organized and welcoming
✅ Distribute promotional materials or samples to customers during events
✅ Track and record customer interactions and feedback for reporting purposes
✅ Handle customer concerns promptly and professionally, escalating as needed
✅ Maintain a clean and organized event or booth space
✅ Assist the team with inventory management of promotional materials
ASSUMPTION: The role may involve working flexible hours, including occasional evenings and weekends for events.
🎯 Required Qualifications
Education: High school diploma or equivalent required; coursework in communications, business, or hospitality is a plus
Experience: Previous customer service, retail, or hospitality experience preferred but not required
Required Skills:
- Excellent communication and interpersonal skills
- Ability to work in fast-paced, in-person settings
- Positive attitude with a customer-first mindset
- Reliable and punctual with strong attention to detail
- Comfortable working flexible hours, including occasional evenings and weekends for events
Preferred Skills:
- Previous customer service, retail, or hospitality experience
ASSUMPTION: While previous experience is preferred, the company is willing to train the right candidate with the right attitude and skills.
💰 Compensation & Benefits
Salary Range: $18.00 - $29.00 per hour, based on experience. ASSUMPTION: This range is based on industry standards for entry-level customer service roles in the Charlotte, NC area.
Benefits:
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off and holidays.
- Professional development opportunities.
- Flexible work environment.
Working Hours: 40 hours per week, with flexible scheduling for events.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Alphabe Insight Inc operates in the Marketing industry, focusing on retail marketing and customer engagement.
Company Size: Alphabe Insight Inc has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: 2019. The company was founded by industry veterans with a passion for innovation and a knack for thinking outside the box.
Company Description:
- Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
- The company believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.
- They are committed to helping brands find their voice and stand out in a crowded marketplace.
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc is a growing company with a strong focus on innovation and creativity in the marketing industry.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for candidates looking to start their career in marketing or customer service.
Reporting Structure: The Retail Marketing Specialist will report directly to the Marketing Manager or a similar role.
Work Arrangement: This is an on-site role, requiring the specialist to be present at events and promotions. However, some flexibility may be available for certain tasks.
Growth Opportunities:
- Gaining valuable experience in customer service, event management, and marketing
- Potential advancement to roles such as Marketing Coordinator or Event Manager
- Opportunities to work with a diverse range of clients and industries
ASSUMPTION: This role offers a strong foundation for a career in marketing or customer service, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Alphabe Insight Inc has an office in Reno, Nevada, but this role is based in Charlotte, NC, with a focus on on-site work at events and promotions.
Office Location(s): The company's headquarters is in Reno, Nevada, but the Retail Marketing Specialist role will be based in Charlotte, NC.
Geographic Context:
- Charlotte, NC is the most populous city in North Carolina and the 17th most populous city in the United States.
- The city is known for its vibrant arts and culture scene, as well as its growing tech industry.
- Charlotte is home to several Fortune 500 companies, providing ample opportunities for career growth and networking.
Work Schedule: The work schedule for this role will be flexible, with a focus on being present at events and promotions as needed. Standard office hours may apply for administrative tasks.
ASSUMPTION: The flexible work schedule for this role allows for a good work-life balance, with the opportunity to work at various events and promotions throughout the city.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager or a panel of interviewers
- Background check and reference check for the final candidate
Key Assessment Areas:
- Communication and interpersonal skills
- Customer service experience and mindset
- Problem-solving abilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your customer service experience and relevant skills
- Prepare examples of times when you've gone above and beyond to assist a customer or resolve a problem
- Research the company and the role to demonstrate your understanding of the position and your enthusiasm for the opportunity
ATS Keywords: Customer Service, Event Management, Marketing, Promotional Activities, Customer Interaction, Retail, Branding, Public Relations
ASSUMPTION: The application process for this role will focus on assessing the candidate's communication skills, customer service experience, and cultural fit with the company.
🛠️ Tools & Technologies
- Customer relationship management (CRM) software
- Event management platforms
- Social media management tools
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and the event, but the candidate should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for storytelling and creativity
- Commitment to authenticity and strategic thinking
- Focus on results and client satisfaction
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you have a passion for storytelling and creativity?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a customer-first mindset and a commitment to results?
ASSUMPTION: Candidates who share the company's values and work style will be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Working flexible hours, including occasional evenings and weekends for events
- Managing customer concerns and complaints professionally
- Adapting to new clients, events, and promotional materials
- Balancing multiple tasks and priorities in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a customer-first mindset.
📈 Similar Roles Comparison
- This role is similar to an Event Coordinator or Brand Ambassador, but with a focus on retail marketing and customer engagement
- In the marketing industry, this role is entry-level and offers a strong foundation for a career in marketing or customer service
- Career paths from this role may include advancement to Marketing Coordinator, Event Manager, or similar positions
ASSUMPTION: This role offers a unique opportunity to gain experience in both customer service and marketing, with potential for growth and development within the company.
📝 Sample Projects
- Planning and executing a retail promotion event for a new product launch
- Managing customer interactions and feedback at a trade show or conference
- Assisting with the setup, execution, and breakdown of a client's booth at an event
ASSUMPTION: These sample projects demonstrate the hands-on, customer-focused nature of the role and the opportunity to work with a variety of clients and events.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the company's overall marketing strategy?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for employees in this role?
- What are the most important qualities the company looks for in a candidate for this role?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer service experience and relevant skills
- Prepare examples of times when you've gone above and beyond to assist a customer or resolve a problem
- Research the company and the role to demonstrate your understanding of the position and your enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
