📌 Core Information
🔹 Job Title: Retail Marketing Specialist
🔹 Company: Shine Social Brand
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing in-store promotional campaigns and product demonstrations
- Representing client brands in retail environments with professionalism and energy
- Engaging with customers, answering questions, and communicating key product features
- Collaborating with team members to develop effective in-store messaging and promotions
ASSUMPTION: This role is ideal for individuals who enjoy working in fast-paced retail environments and are looking to grow within marketing and promotions without focusing on digital channels.
📋 Key Responsibilities
✅ Plan and execute in-store promotional campaigns and product demonstrations
✅ Represent client brands in retail environments with professionalism and energy
✅ Engage with customers, answer questions, and communicate key product features
✅ Coordinate retail event logistics, including setup, inventory, and display organization
✅ Distribute promotional materials and samples as part of campaigns
✅ Track participation data, customer feedback, and product performance during activations
✅ Report campaign outcomes to the Account Management team
✅ Collaborate with team members to develop effective in-store messaging and promotions
ASSUMPTION: The role requires a high level of customer interaction and the ability to work well in a team environment.
🎯 Required Qualifications
Education: High school diploma or equivalent required; coursework in marketing, business, or communications a plus
Experience: None specified, but 0-2 years of experience in retail or marketing is preferred
Required Skills:
- Strong communication and interpersonal skills
- Comfortable working in busy retail settings and standing for extended periods
- Detail-oriented with the ability to maintain organized displays and event areas
Preferred Skills:
- Previous experience in retail marketing or promotions
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having some experience in retail or marketing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $21.50 - $29.00 per hour, based on experience. ASSUMPTION: This range is competitive for entry-level marketing roles in the Charlotte area.
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and holidays
- Professional development opportunities
- Flexible work environment
Working Hours: Full-time, typically 40 hours per week. ASSUMPTION: Hours may vary depending on event schedules and retail store hours.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees. ASSUMPTION: This size allows for a more personal work environment and opportunities for growth.
Founded: 2019. ASSUMPTION: As a relatively new company, Shine Social Brand may offer more opportunities for innovation and career advancement.
Company Description:
- Shine Social Brand is a PR branding company that specializes in making brands shine brighter
- The company is dedicated to storytelling, trendsetting, and dream weaving to make brands stand out
- Shine Social Brand offers a flexible work environment and professional development opportunities
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Shine Social Brand is focused on providing excellent customer service and creating memorable brand experiences.
📊 Role Analysis
Career Level: Entry-level. ASSUMPTION: This role is ideal for recent graduates or individuals looking to start their career in marketing or promotions.
Reporting Structure: This role reports directly to the Account Management team. ASSUMPTION: The Account Management team will provide guidance and support for campaign planning and execution.
Work Arrangement: On-site, full-time. ASSUMPTION: This role requires a physical presence in retail stores to engage with customers and represent client brands.
Growth Opportunities:
- Gaining experience in retail marketing and promotions
- Developing strong communication and interpersonal skills
- Potential opportunities to take on more responsibilities or move into other marketing roles
ASSUMPTION: Shine Social Brand offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a focus on retail environments. ASSUMPTION: The majority of this role will be spent in retail stores, representing client brands and engaging with customers.
Office Location(s): Charlotte, North Carolina. ASSUMPTION: Charlotte offers a vibrant retail scene and a diverse customer base.
Geographic Context:
- Charlotte is the most populous city in North Carolina and the 17th most populous city in the United States
- The city is known for its vibrant arts and culture scene, as well as its growing tech industry
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a flexible schedule to accommodate retail store hours. ASSUMPTION: The work schedule may vary depending on event schedules and retail store hours.
ASSUMPTION: The retail environment can be busy and fast-paced, requiring strong communication and interpersonal skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Account Management team
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication and interpersonal skills
- Customer engagement and product knowledge
- Attention to detail and organizational skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight any relevant experience in retail or marketing
- Tailor your resume and cover letter to emphasize your communication and interpersonal skills
- Prepare examples of how you have successfully engaged with customers or represented a brand in the past
- Research the company and the specific brands they represent to demonstrate your enthusiasm and knowledge
ATS Keywords: Retail marketing, promotional campaigns, product demonstrations, customer engagement, event coordination, retail environment, professionalism, energy, communication, interpersonal skills, detail-oriented, organized displays, campaign outcomes, team collaboration
ASSUMPTION: The interview process will focus on assessing your communication and interpersonal skills, as well as your ability to work well in a team environment and represent client brands effectively.
🛠️ Tools & Technologies
- Point-of-sale (POS) systems
- Retail event planning software (e.g., Eventbrite, Bizzabo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The tools and technologies required for this role are primarily focused on event planning and customer engagement, with a strong emphasis on communication and interpersonal skills.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Authenticity
- Strategic thinking
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on customer engagement and brand representation
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in fast-paced, busy environments?
- Are you comfortable engaging with customers and representing brands in a retail setting?
- Do you have strong communication and interpersonal skills?
- Are you detail-oriented and able to maintain organized displays and event areas?
ASSUMPTION: Shine Social Brand values individuals who are passionate, creative, and customer-focused, with strong communication and interpersonal skills.
⚠️ Potential Challenges
- Working in a fast-paced retail environment can be physically demanding and may require standing for extended periods
- The role may require working on weekends or evenings to accommodate retail store hours
- Engaging with customers can be challenging, as some may be uninterested or hostile to promotional activities
- The role may involve traveling to different retail locations within the Charlotte area
ASSUMPTION: These challenges can be mitigated by strong communication and interpersonal skills, as well as a willingness to adapt and work well in a team environment.
📈 Similar Roles Comparison
- This role is similar to a Retail Sales Associate, but with a focus on marketing and promotions rather than direct sales
- Unlike digital marketing roles, this position requires a physical presence in retail stores and a focus on in-store customer engagement
- Career progression in this role could lead to opportunities in marketing, promotions, or public relations
ASSUMPTION: This role offers a unique opportunity to gain experience in retail marketing and promotions without focusing on digital channels.
📝 Sample Projects
- Planning and executing a successful in-store promotional campaign for a new product launch
- Developing effective in-store messaging and promotions for an existing brand
- Coordinating a retail event, including setup, inventory, and display organization
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role support the overall marketing and branding efforts of the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your communication and interpersonal skills, as well as any relevant experience in retail or marketing
- Prepare examples of how you have successfully engaged with customers or represented a brand in the past
- Research the company and the specific brands they represent to demonstrate your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
