📌 Core Information
🔹 Job Title: Retail Marketing Specialist (Stockholm)
🔹 Company: Brooks Running
🔹 Location: Stockholm, Stockholm, Sweden
🔹 Job Type: On-site
🔹 Category: Retail, Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retail marketing plans for Brooks' retail partners
- Collaborating with various teams to maintain brand visibility and support sales efforts
- Planning and executing in-store activations and events
- Managing marketing budgets and project timelines
ASSUMPTION: This role requires a balance of creative thinking, strategic planning, and strong communication skills to effectively collaborate with various teams and retail partners.
📋 Key Responsibilities
✅ Plan, present, and activate retail marketing plans for retailer segments based on seasonal demand and sales plans
✅ Develop and execute retail marketing activities for key retailers and standard POS programs
✅ Partner with sales and marketing teams to develop retail marketing plans for POS and seasonal launch plans
✅ Ensure consistent and continuous visibility of the Brooks brand and products at POS and provide marketing support to sales and tech reps
✅ Execute project requests for in-store and digital retail and collaborate with EMEA Retail Marketing teammates on large-scale projects
✅ Plan and execute shop-in-shop concepts, designated in-store campaigns, or brand floorspace or events for key retailers
✅ Liaise with the EMEA Marketing team to ensure deadlines and deliverables are met on time
✅ Travel with sales to account meetings and trade fairs/shows for retail marketing presentations and other commitments
✅ Plan and monitor respective account marketing budgets under the direction of the Territory Director
✅ Keep up-to-date on new POS tools, particularly digital retail tools, and identify potential opportunities to innovate or improve existing processes
✅ Collaborate closely with other EMEA marketing departments to ensure consistent and continuous brand messaging
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and strong communication skills to effectively manage retail marketing efforts and collaborate with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree (preferably in business/marketing) or apprenticeship in trade
Experience: 3+ years of relevant sales and/or marketing experience (brand, footwear, retail & lifestyle experience)
Required Skills:
- Excellent verbal and written communication skills in Swedish (Norwegian/Danish is a plus) and business English
- Good understanding of brand building and integrated marketing approach
- Proven experience in co-operation with sales and retail marketing
- Readiness to travel and attend meetings and offerings with customers as well as events
- Ability to generate new ideas and creative solutions
- Drive & energetic, trend-conscious; sport-savvy
- Flexibility to work on own initiative or within team and cross-functional framework
- Excellent organizational and management skills
- Ability to multi-task and to get the job done when needed (hands on mentality)
- Good knowledge of following software: Word, Excel, Outlook, PowerPoint, (Graphic program a plus)
- Strong passion for the running enthusiast and practicing an active lifestyle
- Car driver’s license
- Embraces and lives the Brooks values!
Preferred Skills:
- Graphic design skills
- Experience with retail marketing software or tools
ASSUMPTION: Candidates should have a strong background in retail marketing, sales, or a related field, with a proven track record of driving brand visibility and sales through effective marketing strategies.
💰 Compensation & Benefits
Salary Range: SEK 350,000 - 450,000 per year (AI-estimated, based on industry standards for a mid-level marketing role in Stockholm)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Brooks products
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet project deadlines or attend events
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Stockholm. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on running shoes, apparel, and accessories
Company Size: 1,001-5,000 employees (mid-sized company, offering opportunities for growth and collaboration)
Founded: 1914 (over a century of experience in the running industry)
Company Description:
- Brooks is committed to creating high-quality running gear and experiences that inspire and enable runners of all levels
- The company's brand values – Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving – guide its culture and business decisions
- Brooks is dedicated to making the run inclusive and accessible for all, with a strategic approach to reducing barriers to participation in the sport
Company Specialties:
- Running shoes
- Running apparel
- Bras
- Apparel
- Retail
- Outdoor industry
- Sporting goods
- Innovation
- Technology
- Digital
Company Website: http://www.brooksrunning.com
ASSUMPTION: Brooks Running is a well-established company with a strong focus on innovation, quality, and customer experience in the running industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Territory Director and works closely with the Sales and Marketing teams
Work Arrangement: On-site, with flexibility to work remotely as needed for specific projects or events
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on large-scale projects and collaborate with cross-functional teams
- Chance to gain experience in retail marketing, brand building, and event planning
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, offering a high quality of life, vibrant culture, and diverse neighborhoods
- The city is known for its beautiful architecture, parks, and waterways, providing ample opportunities for outdoor activities and recreation
- Stockholm has a thriving running community, with numerous events, clubs, and scenic routes for runners of all levels
Work Schedule: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet project deadlines or attend events
ASSUMPTION: The work environment at Brooks Running is collaborative, dynamic, and focused on employee well-being and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Territory Director
- Background check and offer extension
Key Assessment Areas:
- Communication skills and language proficiency in Swedish and English
- Marketing and brand-building expertise
- Project management and organizational skills
- Cultural fit and alignment with Brooks' brand values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, sales, and retail experience, as well as any specific achievements or projects that demonstrate your skills
- Prepare examples of successful retail marketing campaigns or projects you've worked on, and be ready to discuss your approach to planning, execution, and measurement
- Demonstrate your passion for the running community and active lifestyle
ATS Keywords: Retail marketing, sales collaboration, brand building, communication skills, project management, organizational skills, creative solutions, digital retail tools, team collaboration, budget management, event planning, trend awareness, active lifestyle, flexibility, hands-on mentality, software proficiency
ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, marketing expertise, and cultural fit with Brooks Running.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Graphic design software (optional, but preferred)
- Retail marketing software or tools (if applicable)
ASSUMPTION: The required tools and technologies for this role are standard office software and graphic design software, with the potential for additional retail marketing tools depending on the candidate's experience and the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Runner First
- Word is Bond
- Champion Heart
- There is no “I” in Run
- Keep Moving
Work Style:
- Collaborative and team-oriented
- Dynamic and adaptable
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you embody the Brooks brand values in your daily work and personal life?
- Describe a time when you had to adapt to a significant change or challenge in a retail marketing project. How did you approach this situation, and what was the outcome?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Brooks Running values candidates who align with their brand values and are able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple retail marketing projects simultaneously, requiring strong organizational and time management skills
- Balancing the needs and priorities of various retail partners and internal stakeholders
- Keeping up-to-date with industry trends and new retail marketing tools and technologies
- Working in a fast-paced, sometimes high-pressure environment
ASSUMPTION: This role presents unique challenges that require strong organizational, communication, and project management skills, as well as the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Retail Marketing Manager - Responsible for developing and executing retail marketing strategies for a broader range of products or brands
- Brand Marketing Specialist - Focuses on building and maintaining brand awareness and equity, rather than specific retail marketing efforts
- Event Marketing Specialist - Specializes in planning and executing events, rather than retail marketing campaigns
ASSUMPTION: This role is similar to other retail marketing positions, but with a focus on retail marketing planning, execution, and collaboration with sales and retail partners.
📝 Sample Projects
- Developing and executing a seasonal marketing campaign for a key retail partner, including in-store activations, digital marketing, and event planning
- Collaborating with the EMEA Retail Marketing team to create and implement a large-scale retail marketing project, such as a shop-in-shop concept or brand floor space
- Analyzing sales data and consumer insights to inform retail marketing strategies and improve sell-through for specific products or categories
ASSUMPTION: These sample projects demonstrate the range of retail marketing responsibilities and collaborative opportunities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical retail marketing calendar for Brooks, and how this role contributes to its development and execution?
- How does Brooks support the growth and development of its marketing team members, and what opportunities exist for professional advancement in this role?
- Can you provide an example of a successful retail marketing campaign at Brooks, and what made it particularly effective?
- How does Brooks measure the success of its retail marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the dynamic like between the Retail Marketing team and other marketing departments, such as Online/Social, PR, and Event Marketing? How do these teams collaborate to ensure consistent brand messaging?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, sales, and retail experience, as well as any specific achievements or projects that demonstrate your skills
- Prepare examples of successful retail marketing campaigns or projects you've worked on, and be ready to discuss your approach to planning, execution, and measurement
- Demonstrate your passion for the running community and active lifestyle
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
