📌 Core Information
🔹 Job Title: Retail Media Marketing Specialist
🔹 Company: Cargill
🔹 Location: Wayzata, Minnesota
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting shopper marketing campaigns across key retail partners
- Collaborating with internal and external teams for brand consistency
- Managing digital shelf content and retailer media network requirements
- Developing creative assets tailored for retail environments
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple deadlines. Familiarity with retail media networks and content management tools is preferred.
📋 Key Responsibilities
✅ Supporting the planning and execution of shopper marketing campaigns across retail media networks
✅ Assisting in optimizing and managing product content on retailer websites
✅ Managing brand portfolio content within Salsify and other relevant platforms
✅ Collaborating with brand teams to ensure marketing initiatives reflect the voice of the customer
✅ Staying up-to-date on retailer-specific media requirements and best practices
✅ Collaborating on the development of shopper marketing creative assets
✅ Other duties as assigned
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: Minimum requirement of 2 years of relevant work experience
Required Skills:
- Strong organizational skills and attention to detail
- Excellent communication and collaboration skills
- Passion for the shopper journey and a customer-first mindset
Preferred Skills:
- Familiarity with retail media networks (Walmart Connect, Roundel, Kroger Precision Marketing, etc.)
- Experience working with platforms like Salsify, Syndigo, or other product content management tools
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic knowledge of marketing principles are likely required for this role.
💰 Compensation & Benefits
Salary Range: $90,000 to $110,000 annually (based on provided information)
Benefits:
- Medical
- Health and Wellness
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as location, certifications, and level of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cargill operates in the food and beverage manufacturing industry, focusing on food ingredients, agricultural risk management, and commodity trading and processing.
Company Size: Cargill is a large company with over 158,000 employees worldwide, providing a diverse and extensive work environment.
Founded: Cargill was founded in 1865 and has since grown into a global leader in its industry.
Company Description:
- Cargill is committed to nourishing the world in a safe, responsible, and sustainable way.
- The company sits at the heart of the supply chain, partnering with producers and customers to source, make, and deliver products vital for living.
- Cargill puts people first and does the right thing today and for generations to come.
Company Specialties:
- Food ingredients
- Agricultural risk management
- Commodity trading and processing
Company Website: www.cargill.com
ASSUMPTION: Cargill's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring relevant experience and a bachelor's degree.
Reporting Structure: The Retail Media Marketing Specialist reports to the Shopper Marketing Associate Manager and works closely with internal brand teams and external agency partners.
Work Arrangement: This is an on-site position, requiring the candidate to work from Cargill's office in Wayzata, Minnesota.
Growth Opportunities:
- Progression to a Shopper Marketing Manager or similar role within the marketing department.
- Expanding responsibilities within the retail media marketing space or exploring other areas of marketing within Cargill.
- Potential international assignments or relocation opportunities, given Cargill's global presence.
ASSUMPTION: This role offers opportunities for career growth within Cargill's marketing department and potentially across other departments or global locations.
🌍 Location & Work Environment
Office Type: Cargill's Wayzata office is a corporate headquarters with a professional work environment.
Office Location(s): 15407 McGinty Rd W, Wayzata, MN 55391, US
Geographic Context:
- Wayzata is a suburb of Minneapolis, Minnesota, offering a mix of urban and suburban living.
- The area provides easy access to outdoor recreation, cultural attractions, and a vibrant food scene.
- Minnesota experiences cold winters and warm summers, with significant snowfall during the winter months.
Work Schedule: The standard workweek is Monday through Friday, with core hours from 8:00 AM to 5:00 PM, totaling 40 hours per week.
ASSUMPTION: The work environment at Cargill's Wayzata office is likely professional and collaborative, with a focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and collaboration skills
- Knowledge of retail media networks and digital shelf management
- Cultural fit and alignment with Cargill's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of retail media networks and digital shelf management in your application materials.
- Prepare examples of your ability to manage multiple projects and meet deadlines.
- Showcase your passion for the shopper journey and customer-first mindset.
ATS Keywords: Retail Media Marketing, Shopper Marketing, Digital Shelf Management, Retail Media Networks, Walmart Connect, Roundel, Kroger Precision Marketing, Salsify, Syndigo, Content Management, Cross-Functional Collaboration, Creative Development
ASSUMPTION: Cargill uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salsify or other product content management tools
- Retail media network platforms (Walmart Connect, Roundel, Kroger Precision Marketing, etc.)
ASSUMPTION: Proficiency in Microsoft Office Suite and basic knowledge of marketing principles are likely required for this role. Familiarity with specific retail media network platforms and content management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Do the right thing
- Reach higher
Work Style:
- Collaborative and team-oriented
- Focused on delivering results and meeting deadlines
- Adaptable and open to learning new tools and platforms
Self-Assessment Questions:
- How do you prioritize and manage multiple projects with competing deadlines?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and ensure attention to detail in your work?
ASSUMPTION: Cargill values candidates who demonstrate strong organizational skills, attention to detail, and the ability to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-evolving retail media landscape
- Adapting to changes in retailer media network requirements and best practices
- Working with external agency partners and internal brand teams to ensure brand consistency
ASSUMPTION: This role may present challenges in managing multiple projects and staying up-to-date with the dynamic retail media landscape. Strong organizational skills and adaptability are crucial for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Retail Media Coordinator or Specialist within a retail media agency or a retail media network.
- However, this role is unique in that it focuses on shopper marketing campaigns and digital shelf management for Cargill's consumer brands within the retail environment.
- Career progression in this role could lead to a Shopper Marketing Manager or similar position within Cargill's marketing department.
ASSUMPTION: While this role shares similarities with retail media coordinator or specialist positions, its focus on shopper marketing campaigns and digital shelf management for Cargill's consumer brands sets it apart.
📝 Sample Projects
- Managing a digital shelf optimization project for a major retailer, resulting in a 15% increase in sales for a specific product line
- Collaborating with an external agency to develop and execute a shopper marketing campaign for a new product launch, exceeding sales targets by 20%
- Optimizing content within Salsify for a portfolio of brands, leading to improved product discoverability and increased sales
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Retail Media Marketing Specialist role at Cargill.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with internal brand teams and external agency partners to ensure brand consistency?
- What are the most challenging aspects of this role, and how can I prepare to succeed in them?
- How does Cargill support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including your understanding of retail media networks and digital shelf management
- Prepare examples of your ability to manage multiple projects and meet deadlines
- Showcase your passion for the shopper journey and customer-first mindset in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
