Retail Sales & Marketing Manager @ Half Magic Beauty

📌 Core Information

🔹 Job Title: Retail Sales & Marketing Manager @ Half Magic Beauty

🔹 Company: A24

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site

🔹 Category: Retail, Sales, Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving retail sales and marketing activities for HALF MAGIC, a new makeup brand by Donni Davy (Emmy-winning head makeup artist on Euphoria) and A24.
• Collaborating with the VP of Global Sales to create and execute trade marketing plans tailored to specific retailers' needs.
• Managing retailer partnerships and acting as the day-to-day retail marketing lead for key stakeholders.
• Analyzing sales performance and making data-driven recommendations to drive business growth.

ASSUMPTION: This role requires a strong understanding of the retail and beauty industries, with a focus on key omni-channel retail businesses such as SEPHORA and ULTA.

📋 Key Responsibilities

✅ Track monthly retail sales and provide performance analysis and growth recommendations.

✅ Monitor incoming POS and weekly sell-in to identify opportunities to hit monthly sales goals.

✅ Foster strong retailer partnerships and act as the day-to-day retail marketing lead for key stakeholders.

✅ Develop custom trade marketing plans for key moment activations, focusing on acquiring new consumers and applying data-driven analysis to recommend future programs.

✅ Plan customer recruitment sampling programs with retailers quarterly, working closely with cross-functional teams to ensure timely shipments and make data-driven recommendations based on past sampling programs.

✅ Evaluate sales for shade productivity and make recommendations on assortment and discontinuations.

✅ Support the VP of Sales in tracking OOS skus and identifying retail sales impact.

✅ Create and implement marketing planning tools, including a retail marketing calendar, retailer-facing marketing materials, and strategic business calendars.

✅ Support the Social team in executing brand-led retailer social strategy to increase retailer share of voice within HALF MAGIC-owned brand channels.

✅ Drive loyalty for the brand within the retailer scope, including CRM points offers, loyalty programs, and identifying strategic audience segments for targeting.

✅ Responsible for the briefing and project management of all retail visual merchandising, VM updates, and secondary placements in-store, working closely with internal and external partners to meet respective deadlines.

✅ Monthly audit of retailer.com pages, optimizing SEO keywords to ensure copy has the highest conversion assets and search terms, and tracking competition closely for competitive intelligence on launches, pricing, promotions, and other aspects.

✅ Lead seasonal retailer presentation planning, working with internal departments on meeting materials, timelines, presentation items, and meeting agenda/flow.

✅ Support the annual educational plan with creative development of education videos and modules, working with internal creative and/or founder.

✅ Conduct competitive analysis of other brands' education in-store and online for best practices.

✅ Work closely on corporate store events/education (personal appearance and masterclass) to ensure all activations are executed successfully within brand and retailer guidelines.

ASSUMPTION: This role requires strong analytical skills, the ability to decipher large amounts of data into cohesive action plans, and the ability to thrive in a fast-paced, start-up environment with competing priorities.

🎯 Required Qualifications

Education: Four-year college degree or equivalent

Experience: Must have 5+ years of related Marketing or Trade Marketing or Key Account Management experience working with SEPHORA, on the brand side or retailer side

Required Skills:

• Strong analytic and quantitative skills
• Branding/social media/beauty/fashion experience (a plus)
• Self-starter with the ability to work on multiple projects and deadlines with diligent follow-up
• Ability to thrive within a fast-paced, start-up environment and balance competing priorities
• Strong presentation skills, comfortable presenting in small to large business settings
• Experience with digital media and driving commercial outcomes with social media tools (a plus)
• Strong relationship management and interpersonal skills. Ability to influence others
• Excellent written and oral communications skills
• Ability to travel as needed (~20%)

Preferred Skills:

• Experience with CRM, social media, and 360 planning

ASSUMPTION: Candidates with experience in the beauty industry and a strong understanding of the retail and marketing landscape will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 annually

Benefits:

• Annual Performance Bonus
• Competitive Healthcare

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Los Angeles area. The actual starting salary within the range will depend on various considerations, including work experience, skills, specializations, and training.

📌 Applicant Insights

🔍 Company Context

Industry: Performing Arts

Company Size: 51-200 employees

Founded: The Cherry Lane Theatre was founded in 1924 and is one of the oldest off-Broadway theaters in New York City.

Company Description:

• Cherry Lane provides a nurturing community for playwrights and theater artists, both seasoned and emerging, to work together in revealing the social consciousness of a changed world.

Company Specialties:

• Playwriting
• Theater Arts
• Social Consciousness

Company Website: http://www.cherrylanetheatre.com

ASSUMPTION: While the provided company information is for the Cherry Lane Theatre, the role is with A24, a global entertainment company behind the Emmy-winning series Euphoria, Golden Globe-winning series Beef, Ramy, and award-winning films such as Everything Everywhere All at Once, The Whale, Minari, Moonlight, Lady Bird, Midsommar, and Brutalist.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the VP of Global Sales and works closely with cross-functional teams, including Marketing, Creative, and Demand Planning/Ops.

Work Arrangement: On-site, with approximately 20% travel required.

Growth Opportunities:

• Potential career growth within the company's global sales and marketing teams.
• Opportunities to work on high-profile projects and collaborate with industry professionals.
• Possibility to gain experience in a fast-paced, start-up environment and contribute to the growth of a new makeup brand.

ASSUMPTION: This role offers growth opportunities within the company and the chance to work on innovative projects in the beauty and retail industries.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork.

Office Location(s): Los Angeles, California, United States

Geographic Context:

• The role is based in Los Angeles, a major city with a vibrant arts and entertainment scene.
• Los Angeles offers a diverse range of cultural experiences, including theater, music, and visual arts.
• The city is also home to a thriving beauty and fashion industry, providing ample opportunities for networking and professional growth.

Work Schedule: Full-time, with approximately 20% travel required.

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and innovation. The role may require occasional travel to support retailer partnerships and events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Retail and marketing experience
• Analytical and quantitative skills
• Presentation and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant retail and marketing experience, with a focus on key omni-channel retail businesses such as SEPHORA and ULTA.
• Demonstrate strong analytical and quantitative skills through examples of data-driven decision-making in previous roles.
• Prepare a compelling presentation showcasing your understanding of the retail and marketing landscape, as well as your ideas for driving business growth at HALF MAGIC.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.

ATS Keywords: Retail Sales, Marketing, Trade Marketing, Key Account Management, SEPHORA, ULTA, Data Analysis, Presentation Skills, Relationship Management, Communication Skills, Project Management, Customer Recruitment, Competitive Analysis, Visual Merchandising, Sampling Programs, Loyalty Programs, Digital Media

ASSUMPTION: The application process may vary depending on the company's specific hiring practices and the current volume of applicants. It is essential to follow the application instructions closely and tailor your materials to the specific role and company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and the candidate's role within the organization.

👔 Cultural Fit Considerations

Company Values:

• Creativity and self-expression
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical

Self-Assessment Questions:

• How do you embody the company's values of creativity, collaboration, and innovation in your daily work?
• How do you approach data-driven decision-making, and can you provide an example from a previous role?
• How do you balance competing priorities and manage multiple projects in a fast-paced environment?

ASSUMPTION: Candidates who align with the company's values and work style will be well-suited for this role and contribute to a positive and productive work environment.

⚠️ Potential Challenges

• Working in a fast-paced, start-up environment with competing priorities and tight deadlines.
• Managing relationships with key retailers and stakeholders, requiring strong communication and interpersonal skills.
• Analyzing large amounts of data and making data-driven recommendations to drive business growth.
• Occasional travel to support retailer partnerships and events.

ASSUMPTION: These challenges can be overcome with strong analytical skills, excellent communication skills, and the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving retail sales and marketing activities for a new makeup brand, HALF MAGIC, created by Donni Davy and A24.
• While there may be similar roles in retail and marketing within the beauty industry, this role offers the opportunity to work on a groundbreaking new brand and contribute to its growth and success.
• Career paths in this role may include growth opportunities within the company's global sales and marketing teams, as well as the potential to work on high-profile projects and collaborate with industry professionals.

ASSUMPTION: This role offers unique opportunities for growth and innovation within the beauty and retail industries, with a focus on driving business growth for a new makeup brand.

📝 Sample Projects

• Developing a custom trade marketing plan for a key retailer launch, including in-store visuals, event planning, and customer recruitment sampling programs.
• Analyzing sales performance and making data-driven recommendations to optimize assortment and discontinuations for a specific retailer.
• Conducting a competitive analysis of other brands' education in-store and online, and developing strategic recommendations to improve HALF MAGIC's educational offerings.

ASSUMPTION: These sample projects demonstrate the data-driven, analytical, and collaborative nature of the role, as well as the opportunity to work on innovative projects in the beauty and retail industries.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategy for growing HALF MAGIC, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the retail and marketing teams, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees, particularly in a fast-paced, start-up environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a culture of innovation and continuous learning, and what opportunities are there for employees to contribute to this culture?

ASSUMPTION: These questions demonstrate a strong understanding of the role and the company's goals, as well as a proactive approach to driving business growth and contributing to a positive work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role, with a focus on retail and marketing experience, analytical and quantitative skills, and presentation and communication skills.
• Prepare a compelling presentation showcasing your understanding of the retail and marketing landscape, as well as your ideas for driving business growth at HALF MAGIC.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.