📌 Core Information
🔹 Job Title: Retail Territory Brand Manager
🔹 Company: amika
🔹 Location: Remote (Orlando, Florida, US)
🔹 Job Type: Full-Time
🔹 Category: Cosmetics
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Driving sales and training within a designated territory
- Collaborating with regional brand managers and store teams
- Hosting in-store events and providing product education
- Managing independent contractors and store merchandising
ASSUMPTION: This role requires a high level of self-motivation, organization, and strong communication skills to succeed in a remote, territory-based position.
📋 Key Responsibilities
✅ Work collaboratively with Regional Brand Manager to execute and exceed annual sales goals
✅ Responsible for crafting quarterly call cycle calendar keeping in mind key selling days, liabilities, and retailer promotions
✅ Host weekly store-generated events according to corporate guidelines
✅ Partner with Regional Brand Manager to build positive relationships in-store with key stakeholders
✅ Pivot and be flexible as to the business and territory needs
✅ Comfortable in demonstrating styling of hair and have a proficient understanding of hair care
✅ Side-by-side selling with in-store teams to achieve weekly store sales goals
✅ Capable of training independent contractors and retail store employees on amika products and selling techniques
✅ Ensure in-store visuals and merchandising standards are met and timely Educate stores with consistent brand message
✅ Manage allocated T&E budget
✅ Manage hiring, scheduling, budget, and payroll submission for independent contractors
✅ Work directly with stores and Regional Brand Manager to monitor stock levels
✅ Submit weekly recap reports for assigned territory
ASSUMPTION: This role involves frequent travel and requires a high level of adaptability to different store environments and teams.
🎯 Required Qualifications
Education: High school diploma or equivalent required
Experience: 2-5 years of relevant experience in retail, sales, or a related field
Required Skills:
- Solid organizational skills
- Strong verbal and written communication
- Basic computer navigation
Preferred Skills:
- Ability to understand and speak Spanish
- Background in technology
- Employee onboarding experience
ASSUMPTION: While a bachelor's degree is not explicitly required, it may be beneficial for candidates to have a college degree in a related field, such as marketing, business, or communications.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 + bonus
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO policy
- Employee discounts on amika products
Working Hours: Full-time, with a flexible schedule that may include evenings and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cosmetics, specifically hair care and styling products
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and career development
Founded: 2009, with a history of innovation and growth in the hair care industry
Company Description:
- amika is a Brooklyn-born, salon-raised haircare brand focused on clinical results and sustainability
- The company is known for its intoxicating scent and superfruit soul, sea buckthorn, which nourishes skin, scalp, and strands
- amika is a certified B-Corp committed to reducing its greenhouse gas emissions, waste, and energy to reach Net Zero by 2030
Company Specialties:
- Hair care products
- Hair styling tools
- Hair styling products
Company Website: http://www.loveamika.com
ASSUMPTION: amika's commitment to sustainability and social responsibility may appeal to candidates who prioritize these values in their workplace.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Regional Brand Manager and works closely with store teams and independent contractors
Work Arrangement: Remote, with frequent travel to stores within the designated territory
Growth Opportunities:
- Advancement to a Regional Brand Manager role
- Expansion of territory or additional territories
- Career development within the company's marketing, sales, or operations departments
ASSUMPTION: Successful candidates in this role will have strong leadership skills and the ability to build and maintain positive relationships with store teams and independent contractors.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to the company's headquarters in Brooklyn, NY
Office Location(s): 300 Meserole Street, Brooklyn, NY 11206, US
Geographic Context:
- Orlando, Florida, is the primary location for this role, with a territory covering Florida, Georgia, Alabama, Mississippi, and Louisiana
- The Southeast region offers a diverse range of cultural experiences and a generally warm climate
- The remote work arrangement allows for flexibility in living arrangements and a better work-life balance
Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends
ASSUMPTION: Candidates should be comfortable with frequent travel and have a reliable vehicle for commuting between stores.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- Final in-person or video interview with the Regional Brand Manager
Key Assessment Areas:
- Sales and customer service skills
- Communication and presentation skills
- Problem-solving and adaptability
- Leadership and team-building skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the hair care industry and amika's products and brand
- Prepare examples of your sales and customer service experiences, as well as any relevant leadership or management experiences
ATS Keywords: Retail sales, territory management, brand ambassador, customer service, hair care, product education, event planning, independent contractor management
ASSUMPTION: amika's hiring process may take several weeks, depending on the number of applicants and the company's interview schedule.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Salesforce or similar sales tracking tools
- Video conferencing tools (Zoom, Google Meet)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as amika may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Fearless and innovative
- Inclusive and supportive
- Sustainable and socially responsible
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing your own schedule?
- Do you have strong leadership skills and the ability to build and maintain positive relationships with diverse teams?
ASSUMPTION: Successful candidates will be comfortable working in a remote, territory-based role and have strong leadership and communication skills.
⚠️ Potential Challenges
- Frequent travel and time management may be challenging
- Building and maintaining positive relationships with store teams and independent contractors may require strong communication and leadership skills
- Managing a territory with a diverse range of store environments and teams may present unique challenges
- The remote work arrangement may require additional self-motivation and discipline
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Retail Territory Manager or Brand Ambassador position in the cosmetics or hair care industry
- amika's focus on sustainability and social responsibility sets it apart from other companies in the industry
- Career paths for this role may include advancement to regional or national brand manager positions or transitioning to corporate marketing, sales, or operations roles
ASSUMPTION: Candidates should research similar roles and companies to better understand the industry and their own career goals.
📝 Sample Projects
- Developing and executing a quarterly call cycle calendar for a territory
- Planning and hosting a successful in-store event or product launch
- Managing a team of independent contractors and achieving sales goals
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and provide specific examples of their achievements in these areas.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does amika support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does amika measure the success of its territory brand managers, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://ats.rippling.com/amika-careers/jobs/c61f366d-deb9-48a9-a674-aa4f27ac43c6
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your sales and customer service experiences, as well as any relevant leadership or management experiences
- Research amika's products, brand, and company culture to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
