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Retention Content Specialist

Indian River State College
Full-time
On-site
Fort Pierce, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Retention Content Specialist

πŸ”Ή Company: Indian River State College

πŸ”Ή Location: Fort Pierce, FL

πŸ”Ή Job Type: Part-Time

πŸ”Ή Category: Education

πŸ”Ή Date Posted: 2025-06-25

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging, student-focused content to promote a sense of belonging and connection
  • Collaborating with multiple departments to support retention initiatives and campaigns
  • Managing content calendars, capturing real-time media, and monitoring engagement across platforms
  • Tracking performance metrics and contributing to retention-focused communication strategies

ASSUMPTION: This role requires a strong understanding of current social trends, student culture, and a passion for student success. The ideal candidate will have experience in graphic design and social media management.

πŸ“‹ Key Responsibilities

βœ… Create engaging, student-centered content on belonging, connection, and academic support

βœ… Collaborate with the Chief Retention Officer, Marketing team, and Student Success to promote services and key messages

βœ… Support persistence campaigns like registration reminders, tutoring promotions, and peer storytelling

βœ… Manage organic content calendars and capture real-time content at campus events

βœ… Monitor and respond to messages and engagement across platforms

βœ… Assist in managing takeovers and student-created content

βœ… Track engagement and content performance using platform insights and reports

βœ… Support content strategy tied to retention milestones and communications plans

βœ… Highlight success stories, services, and academic support programs through reels, graphics, and copy

βœ… Attend campus events to film, photograph, or interview students and staff

βœ… Support peer-focused campaigns or series developed by the Retention and Marketing teams

βœ… Assist with feedback collection and engagement reporting

βœ… Contribute creative ideas that align with Indian River State College’s tone and visual identity

βœ… Complete all other duties and responsibilities as assigned

ASSUMPTION: This role requires a high level of creativity, strong interpersonal and written communication skills, and the ability to work independently while coordinating with multiple departments.

🎯 Required Qualifications

Education: High School Diploma or equivalent, some college preferred

Experience: Minimum one (1) year of graphic design experience and three (3) years with social media

Required Skills:

  • Demonstrated knowledge of current social trends, student culture, and a passion for student success
  • Experience creating and managing content on platforms such as Instagram, Facebook, LinkedIn, and others
  • Ability to develop and execute creative social media strategies aligned with student engagement and retention goals
  • Familiarity with digital tools such as Canva, CapCut, or Adobe Creative Suite preferred
  • Strong interpersonal and written communication skills with the ability to engage a varied student population
  • Ability to work independently and meet deadlines while coordinating with multiple departments
  • Flexibility to attend campus events and capture content when needed
  • Knowledge of current social trends, student culture, and a passion for student success
  • Ability to maintain professionalism and positively represent Indian River State College

Preferred Skills:

  • Previous experience in a similar role within an educational institution
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Additionally, experience with specific digital tools such as Canva, CapCut, or Adobe Creative Suite is preferred but not required.

πŸ’° Compensation & Benefits

Salary Range: $15.45/hour | All salary calculations start at the minimum salary and will be based on candidate's education and experience.

Benefits:

  • Temporary (Fixed Term) employment

Working Hours: 20 hours per week

ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits for temporary employees may vary and are not explicitly stated in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education

Company Size: Indian River State College is a mid-sized institution with a student population of approximately 25,000. This size allows for a more personal and connected learning environment.

Founded: Indian River State College was founded in 1959 and has since grown to offer over 100 programs and degrees.

Company Description:

  • Indian River State College is a public college located in Fort Pierce, Florida
  • The college offers associate and bachelor's degrees, as well as certificate programs
  • Indian River State College is committed to providing affordable, high-quality education to a diverse student population

Company Specialties:

  • Associate and Bachelor's Degrees
  • Certificate Programs
  • Transfer Programs
  • Career and Technical Education

Company Website: https://www.irsc.edu

ASSUMPTION: Indian River State College is a public institution with a focus on providing accessible and affordable education to a diverse student population.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position within the field of student engagement and retention.

Reporting Structure: The Retention Content Specialist will report directly to the Chief Retention Officer and collaborate with the Marketing and Student Success departments.

Work Arrangement: This is an on-site, part-time position with a flexible schedule that may require attending campus events to capture content.

Growth Opportunities:

  • Gain experience in creating engaging content for a diverse student population
  • Develop skills in managing content calendars, tracking performance metrics, and supporting retention campaigns
  • Potential for full-time employment or advancement within the department

ASSUMPTION: This role offers opportunities for professional growth and development within the field of student engagement and retention.

🌍 Location & Work Environment

Office Type: Indian River State College's main campus is located in Fort Pierce, Florida, with additional campuses and centers throughout the region.

Office Location(s): Massey Campus (Ft. Pierce)

Geographic Context:

  • Fort Pierce is a city located on the east coast of Florida, with a population of approximately 45,000
  • The city offers a mix of urban and suburban living, with a mild climate and numerous outdoor recreation opportunities
  • Indian River State College is located in the heart of Fort Pierce, providing easy access to local amenities and attractions

Work Schedule: The work schedule for this part-time position is flexible and may vary depending on the needs of the department and the college's events calendar.

ASSUMPTION: The work environment at Indian River State College is dynamic and student-centered, with a focus on providing a positive and engaging experience for all students.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or departmental team members
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Creativity and innovation in content creation
  • Understanding of current social trends and student culture
  • Ability to work independently and meet deadlines
  • Strong interpersonal and written communication skills
  • Familiarity with digital tools and platforms

Application Tips:

  • Highlight relevant experience in graphic design and social media management
  • Include examples of previous content creation and management work
  • Demonstrate a passion for student success and engagement
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Graphic Design, Social Media Management, Content Creation, Student Engagement, Communication, Collaboration, Creativity, Digital Tools, Photography, Videography, Performance Tracking, Campaign Support, Event Attendance, Storytelling, Content Strategy, Interpersonal Skills

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their materials to highlight their relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • Canva
  • CapCut
  • Adobe Creative Suite
  • Social media platforms (Instagram, Facebook, LinkedIn, etc.)
  • Content management systems (e.g., Hootsuite, Buffer, etc.)

ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will be willing to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Student-centered
  • Innovative
  • Collaborative
  • Diverse and inclusive

Work Style:

  • Creative and innovative
  • Student-focused and student-centered
  • Collaborative and team-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you have a passion for student success and engagement?
  • Are you comfortable working independently and meeting deadlines?
  • Do you thrive in a creative and collaborative work environment?
  • Are you able to maintain professionalism and positively represent the college?

ASSUMPTION: Applicants should consider how their personal values and work style align with the company's values and work environment.

⚠️ Potential Challenges

  • Managing multiple content creation and management tasks simultaneously
  • Meeting tight deadlines for content creation and distribution
  • Adapting to the unique needs and preferences of a diverse student population
  • Balancing the demands of a part-time schedule with other commitments

ASSUMPTION: These challenges are common to roles in student engagement and retention and can be overcome with strong organizational skills, attention to detail, and a commitment to student success.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Coordinator or Content Creator within an educational institution
  • However, this role is unique in its focus on student engagement and retention, rather than marketing or branding
  • Career progression may include roles such as Student Success Coordinator, Retention Specialist, or similar positions within the field of student engagement and retention

ASSUMPTION: Applicants should consider how this role compares to similar roles in the field and how it aligns with their career goals and aspirations.

πŸ“ Sample Projects

  • Creating a social media campaign to promote student registration for the upcoming semester
  • Developing a series of graphics and videos to highlight the benefits of tutoring services offered by the college
  • Managing a student takeover of the college's social media accounts to showcase student experiences and perspectives

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Applicants should be prepared to discuss their relevant experience and skills in relation to these projects.

❓ Key Questions to Ask During Interview

  • How does this role support the college's overall retention efforts?
  • What are the most significant challenges facing the department and how can this role address them?
  • How does the college support the professional development and growth of its employees?
  • What are the expectations for attendance at campus events and content creation?
  • How does this role collaborate with other departments, such as Marketing and Student Success?

ASSUMPTION: These questions are intended to help applicants better understand the role, the department, and the college's priorities and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in graphic design and social media management
  • Prepare examples of your previous content creation and management work
  • Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.