Retention Marketer (Contract)

**📌 Core Information** 🔹 **Job Title:** Retention Marketer (Contract) 🔹 **Company:** Dotdash Meredith 🔹 **Location:** New York, United States 🔹 **Job Type:** Contractor 🔹 **Category:** Marketing 🔹 **Date Posted:** April 25, 2025 **🚀 Job Overview** Key aspects of this role include: - Developing and executing daily email and push content calendars aligned with brand priorities and trending stories. - Launching push and email campaigns targeted towards PEOPLE App users. - Collaborating with editorial and creative teams to develop calendars based on editorial priorities and data-driven decision making. - Working cross-functionally with owned and paid social to surface trending stories across platforms. - Regularly compiling reports, sharing findings, and making strategic recommendations. **ASSUMPTION:** This role requires a strong understanding of the PEOPLE App content library and the ability to multitask and meet deadlines in a fast-paced environment. **📋 Key Responsibilities** ✅ Develop and execute daily email and push content calendars, ensuring alignment with brand priorities, trending stories, and new launches. ✅ Set up and launch push and email campaigns targeted towards PEOPLE App users. ✅ Build and maintain a content calendar. ✅ Write email headlines and push notifications. ✅ Collaborate with editorial and creative teams to develop calendars based on editorial priorities and data-driven decision making. ✅ Work cross-functionally with owned and paid social to surface trending stories across platforms. ✅ Regularly compile reports, share findings, and make recommendations. **ASSUMPTION:** The ideal candidate will have a deep understanding of the PEOPLE App content library and the ability to work effectively with various teams. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Communications, or a related field. **Experience:** - 5+ years of experience in retention marketing, content marketing, with a strong passion for content. **Required Skills:** - Proven experience with CRM platforms such as Iterable, Braze, and Klavyo. - Experience with MMPs such as Appsflyer, Adjust, or Kochava (desired). - Strong analytical skills and ability to make data-driven decisions. - Excellent writing skills and attention to detail. - Knowledge of content analytics (clicks, sessions, downloads, etc.). - Experience with photo editing (resizing images for different placements) (desired). - Publishing industry experience, preferably in a fast-paced newsroom (desired). **Preferred Skills:** - Experience with social media platforms. - Knowledge of cross-channel growth marketing. - Self-motivated and able to work in a fast-paced environment. **💰 Compensation & Benefits** **Salary Range:** $40 - $50 per hour (based on industry standards for contract roles with similar experience and location) **Benefits:** - Competitive hourly rate. - Access to on-site amenities (for in-office days). - Opportunity to work with a leading digital and print publisher. **Working Hours:** 40 hours per week, with a flexible schedule for remote work. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Dotdash Meredith is America’s largest digital and print publisher, with a focus on intent-driven content, fast sites, and minimal ads. **Company Size:** With 1,001-5,000 employees, Dotdash Meredith offers a large team environment with ample opportunities for collaboration and growth. **Founded:** Dotdash Meredith was founded in 2002 and has since grown to include over 40 iconic and fast-growing brands, such as PEOPLE, Better Homes & Gardens, and Verywell. **Company Description:** - Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more. - The company aims to help nearly 200 million people every month make decisions, take action, and find inspiration. - Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC). **Company Specialties:** - Intent-driven content. - Fast sites with minimal ads. - Large-scale publishing and digital media. **Company Website:** Dotdash Meredith **ASSUMPTION:** Dotdash Meredith's large team size and extensive brand portfolio offer diverse career opportunities and a dynamic work environment. **📊 Role Analysis** **Career Level:** This role is suitable for mid-career marketing professionals seeking to advance their careers in retention marketing. **Reporting Structure:** The Retention Marketer will report directly to the VP, Marketing, and work closely with the PEOPLE App editorial team and other relevant departments. **Work Arrangement:** This role is hybrid, with an in-office requirement of 3 days per week. The remaining days can be worked remotely. **Growth Opportunities:** - Gain experience working with a leading digital and print publisher. - Develop skills in retention marketing, content strategy, and cross-functional collaboration. - Network with industry professionals and expand your professional portfolio. **ASSUMPTION:** This role offers significant growth potential, as Dotdash Meredith's extensive brand portfolio and large team size provide ample opportunities for career advancement. **🌍 Location & Work Environment** **Office Type:** Dotdash Meredith's New York office is a modern, collaborative workspace with on-site amenities. **Office Location(s):** 225 Liberty St, New York, 10281, US **Geographic Context:** - New York City offers a vibrant, multicultural environment with ample entertainment, dining, and cultural attractions. - The city's fast-paced nature provides ample networking opportunities and exposure to industry events. **Work Schedule:** The work schedule is flexible, with core hours from 10:00 AM to 06:00 PM EST, and the option to work remotely on non-in-office days. **ASSUMPTION:** New York City's dynamic environment and flexible work arrangements provide an ideal setting for professionals seeking a balance between career growth and personal life. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with key stakeholders. 5. Background check and offer. **Key Assessment Areas:** - Marketing and content strategy skills. - Analytical and problem-solving abilities. - Cultural fit and communication skills. **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work in a fast-paced environment. - Research Dotdash Meredith's brand portfolio and be prepared to discuss how your skills and experiences align with the company's mission and values. **ATS Keywords:** Retention Marketing, Content Strategy, CRM Platforms, MMPs, Email Campaigns, Push Notifications, Social Media, Content Analytics, Problem-Solving, Attention to Detail, Writing Skills, Cross-Channel Growth Marketing, Publishing Industry Experience, Self-Motivated, Team Player **ASSUMPTION:** Dotdash Meredith's large team size and extensive brand portfolio require a thorough application process to ensure the best fit for each role. **🛠️ Tools & Technologies** - CRM platforms: Iterable, Braze, Klavyo - MMPs: Appsflyer, Adjust, Kochava - Email marketing tools: Mailchimp, Constant Contact, etc. - Project management tools: Asana, Trello, etc. - Analytics tools: Google Analytics, Mixpanel, etc. - Social media platforms: Facebook, Instagram, Twitter, etc. **ASSUMPTION:** Dotdash Meredith's extensive use of tools and technologies requires candidates to be adaptable and eager to learn new platforms. **👔 Cultural Fit Considerations** **Company Values:** - **Integrity:** Uphold the highest ethical standards in all aspects of our business. - **Accountability:** Take personal responsibility for our collective and individual successes and failures. - **Collaboration:** Work together to achieve our goals, fostering a culture of teamwork and mutual respect. - **Innovation:** Embrace change and continuously seek new and better ways to serve our audience and grow our business. - **Quality:** Deliver high-quality content, products, and services that exceed our audience's expectations. **Work Style:** - **Dynamic:** Dotdash Meredith's fast-paced environment requires employees to be adaptable, proactive, and able to multitask. - **Collaborative:** The company's large team size and extensive brand portfolio necessitate strong communication and teamwork skills. - **Data-driven:** Dotdash Meredith's marketing and content strategies are informed by data analysis and A/B testing. - **Creative:** The company's diverse brand portfolio encourages innovative thinking and unique content ideas. **Self-Assessment Questions:** 1. How do your personal values align with Dotdash Meredith's company values? 2. Describe a time when you had to adapt to a significant change in your work environment, and how did you handle it? 3. How do you approach collaboration with team members from different departments or backgrounds? 4. Can you provide an example of a data-driven decision you made in a previous role, and what was the outcome? 5. How do you ensure the quality and accuracy of your work, especially when faced with tight deadlines? **ASSUMPTION:** Dotdash Meredith's large team size and diverse brand portfolio necessitate a strong cultural fit to ensure effective collaboration and career growth. **⚠️ Potential Challenges** 1. **Workload fluctuations:** Dotdash Meredith's fast-paced environment may result in varying workloads, requiring candidates to be adaptable and able to manage their time effectively. 2. **Large team size:** The company's extensive brand portfolio and large team size can present communication and collaboration challenges, requiring strong interpersonal skills and adaptability. 3. **Fast-paced decision-making:** Dotdash Meredith's dynamic environment may necessitate quick decision-making, which can be stressful for candidates who prefer a more deliberate pace. 4. **Competitive industry:** The publishing and digital media industry is highly competitive, with frequent changes and new opportunities emerging regularly. **ASSUMPTION:** Dotdash Meredith's large team size, diverse brand portfolio, and fast-paced environment present unique challenges that require candidates to be adaptable, resilient, and proactive. **📈 Similar Roles Comparison** 1. **Retention Marketing Manager (Full-Time) vs. Retention Marketer (Contract):** A full-time role may offer more job security, benefits, and long-term career growth opportunities, while a contract role provides flexibility, potential for diverse project experience, and the chance to work with a leading publisher without long-term commitment. 2. **Industry-specific context:** Dotdash Meredith's extensive brand portfolio and large team size provide unique insights into the publishing and digital media industry, offering candidates the opportunity to gain valuable experience and network with industry professionals. 3. **Career path comparison:** A contract role may serve as a stepping stone to a full-time position within the company or provide valuable experience for future roles in the industry. **ASSUMPTION:** Dotdash Meredith's large team size, diverse brand portfolio, and extensive industry experience offer unique insights and opportunities for candidates seeking to advance their careers in retention marketing and publishing. **📝 Sample Projects** 1. **Email Campaign Optimization:** Develop and execute A/B tests to optimize email open rates, click-through rates, and conversion rates for PEOPLE App users. 2. **Push Notification Strategy:** Create and implement a push notification strategy to improve app engagement and reduce churn for PEOPLE App users. 3. **Content Calendar Analysis:** Analyze the PEOPLE App content calendar to identify trending topics, formats, and channels that resonate with users and optimize content promotion strategies. **ASSUMPTION:** Dotdash Meredith's extensive brand portfolio and large team size provide ample opportunities for candidates to work on diverse projects and gain valuable experience in retention marketing and content strategy. **❓ Key Questions to Ask During Interview** 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the overall marketing strategy for the PEOPLE App? 3. What are the most significant challenges facing the PEOPLE App, and how can this role help address them? 4. How does Dotdash Meredith support the professional growth and development of its employees? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? **ASSUMPTION:** Dotdash Meredith's large team size, diverse brand portfolio, and fast-paced environment necessitate strategic questioning to ensure a strong fit and understanding of the role's expectations. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: Dotdash Meredith Jobvite Application 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work in a fast-paced environment. 4. Research Dotdash Meredith's brand portfolio and be prepared to discuss how your skills and experiences align with the company's mission and values. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.