📌 Core Information
🔹 Job Title: Retention Marketing Manager
🔹 Company: dbrand
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining loyalty programs to evolve the dbrand cult
- Optimizing campaign strategy and improving email and SMS channel flows
- Collaborating with internal teams to create timely, impactful campaigns
- Analyzing and reporting on critical retention metrics to maximize customer lifetime value
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a deep understanding of modern digital marketing to succeed in driving customer retention and engagement.
📋 Key Responsibilities
✅ Campaign Strategy & Execution: Own the retention marketing calendar, managing planned launches, ad-hoc engagement plays, lifecycle marketing, post-purchase upsells, cross-team collaboration, and SMS channel innovation.
✅ Analysis & Reporting: Regularly track, analyze, and communicate critical retention metrics, ensuring constant optimization through testing.
✅ Trend & Innovation Monitoring: Stay ahead by continuously exploring new retention strategies, technologies, and competitive insights.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, collaborating effectively with various teams, and making data-driven decisions to optimize customer engagement.
🎯 Required Qualifications
Education: A degree, diploma, or extensive experience in Branding or Creative Marketing.
Experience: Five years of experience driving marketing strategy for a modern, digital-first brand.
Required Skills:
- Advanced computer skills, including Klaviyo, Figma, G Suite, TripleWhale, bidding platforms, PM tools, A/B and multivariate testing
- Extremely detail-oriented, self-sufficient, resourceful, organized, and proactive
- Commitment to long-term growth and learning opportunities
- Insights and engagement with the current state of mobile technology
Preferred Skills:
- Results-driven with an entrepreneurial mindset
- Ability to create a shared vision, inspire collaboration, and drive change with momentum
- Exceptional verbal communication skills and tact
- Agility to quickly shift focus to new priorities and fast-paced conditions
ASSUMPTION: While a specific degree or diploma is not strictly required, a strong background in creative marketing and a proven track record of driving customer engagement are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 per year (CAD)
Benefits:
- Health, dental, vision, profit-sharing, and GRSP benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with the required experience level in the Mississauga area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, with a focus on customization and impact protection products for flagship electronic devices
Company Size: 51-200 employees, with a fast-paced, competitive culture that values performance optimization
Founded: 2011, with a strong focus on aggressive competition and continuous improvement
Company Description:
- Founded on 11-11-11, dbrand is the global leader in the development, manufacturing, and direct-to-consumer online distribution of customization and impact protection products for flagship electronic devices
- The company's core values revolve around an aggressively competitive mindset, with a focus on endlessly pursuing perfection and thriving on performance optimization
- dbrand aims to attract world-class talent that aligns with its commitment to excellence and customer satisfaction
Company Specialties:
- Customization and impact protection products for electronic devices
- Direct-to-consumer online distribution
- Aggressive competition and performance optimization
Company Website: dbrand.com
ASSUMPTION: dbrand's unique culture and focus on aggressive competition may appeal to candidates who thrive in high-pressure environments and are driven by a desire to excel.
📊 Role Analysis
Career Level: Mid to Senior-level marketing role, with a focus on customer retention and engagement
Reporting Structure: The Retention Marketing Manager will collaborate with various internal teams, including Product Development, Customer Experience, Graphic Design, and Copywriting
Work Arrangement: On-site, with a flexible work schedule that may require occasional overtime to meet project deadlines
Growth Opportunities:
- Potential career advancement within the marketing department or related fields
- Opportunities to gain experience in various aspects of marketing, including campaign strategy, lifecycle marketing, and customer engagement
- Possibility to make a significant impact on dbrand's customer retention and brand growth
ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and a commitment to dbrand's core values.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and fast-paced work environment
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is located in the Greater Toronto Area (GTA), offering easy access to major transportation networks and a diverse range of amenities
- The city is home to a vibrant tech industry, with numerous startups and established companies in the area
- Mississauga's multicultural population and diverse business ecosystem provide ample opportunities for networking and professional growth
Work Schedule: Full-time, with a flexible work schedule that may require occasional overtime to meet project deadlines
ASSUMPTION: The on-site work environment at dbrand may appeal to candidates who prefer a collaborative and fast-paced office setting, with opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Candidates' understanding of dbrand's brand and marketing strategies
- Candidates' analytical skills and data-driven decision-making abilities
- Candidates' communication skills and ability to collaborate effectively with various teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of dbrand's unique brand voice and culture in your application materials
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Retention marketing, customer engagement, campaign strategy, lifecycle marketing, data analysis, digital marketing, brand management, customer lifetime value
ASSUMPTION: The application process for this role may be competitive, with a strong focus on candidates' relevant experience, skills, and cultural fit with dbrand's aggressive and competitive mindset.
🛠️ Tools & Technologies
- Klaviyo (email marketing platform)
- Figma (design tool)
- G Suite (productivity suite)
- TripleWhale (e-commerce analytics platform)
- Bidding platforms (e.g., Adwords, Facebook Ads)
- PM tools (e.g., Asana, Trello)
- A/B and multivariate testing tools (e.g., Optimizely, VWO)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to dbrand's marketing operations and customer engagement strategies.
👔 Cultural Fit Considerations
Company Values:
- Aggressive competition and continuous improvement
- Endless pursuit of perfection
- Performance optimization and excellence
Work Style:
- Fast-paced and collaborative work environment
- Focus on results and performance optimization
- Strong emphasis on data-driven decision-making
Self-Assessment Questions:
- Do you thrive in high-pressure environments and enjoy the challenge of aggressive competition?
- Are you committed to endlessly pursuing perfection and optimizing performance in your work?
- Do you possess strong analytical skills and a data-driven mindset?
ASSUMPTION: Candidates who align with dbrand's core values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced work environment
- Collaborating effectively with various internal teams to ensure cohesive and timely execution of retention marketing initiatives
- Staying up-to-date with the latest trends and technologies in retention marketing and customer engagement
- Adapting to changes in priorities and shifting focus as needed to meet business objectives
ASSUMPTION: These challenges may present obstacles for candidates who struggle with time management, adaptability, or effective collaboration in a fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on customer retention and engagement rather than customer acquisition
- Retention marketing strategies may differ significantly from those used in customer acquisition campaigns, requiring a unique skill set and mindset
- Career progression in retention marketing may involve specialized roles or leadership positions within the marketing department or related fields
ASSUMPTION: Candidates with experience in retention marketing or a strong understanding of customer engagement strategies may find this role more appealing and better suited to their skill set than traditional marketing positions.
📝 Sample Projects
- Developing and implementing a new loyalty program to incentivize repeat purchases and improve customer lifetime value
- Optimizing email and SMS channel flows to improve open rates, click-through rates, and conversion rates
- Collaborating with internal teams to create and execute a cross-channel marketing campaign to promote a new product launch
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Retention Marketing Manager may undertake to drive customer engagement and retention at dbrand.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and engagement, and how this role fits into that strategy?
- How does dbrand measure and optimize customer lifetime value, and what role will I play in that process?
- What are the biggest challenges facing the retention marketing team currently, and how can I contribute to addressing them?
- How does dbrand support the professional growth and development of its marketing team members?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to dbrand's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research dbrand's unique brand voice and culture to demonstrate your understanding and alignment with the company's values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
