📌 Core Information
🔹 Job Title: Retention Marketing Manager (Email/SMS)
🔹 Company: Cirkul, Inc
🔹 Location: Tampa, Florida, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement, loyalty, and repeat purchases through strategic email and SMS campaigns
- Collaborating with cross-functional teams to develop and execute marketing strategies
- Optimizing lifecycle flows and managing the marketing calendar
- Fostering strong cross-departmental relationships for seamless campaign execution
ASSUMPTION: This role requires a strong background in DTC email marketing and a growth-hacking mindset to drive results and contribute to the company's growth.
📋 Key Responsibilities
✅ Optimize lifecycle flows to increase engagement, conversion, and lifetime value
✅ Manage forward-looking email/SMS marketing calendar
✅ Measure and report on trends in email performance and share insights
✅ QA of email sends for appearance, design, copy, functionality, and tracking
✅ Develop and maintain a comprehensive monthly email/SMS calendar
✅ Foster strong cross-departmental relationships to facilitate seamless campaign execution
✅ Maintain email and SMS development process working closely with Brand Voice and Creative Teams
✅ Define and manage customer segmentation, executing targeted email campaigns tailored to specific audience segments
ASSUMPTION: This role involves a high level of attention to detail and the ability to balance multiple projects and tasks simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3-5 years in DTC email marketing
Required Skills:
- Strong familiarity with ESPs (Iterable experience is a bonus)
- Knowledge of HTML for email
- Knowledge of event architecture and triggered flow logic
- Ability to analyze raw data exports in Excel
- Strong commitment to rapid experimentation and growth-hacking mindset
- Impeccable attention to detail
- Comfort working in a fast-paced environment
- Organizational skills to balance multiple projects and tasks
- Strong written and verbal communication skills
- Ability to balance high-level strategy with hands-on execution
- Familiarity with analytical platforms such as Google Analytics
- Familiarity with Shopify (Shopify Plus experience is a bonus)
Preferred Skills:
- Willingness to travel to Cirkul HQ in Boston, MA once a quarter
ASSUMPTION: Candidates with experience in the beverage industry or a related field may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience and market rates for a Retention Marketing Manager in the Tampa area)
Benefits:
- Competitive salary based on experience and market
- Generous benefits, 401k match, and PTO (including insurance for fur babies)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best-in-class team in a hyper-growth company
- A culture that rewards results
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Tampa area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 501-1,000 employees
Founded: 2016
Company Description:
- Cirkul is transforming the pillars of Modern CPG with a mission to make a healthier world by helping people enjoy drinking more water
- The company's reusable water bottle features cartridge technology that makes drinking more water delicious, fun, and personalized
- Cirkul's technology is also disrupting bottled drink distribution by saving plastic bottles and reducing shipping weight, volume, and plastics used by traditional bottled beverages
Company Specialties:
- Innovative beverage delivery system
- Sustainable and eco-friendly practices
- Digital-first model
Company Website: drinkcirkul.com
ASSUMPTION: Cirkul's focus on sustainability and health makes it an attractive employer for environmentally conscious and health-conscious individuals.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Senior Marketing Manager
Work Arrangement: On-site, with the possibility of working remotely once a quarter
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the company
- Opportunity to work in a fast-growing company and take on more responsibilities as the company expands
ASSUMPTION: This role offers growth opportunities for the right candidate who demonstrates strong performance and a willingness to take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office with great amenities
Office Location(s): Tampa, Florida
Geographic Context:
- Tampa is a vibrant city with a growing tech industry and a diverse population
- The cost of living in Tampa is generally lower than in other major cities in the United States
- Tampa has a subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week, with the possibility of working remotely once a quarter
ASSUMPTION: The work environment at Cirkul's corporate office is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Email marketing expertise and strategy
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Cirkul's mission and values
Application Tips:
- Highlight your experience with email marketing and ESPs in your resume
- Tailor your cover letter to demonstrate your understanding of Cirkul's mission and values
- Prepare examples of successful email marketing campaigns you've executed in the past
ATS Keywords: Email Marketing, SMS Marketing, ESP, Iterable, Data Analysis, HTML, Event Architecture, Customer Segmentation, Google Analytics, Shopify, Attention to Detail, Communication Skills, Project Management, Growth Hacking, Collaboration, Creativity, Problem Solving, Fast-Paced Environment
ASSUMPTION: The interview process at Cirkul is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- ESP (Iterable)
- HTML
- Google Analytics
- Shopify
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Health-focused
- Sustainable
- Innovative
- Collaborative
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you share Cirkul's commitment to health and sustainability?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you results-driven and committed to continuous improvement?
ASSUMPTION: Candidates who align with Cirkul's values and work style are more likely to be successful in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously in a fast-paced environment
- Balancing high-level strategy with hands-on execution
- Working with cross-functional teams to execute marketing campaigns
- Adapting to a growing and evolving company
ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, attention to detail, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Retention Marketing Manager or Email Marketing Manager in other DTC companies
- However, Cirkul's focus on health and sustainability sets it apart from other companies in the industry
- This role offers the opportunity to work in a fast-growing company and take on more responsibilities as the company expands
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and responsibilities of this position.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase customer engagement and loyalty
- Optimizing lifecycle flows to improve conversion rates and lifetime value
- Managing the email marketing calendar and ensuring seamless campaign execution
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months?
- How does this role contribute to the company's overall growth and success?
- What opportunities are there for professional growth and development within the marketing department or the company as a whole?
- How does Cirkul support work-life balance for its employees?
- What is the company's approach to sustainability and environmental responsibility?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: drinkcirkul.com/pages/careers?gh_jid=4708004007
- Customize your resume to highlight your experience with email marketing and ESPs
- Tailor your cover letter to demonstrate your understanding of Cirkul's mission and values
- Prepare examples of successful email marketing campaigns you've executed in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
