📌 Core Information
🔹 Job Title: Retention Product Marketing Manager
🔹 Company: Guesty
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving customer adoption, engagement, and expansion across Guesty's user base
- Owning lifecycle marketing programs to increase product engagement and reduce churn
- Collaborating cross-functionally with teams to create seamless customer journeys
- Being the voice of the customer after the sale and driving measurable outcomes
ASSUMPTION: This role requires a strategic mindset and a focus on customer-centric initiatives to drive long-term customer success and revenue growth.
📋 Key Responsibilities
✅ Own the strategy and execution of product adoption initiatives across the customer lifecycle, focusing on driving platform stickiness and satisfaction
✅ Build and scale processes to help customers adopt key features faster and develop habits for deeper engagement and long-term retention
✅ Develop and refine customer segmentation using behavior, usage patterns, and firmographics to deliver personalized adoption and retention programs
✅ Set customers up for success by enabling CS and AM teams with the right playbooks, messaging, and content for onboarding, ongoing education, and new feature rollouts
✅ Identify friction points and churn signals, then lead proactive initiatives to improve customer experience and reduce drop-off
✅ Partner with Product and Growth to optimize in-app flows and onboarding experiences, surfacing high-value features at the right time to build habit loops and enhance product stickiness
✅ Continuously track and report on key metrics to assess customer satisfaction and uncover opportunities to improve the experience
ASSUMPTION: This role requires a data-driven approach to understanding customer needs and identifying areas for improvement in the customer journey.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-7 years in Product Marketing, Lifecycle Marketing, or Customer Marketing, ideally in B2B SaaS
Required Skills:
- Native English speaker with strong written, presentation, and verbal communication skills
- Strong understanding of SaaS metrics (NRR, churn, CAC:LTV, etc.)
- Experience with CRM, marketing automation, and customer data tools (e.g., HubSpot, Intercom, Amplitude, Segment)
- Strong methodical approach to planning and executing collateral projects
- A passion for brand, design, infographics, and storytelling
- Ability to work self-sufficiently and excel in a high-paced, continuously changing environment
- Optimistic, team player, fast learner, and curious beyond belief
Preferred Skills:
- Experience with customer segmentation and personalization strategies
- Familiarity with the hospitality industry or relevant verticals
ASSUMPTION: Candidates with experience in customer segmentation and personalization strategies, as well as familiarity with the hospitality industry, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level Product Marketing roles in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
- Competitive vacation policy
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level Product Marketing roles in Israel. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet - specifically, hospitality technology and property management software
Company Size: 501-1,000 employees - large enough to offer resources and growth opportunities, but still agile and innovative
Founded: 2013 - with nearly a decade of experience in the hospitality industry, Guesty has established itself as a leader in its field
Company Description:
- Guesty is an all-in-one platform for hospitality businesses, offering purpose-built technology to automate and optimize every aspect of operations
- With a team of 200+ engineers and 150+ industry partners, including major booking OTAs, Guesty ensures hospitality businesses can streamline operations and achieve growth while delivering the best value to guests
- Guesty has 15 offices and 700+ team members across the globe, scaling quickly and looking for talented individuals to join their mission
Company Specialties:
- Airbnb property management software
- Property management software
- Vacation rental management software
- Channel management
- Hospitality technology
Company Website: guesty.com
ASSUMPTION: Guesty's focus on hospitality technology and property management software makes it an attractive option for candidates interested in the hospitality industry or relevant verticals.
📊 Role Analysis
Career Level: Mid-Senior level - this role offers an opportunity for experienced professionals to drive strategic initiatives and make a significant impact on customer success and revenue growth
Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with Product, Customer Success, Onboarding, Sales, and Growth teams
Work Arrangement: Remote OK - with flexible work hours and the option to work remotely, this role offers a good work-life balance
Growth Opportunities:
- As Guesty continues to grow, there will be opportunities for career advancement within the marketing department or other areas of the business
- This role offers the chance to work on strategic initiatives that drive measurable outcomes and have a significant impact on the company's success
- Guesty's focus on professional development and employee growth makes it an ideal place for ambitious individuals looking to advance their careers
ASSUMPTION: Given Guesty's rapid growth and focus on employee development, this role offers strong potential for career advancement and growth opportunities.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in various locations - Guesty's remote-friendly culture allows employees to work from home or in one of their global offices
Office Location(s): Covina, California (Headquarters) with additional offices in Israel, the United States, and Europe
Geographic Context:
- Israel - this role is based in Israel, offering a unique opportunity to work in a growing tech hub with a vibrant startup ecosystem
- Cultural diversity - Guesty's global presence and remote-friendly culture expose employees to diverse perspectives and ideas
- Work-life balance - Israel offers a good work-life balance, with a strong emphasis on family and personal time
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely - Guesty's flexible work arrangements allow employees to maintain a healthy work-life balance
ASSUMPTION: Guesty's remote-friendly culture and flexible work arrangements make it an attractive option for candidates seeking a good work-life balance and the opportunity to work from home.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site or video interview with cross-functional stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer-centric mindset and ability to understand customer needs
- Communication and presentation skills
- Collaboration and teamwork skills
Application Tips:
- Highlight your experience with customer segmentation, personalization strategies, and SaaS metrics in your resume and cover letter
- Prepare examples of your past work that demonstrate your ability to drive measurable outcomes and improve customer experience
- Research Guesty's products, customers, and industry to show your understanding of the business and your enthusiasm for the role
ATS Keywords: Product Marketing, Lifecycle Marketing, Customer Marketing, SaaS Metrics, CRM, Marketing Automation, Customer Data Tools, Planning, Execution, Brand, Design, Storytelling, Communication, Team Player, Curiosity
ASSUMPTION: Guesty's hiring process is designed to assess candidates' strategic thinking, customer-centric mindset, and ability to drive measurable outcomes. Candidates should focus on demonstrating these skills throughout the interview process.
🛠️ Tools & Technologies
- CRM: HubSpot
- Marketing Automation: HubSpot
- Customer Data Tools: Amplitude, Segment
- Project Management: Asana, Trello
- Communication: Slack, Google Workspace
ASSUMPTION: Guesty's use of industry-standard tools and technologies makes it easy for candidates with relevant experience to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric - Guesty prioritizes understanding and meeting the needs of its customers
- Innovative - Guesty encourages creativity, experimentation, and continuous learning
- Collaborative - Guesty fosters a culture of teamwork, open communication, and mutual support
Work Style:
- Data-driven - Guesty uses data and analytics to inform decision-making and measure success
- Agile - Guesty embraces change and adapts quickly to new information and feedback
- Results-oriented - Guesty focuses on achieving measurable outcomes and driving business impact
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and a passion for understanding customer needs?
- Are you comfortable working in a fast-paced, continuously changing environment?
- Do you have a proven ability to drive measurable outcomes and improve customer experience?
ASSUMPTION: Guesty's focus on customer-centricity, innovation, collaboration, and data-driven decision-making makes it an attractive option for candidates who thrive in dynamic, results-oriented environments.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, growing organization
- Balancing strategic thinking with tactical execution to drive measurable outcomes
- Adapting to change and embracing new tools, processes, and initiatives as the company grows
- Developing and refining customer segmentation strategies in a rapidly evolving market
ASSUMPTION: Given Guesty's rapid growth and focus on innovation, this role may present challenges related to managing multiple priorities, balancing strategic thinking with tactical execution, and adapting to change.
📈 Similar Roles Comparison
- Compared to other Product Marketing roles, this position places a greater emphasis on lifecycle marketing, customer retention, and expansion strategies
- In the hospitality industry, Guesty's focus on technology and automation sets it apart from traditional property management companies
- Career path comparison - this role offers an opportunity to drive strategic initiatives and make a significant impact on customer success and revenue growth, with potential for career advancement within the marketing department or other areas of the business
ASSUMPTION: Candidates interested in lifecycle marketing, customer retention, and expansion strategies may find this role particularly appealing, as it offers a unique opportunity to focus on these areas within the hospitality industry.
📝 Sample Projects
- Developing and executing a customer segmentation strategy to improve adoption and retention rates
- Creating and implementing a customer onboarding program to set customers up for success and drive long-term engagement
- Identifying and addressing friction points in the customer journey to reduce churn and improve satisfaction
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, focusing on customer segmentation, onboarding, and journey optimization.
❓ Key Questions to Ask During Interview
- How does Guesty approach customer segmentation, and how can I contribute to refining and improving these strategies?
- Can you describe the cross-functional collaboration between the Product Marketing team and other departments, such as Product and Customer Success?
- How does Guesty measure the success of its lifecycle marketing programs, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional development and career growth within the marketing department or other areas of the business?
- How does Guesty support work-life balance, and what resources are available to help employees maintain a healthy lifestyle?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether this opportunity is the right fit for their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Guesty Careers
- Highlight your experience with customer segmentation, personalization strategies, and SaaS metrics in your resume and cover letter
- Prepare examples of your past work that demonstrate your ability to drive measurable outcomes and improve customer experience
- Research Guesty's products, customers, and industry to show your understanding of the business and your enthusiasm for the role
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
