Revenue Marketing Manager

📌 Core Information

🔹 Job Title: Revenue Marketing Manager

🔹 Company: City Cast

🔹 Location: Remote (with preference for candidates in Austin, Boise, Chicago, D.C., Denver, Houston, Las Vegas, Madison, Nashville, Philadelphia, Pittsburgh, Portland, Salt Lake City, Seattle, or the Twin Cities)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to support and grow advertising revenue
• Creating compelling sales materials and managing advertiser-specific campaigns
• Collaborating with cross-functional teams to ensure alignment with revenue goals and overall marketing strategies
• Conducting market research and competitive analysis to inform marketing strategies

ASSUMPTION: This role requires a strong understanding of marketing principles, particularly in the context of advertising sales. Candidates should be comfortable working with data and analytics to inform their strategies.

📋 Key Responsibilities

✅ Sales Enablement & Collateral Development: Design and produce polished sales materials, including presentations, one-sheets, case studies, and custom pitch decks. Maintain and update a repository of marketing assets for the sales team to access on demand.

✅ Custom Campaign Ideation & Execution: Collaborate with sales and content teams to develop creative, client-specific campaign concepts that leverage the unique value of City Cast’s podcasts and local audiences. Track custom campaign performance and package insights into results-driven reports for clients.

✅ Oversee Trade Partnerships: Partner with sales to negotiate meaningful advertising trades to bring on new advertisers. Work with marketing on creative needs to execute successful trade programs, integrate trade programs into content planning, and project manage trade execution cross-functionally.

✅ Market Insights & Competitive Analysis: Conduct research on trends in podcasting, local advertising, and City Cast’s key markets. Analyze competitors’ marketing strategies and suggest ways City Cast can stand out to advertisers.

✅ Brand & Thought Leadership: Support City Cast’s positioning as a trusted, innovative partner for local and national advertisers by leveraging and collaborating on messaging that highlights the network’s value. Work with the content team to showcase City Cast as a leader in community-driven storytelling.

✅ Event Support & Sponsorship Activation: Assist with the execution of advertiser events or sponsorship activations, ensuring flawless execution that drives ROI. Coordinate marketing efforts around local networking and industry events attended by the sales team.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years in marketing roles supporting ad sales teams, ideally at media companies, magazines, or digital publishers. Proven ability to create impactful sales materials and campaign concepts that drive revenue.

Required Skills:

• Strong writing and storytelling skills with a knack for translating data into compelling narratives
• Stellar design and visual presentation skills. Specifically, experienced in graphic design tools (e.g., Canva, Adobe Creative Suite) and proficient in presentation software (e.g., PowerPoint, Google Slides)
• Analytical mindset to track campaign performance and interpret results
• Knowledge of podcasting or local media markets is a plus

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in Spanish or another language spoken in City Cast markets

ASSUMPTION: Candidates with experience in media or advertising sales, particularly in podcasting or local markets, will be well-suited for this role. Familiarity with marketing automation tools and additional language skills are a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year, based on experience

Benefits:

• Competitive salary
• Comprehensive benefits package, including health insurance, paid time off, and 401(k) matching
• Opportunity to work remotely with flexible scheduling

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range for this role is competitive with similar positions in the media industry. Benefits are comprehensive and include health insurance, paid time off, and a 401(k) matching program. The role offers flexible scheduling and the opportunity to work remotely.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media

Company Size: 11-50 employees

Founded: 2020

Company Description:

• City Cast is a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email that keeps you in the know about what’s happening in your community.
• The company aims to connect brands with the power of local storytelling through innovative marketing strategies.

Company Specialties:

• Daily local podcasts and newsletters
• Advertising sales and marketing
• Community-driven storytelling

Company Website: citycast.fm

ASSUMPTION: City Cast is a growing company in the online audio and video media industry, focusing on local news podcasts and newsletters. The company values innovation, community engagement, and connecting brands with local storytelling.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: Reports directly to the Chief Revenue Officer

Work Arrangement: Remote solely, with preference for candidates in specific City Cast markets

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to gain experience in various aspects of marketing, including sales enablement, campaign ideation, and event support
• Chance to work with a diverse range of teams, including sales, content, and production

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to gain experience in various aspects of marketing and work with multiple teams. As the company grows, there may be opportunities for advancement within the marketing department.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• City Cast operates in 15 cities across the United States by the end of 2025
• The company values diversity and inclusion, with a preference for candidates who live in City Cast markets
• The role requires occasional collaboration with local teams, which may involve coordinating across different time zones

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: This role is remote and does not require a physical presence in an office. Candidates should be comfortable working independently and collaborating with remote teams. The role may involve coordinating with local teams in different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the hiring manager
• Portfolio or case study presentation, followed by a Q&A session
• Final interview with the CEO and other key stakeholders

Key Assessment Areas:

• Portfolio or case study presentation, demonstrating the candidate’s ability to create impactful sales materials and campaign concepts
• Problem-solving skills and strategic thinking
• Cultural fit and alignment with City Cast’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or case study presentation that showcases your ability to create compelling sales materials and campaign concepts
• Research City Cast’s mission, values, and target markets to demonstrate your understanding of the company and its goals

ATS Keywords: Marketing, Sales Enablement, Collateral Development, Campaign Ideation, Market Research, Competitive Analysis, Brand Positioning, Thought Leadership, Event Support, Sponsorship Activation, Graphic Design, Presentation Skills, Analytical Skills, Storytelling, Collaboration, Organization

ASSUMPTION: The application process for this role involves an initial screening call, a portfolio or case study presentation, and a final interview with key stakeholders. Candidates should tailor their resume and cover letter to highlight their relevant marketing experience and skills, and prepare a presentation that demonstrates their ability to create impactful sales materials and campaign concepts.

🛠️ Tools & Technologies

• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Presentation software (e.g., PowerPoint, Google Slides)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in graphic design and presentation software, as well as familiarity with marketing automation and project management tools. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: City Cast values creativity and continuous learning
• Community: The company is committed to connecting brands with local storytelling and engaging with communities
• Collaboration: City Cast fosters a collaborative work environment, with a focus on cross-functional teamwork

Work Style:

• Independent: Candidates should be comfortable working independently and managing their own time
• Adaptable: The role may require adjusting to new tools, processes, or priorities as needed
• Detail-oriented: Candidates should have a strong attention to detail and a commitment to producing high-quality work

Self-Assessment Questions:

• Do you have experience creating impactful sales materials and campaign concepts that drive revenue?
• Are you comfortable working independently and managing your own time?
• Do you have a strong attention to detail and a commitment to producing high-quality work?
• Are you passionate about local content and community engagement?

ASSUMPTION: City Cast values innovation, community, and collaboration. Candidates should be comfortable working independently, adapting to new situations, and producing high-quality work. A passion for local content and community engagement is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines
• Collaborating with remote teams across different time zones
• Adapting to new tools, processes, or priorities as needed
• Balancing the need for creativity and innovation with the requirements of advertising sales and marketing

ASSUMPTION: This role may present challenges related to project management, remote collaboration, and balancing creativity with sales and marketing requirements. Candidates should be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on advertising sales and revenue growth
• City Cast’s focus on local content and community engagement sets it apart from other media companies
• This role offers opportunities for growth and impact within a growing company, with the chance to gain experience in various aspects of marketing

ASSUMPTION: This role is unique in its focus on advertising sales and revenue growth within a company that values local content and community engagement. Candidates should be prepared to work in a dynamic, growing environment and have the opportunity to gain experience in various aspects of marketing.

📝 Sample Projects

• Developing a custom campaign concept for a local advertiser, leveraging City Cast’s unique value and local audience
• Creating a comprehensive sales presentation for a national advertiser, highlighting City Cast’s reach and impact
• Managing a trade partnership with a local advertiser, ensuring flawless execution and driving ROI

ASSUMPTION: This role involves a wide range of projects, from developing custom campaign concepts to managing trade partnerships. Candidates should be comfortable working on diverse projects and adapting to new priorities as needed.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to advertising sales and marketing, and how this role fits into that strategy?
• How does City Cast support the growth and development of its employees, particularly in marketing roles?
• Can you provide examples of successful marketing campaigns or initiatives at City Cast, and how they were executed?
• How does City Cast engage with its local communities, and how does this role contribute to that effort?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should ask thoughtful questions about the company’s approach to advertising sales and marketing, employee growth and development, and community engagement. Additionally, they should inquire about the role’s priorities and expectations in the first 30, 60, and 90 days.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the City Cast careers page
• Prepare a portfolio or case study presentation that showcases your ability to create impactful sales materials and campaign concepts
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Research City Cast’s mission, values, and target markets to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.