📌 Core Information
🔹 Job Title: Revenue Marketing Manager, Strategic Campaigns
🔹 Company: WEX
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through data-driven insights and innovative strategies
- Identifying opportunities to optimize marketing efforts and enhance customer engagement
- Developing and implementing strategic initiatives to capitalize on revenue growth opportunities
- Collaborating with cross-functional teams to shape go-to-market strategies and provide light-touch product marketing support
ASSUMPTION: This role requires a high level of analytical and strategic thinking, with a focus on driving revenue growth through data-driven insights.
📋 Key Responsibilities
✅ Identify and analyze revenue growth opportunities beyond business-as-usual (BAU) activities, developing and implementing strategic initiatives to capitalize on these opportunities
✅ Conduct in-depth market research and competitive analysis to inform strategic decision-making
✅ Develop and present strategic recommendations to senior leadership, supported by data-driven insights
✅ Leverage data from various sources to analyze marketing performance, identify trends, and provide actionable insights
✅ Manage and optimize marketing technology platforms, ensuring accurate data tracking and reporting
✅ Collaborate with product and sales teams to develop and support go-to-market (GTM) strategies for new product launches and market expansions
✅ Support the planning and execution of integrated marketing campaigns, ensuring alignment with strategic objectives
✅ Provide light-touch product marketing support, including market research, competitive analysis, and messaging development
ASSUMPTION: This role requires a strong focus on data analysis and interpretation, with the ability to translate complex data into actionable insights and compelling narratives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in revenue marketing, strategic marketing, or marketing analytics with 5+ years experience
Required Skills:
- Expertise in Google Analytics, Google Suite, and Tableau
- Strong analytical and problem-solving skills
- Experience in developing and implementing GTM strategies
- Strong understanding of marketing technology and tracking systems
- Excellent communication and presentation skills
- Ability to work independently and as part of a team in a fast-paced environment
Preferred Skills:
- Experience in the software development industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in revenue marketing or related fields, with strong analytical and problem-solving skills.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (based on industry standards for a role of this level in Melbourne)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Generous time off policies
- Employee discounts and perks
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in Melbourne. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1983
Company Description:
- WEX (NYSE: WEX) is the global commerce platform that simplifies the business of running a business.
- WEX has created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world.
- Through its rich data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential.
Company Specialties:
- Fleet payments
- Healthcare payments
- Travel payments
- Virtual payments
- Corporate payment solutions
- Financial technology
- Benefits
- Mobility
- Pay and Get Paid
Company Website: wexinc.com
ASSUMPTION: WEX is a large enterprise with a global presence, offering a wide range of payment and financial technology solutions.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Advancement to a senior or director-level role within the marketing department
- Expansion into other areas of the business, such as product management or sales
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant opportunities for career growth and development within a large enterprise.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 293 Camberwell Rd, Melbourne, VIC 3124, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity, vibrant arts scene, and high quality of life.
- The office is located in the eastern suburb of Camberwell, with easy access to public transportation and amenities.
- The city experiences a temperate climate, with mild winters and warm summers.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the senior director of marketing
Key Assessment Areas:
- Analytical and problem-solving skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data analysis and strategic planning
- Demonstrate your ability to work collaboratively and effectively with cross-functional teams
ATS Keywords: Revenue growth, strategic marketing, data analysis, market research, competitive analysis, go-to-market strategy, integrated campaign management, product marketing, Google Analytics, Tableau
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing candidates' analytical and strategic skills.
🛠️ Tools & Technologies
- Google Analytics
- Google Suite (Gmail, Google Drive, Google Docs, etc.)
- Tableau
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Candidates should have proficiency in Google Analytics, Google Suite, and Tableau, with experience in marketing automation and CRM software preferred.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy translating complex data into actionable insights?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have a strategic mindset and enjoy developing and implementing innovative solutions?
ASSUMPTION: WEX values candidates who are data-driven, collaborative, and strategic, with a strong commitment to customer-centricity and innovation.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders
- Managing competing priorities and tight deadlines
- Keeping up with the latest trends and developments in marketing technology
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role may present challenges related to working in a large organization, managing multiple priorities, and keeping up with industry trends.
📈 Similar Roles Comparison
- This role is similar to a Strategic Marketing Manager or a Revenue Operations Manager, with a focus on driving revenue growth through data-driven insights and innovative strategies
- Unlike other marketing roles, this position requires a strong focus on data analysis and interpretation, with the ability to translate complex data into actionable insights and compelling narratives
- Career progression may involve advancement to a senior or director-level role within the marketing department, or expansion into other areas of the business, such as product management or sales
ASSUMPTION: This role is similar to other strategic marketing positions, with a focus on data-driven decision-making and revenue growth.
📝 Sample Projects
- Conducting a comprehensive analysis of marketing performance across multiple channels and developing data-driven recommendations to optimize campaign effectiveness
- Identifying and capitalizing on untapped revenue growth opportunities through strategic market research and competitive analysis
- Developing and implementing a go-to-market strategy for a new product launch, collaborating with cross-functional teams to ensure alignment with strategic objectives
ASSUMPTION: Sample projects for this role may involve data analysis, market research, competitive analysis, and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach innovation and staying ahead of industry trends?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Interview questions should focus on understanding the team structure, company culture, priorities, and approach to innovation and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by brushing up on your data analysis and strategic planning skills, and be ready to discuss your approach to collaborative teamwork
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
