📌 Core Information
🔹 Job Title: Revenue Marketing Program Manager
🔹 Company: Siemens
🔹 Location: Livonia, Michigan, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing programs to align marketing, sales, and product teams on a common demand management strategy
- Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives aligned with business objectives
- Providing regular updates and reports to senior leadership on program progress and performance
- Identifying and addressing alignment gaps between marketing, sales, and product teams to ensure seamless execution
- Fostering a culture of collaboration, innovation, and continuous improvement across all teams
ASSUMPTION: This role requires a strategic thinker with strong project management skills, excellent communication skills, and the ability to drive cross-functional collaboration. A proven ability to manage multiple initiatives simultaneously is essential.
📋 Key Responsibilities
✅ Develop and implement programs to align marketing, sales, and product teams on a common demand management strategy
✅ Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives aligned with business objectives
✅ Provide regular updates and reports to senior leadership on program progress and performance
✅ Identify and address alignment gaps between marketing, sales, and product teams to ensure seamless execution
✅ Foster a culture of collaboration, innovation, and continuous improvement across all teams
ASSUMPTION: The ideal candidate will have experience in program management within a marketing environment, with a proven ability to manage multiple initiatives simultaneously in a complex, matrixed organization.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5+ years of experience in program or project management within a marketing environment, with proven ability to manage multiple initiatives simultaneously
Required Skills:
- Program Management
- Project Management
- Communication
- Collaboration
- Strategic Thinking
- Innovation
- Continuous Improvement
- Marketing Automation
- Customer Relationship Management
- Change Management
- Cross-Functional Teamwork
- Reporting
- Problem Solving
- Team Building
- Influencing Change
Preferred Skills:
- Program Management Professional (PgMP) certification, or similar
- Advanced knowledge of marketing automation tools and customer relationship management systems
- Confidence working with a breadth of stakeholders across the organization in all levels of management
- Understanding of the Forrester B2B Revenue Waterfall
- A team builder with the ability to break down silos and promote the development of shared missions and learnings
ASSUMPTION: The ideal candidate will have experience working in a complex, matrixed organization and be comfortable working in a remote environment.
💰 Compensation & Benefits
Salary Range: $89,670 - $153,720 per year
Benefits:
- Health and wellness benefits
Working Hours: 40 hours per week
ASSUMPTION: The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically industrial automation and digitalization
Company Size: Large (over 100,000 employees globally)
Founded: 1847, in Berlin, Germany
Company Description:
- Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare
- From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation and advanced healthcare, we create technology with purpose, adding real value for customers
Company Specialties:
- Industrial automation and digitalization
- Transportation and logistics
- Healthcare solutions
- Power generation and distribution
Company Website: Siemens
ASSUMPTION: Siemens offers a wide range of products, solutions, and services, with a strong focus on digitalization and automation to improve efficiency, flexibility, and sustainability.
📊 Role Analysis
Career Level: Mid-career to senior-level role, with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Head of Revenue Marketing or a similar senior-level position
Work Arrangement: Remote, with occasional travel required for meetings and events
Growth Opportunities:
- Potential to move into management or leadership roles within the marketing organization
- Opportunities to work on high-impact, strategic projects that drive business growth
- Chance to gain experience in a global, matrixed organization and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings and events
Office Location(s): Livonia, Michigan, United States
Geographic Context:
- Livonia is a suburb of Detroit, Michigan, with a population of approximately 94,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours
ASSUMPTION: This role requires a self-motivated individual who can manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and situational interviews
- Final round interviews with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Cross-functional teamwork and collaboration
- Communication and presentation skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on program management and cross-functional collaboration
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage multiple initiatives
- Research Siemens and the role to demonstrate your understanding and enthusiasm
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Program Management, Marketing Strategy, Cross-Functional Teamwork, Demand Management, Change Management, Marketing Automation, Customer Relationship Management, Reporting, Problem Solving, Team Building, Influencing Change
ASSUMPTION: The interview process may vary depending on the specific hiring manager and team, but typically focuses on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management systems (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools used may vary depending on the team and project, but a strong understanding of marketing automation and customer relationship management systems is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: We take personal responsibility for our actions and their consequences
- Excellence: We strive for excellence in all we do
- Teamwork: We work together to achieve common goals
Work Style:
- Collaborative: We value open communication and active collaboration
- Innovative: We encourage creativity and continuous improvement
- Results-driven: We focus on delivering results and achieving our goals
Self-Assessment Questions:
- How do you align with Siemens' values, particularly 'Responsibility' and 'Teamwork'?
- How do you approach working in a remote environment, and what strategies do you use to stay productive?
- How do you balance multiple projects and priorities, and ensure seamless execution?
ASSUMPTION: Siemens values candidates who are responsible, innovative, and collaborative, with a strong focus on delivering results.
⚠️ Potential Challenges
- Managing multiple interdependent projects and stakeholders in a complex, matrixed organization
- Balancing the needs and priorities of marketing, sales, and product teams
- Working effectively in a remote environment, with occasional travel requirements
- Keeping up with the latest marketing automation tools and trends
ASSUMPTION: This role may present challenges related to managing multiple projects, working remotely, and staying current with marketing technology.
📈 Similar Roles Comparison
- This role is similar to other program management positions in marketing, but with a focus on aligning marketing, sales, and product teams on a common demand management strategy
- Unlike other roles, this position requires a strong understanding of the Forrester B2B Revenue Waterfall and the ability to work effectively in a matrixed organization
- Career progression may involve moving into management or leadership roles within the marketing organization
ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization.
📝 Sample Projects
- Developing and implementing a marketing-qualified leads (MQL) program to align marketing and sales teams on lead scoring and handoff criteria
- Creating a customer success program to improve customer retention and expansion rates
- Building a marketing attribution model to track and optimize marketing performance across multiple channels
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, focusing on aligning marketing, sales, and product teams on common goals and metrics.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization?
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing, sales, and product teams?
- What are the key performance indicators (KPIs) for this role, and how are they tracked?
- How does Siemens support the professional development and growth of its employees?
ASSUMPTION: These questions help candidates understand the role's context, priorities, and growth opportunities, as well as the company's commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Highlight your relevant experience and achievements in your resume, focusing on program management and cross-functional collaboration
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to manage multiple initiatives
- Research Siemens and the role to demonstrate your understanding and enthusiasm
- Prepare questions to ask the interviewer about the role, team, and company culture
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
