📌 Core Information
🔹 Job Title: Revenue Marketing Specialist
🔹 Company: Ontic
🔹 Location: Austin, Texas
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing marketing campaigns across email, paid digital, and webinars
- Monitoring and refining campaigns to drive engagement and revenue growth
- Collaborating with the Senior Revenue Marketing Manager to ensure effective campaign implementation
- Aligning with the Revenue Marketing team on strategic objectives and enhancing campaign execution
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work both independently and collaboratively.
📋 Key Responsibilities
✅ Build, schedule, and deploy email campaigns using Marketo, including copywriting, formatting, designing layouts, managing lists, and ensuring timely delivery
✅ Strategize and execute targeted campaigns through digital advertising, email, and content syndication to attract and engage prospects and clients
✅ Manage Ontic webinars, including content creation, preparation, and execution
✅ Develop program launch kits for sales education and adoption
✅ Monitor, analyze, and report on campaign performance metrics across programs and channels, providing insights for optimization
✅ Write copy and develop design briefs for paid advertising channels to drive brand awareness and engagement
✅ Ensure campaigns adhere to marketing best practices and brand guidelines
ASSUMPTION: This role requires a strong focus on execution and optimization, with a data-driven approach to campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in executing marketing campaigns, with a focus on email marketing, digital marketing, or related roles
Required Skills:
- Proficient in Marketo and CRM systems (e.g., Salesforce)
- Strong copywriting, editing, and communication skills
- High attention to detail with exceptional organizational and project management abilities
- Ability to thrive both independently and as a collaborative team member
Preferred Skills:
- Experience with sales outreach platforms (like Outreach or Salesloft) and sales enablement platforms (Seismic, Highspot, Showpad, etc)
ASSUMPTION: Candidates with experience in marketing automation platforms and CRM systems will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Competitive Salary
- Medical, Vision & Dental Benefits
- 401k
- Stock Options
- HSA Contribution
- Learning Stipend
- Flexible PTO Policy
- Quarterly company ME (mental escape) days
- Generous Parental Leave policy
- Home Office Stipend
- Mobile Phone Reimbursement
- Home Internet Reimbursement for Remote Employees
- Anniversary & Milestone Celebrations
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on Ontic's size and industry, and individual pay decisions are based on qualifications, experience level, and skillset.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on security software for corporate and government clients
Company Size: 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration
Founded: 2018, with a focus on providing proactive threat management and risk mitigation solutions
Company Description:
- Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger
- The Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations
- Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations
Company Specialties:
- Protective intelligence
- Threat intelligence
- Threat assessment
- Investigations
- Physical security software
- Case management
- Incident management
- Digital intelligence
- Security software
- OSINT
- Connected intelligence
- Workplace violence prevention
- Threat management
- GSOC
- Security operations
- Threat monitoring
- Executive protection
Company Website: http://www.ontic.co/
ASSUMPTION: Ontic's focus on security software and threat management makes it an attractive option for candidates interested in the security industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Senior Revenue Marketing Manager and collaborates with various teams, including sales and product
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from home
Growth Opportunities:
- Advancement within the marketing department, such as moving into a management role or specializing in a specific area of marketing
- Expanding skills and knowledge in marketing automation, CRM systems, and other relevant technologies
- Potential opportunities in other departments, such as sales or product, as the company grows
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely
Office Location(s): Austin, Texas, and Noida, India
Geographic Context:
- Austin is a vibrant city with a strong tech industry, offering a high quality of life and numerous cultural attractions
- The cost of living in Austin is relatively affordable compared to other major tech hubs
- Ontic's office is located in the Marathon Business Park, offering easy access to amenities and public transportation
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The hybrid work environment at Ontic allows for a good balance between collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Campaign management and execution skills
- Attention to detail and organizational abilities
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Ontic's mission and the role's responsibilities
- Prepare examples of your campaign management and execution skills to discuss during the interview
- Research Ontic's company culture and values to show your fit with the organization
ATS Keywords: Email Marketing, Digital Marketing, Campaign Management, Marketing Automation, CRM Systems, Copywriting, Project Management, Performance Metrics
ASSUMPTION: Ontic's interview process is designed to assess candidates' skills and cultural fit, with a focus on campaign management and execution abilities.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Outreach or Salesloft (optional)
- Seismic, Highspot, or Showpad (optional)
ASSUMPTION: Familiarity with marketing automation platforms and CRM systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Execution
- Integrity
- Collaboration
- Growth
Work Style:
- Data-driven
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a strong attention to detail and exceptional organizational skills?
- Are you comfortable working both independently and as part of a collaborative team?
- Do you have a data-driven approach to campaign management and optimization?
ASSUMPTION: Ontic values candidates who are empathetic, execution-focused, and committed to continuous growth and learning.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with a diverse range of stakeholders, including sales, product, and other marketing teams
- Keeping up with the latest marketing trends and technologies, requiring continuous learning and adaptation
- Balancing remote work and collaboration, requiring strong communication and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on campaign execution and optimization, with a focus on driving engagement and revenue growth
- In the security software industry, Ontic's focus on connected intelligence sets it apart from competitors, offering unique opportunities for growth and innovation
- Career paths in marketing can vary, but this role offers a clear path for advancement within the marketing department and the company as a whole
ASSUMPTION: This role offers a unique combination of campaign management and optimization responsibilities, with a focus on driving engagement and revenue growth in the security software industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage prospects and drive conversions
- Managing a webinar series to educate clients and prospects on Ontic's connected intelligence platform
- Creating a program launch kit to educate sales teams on new product features and benefits
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Revenue Marketing Specialist role at Ontic.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at Ontic, and how this role fits into that process?
- How does Ontic support the growth and development of its marketing team members?
- What are the most challenging aspects of working in the marketing department at Ontic, and how do you overcome them?
- How does Ontic measure the success of its marketing campaigns, and how can this role contribute to that process?
- What is the company culture like at Ontic, and how does the marketing department fit into that culture?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for the Revenue Marketing Specialist role at Ontic.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing campaign experience and achievements
- Write a cover letter that demonstrates your understanding of Ontic's mission and the role's responsibilities
- Prepare examples of your campaign management and execution skills to discuss during the interview
- Follow up with Ontic one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
