Revenue Operations Manager, Marketing

📌 Core Information

🔹 Job Title: Revenue Operations Manager, Marketing

🔹 Company: ASG

🔹 Location: Denver, Colorado

🔹 Job Type: Hybrid (3 days per week in-office)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Enhancing marketing department's processes and systems
• Streamlining operations and improving productivity
• Driving pipeline generation and revenue growth
• Collaborating with cross-functional teams

ASSUMPTION: This role requires a balance of strategic thinking, communication, and analytical skills with a deep understanding of marketing processes.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing processes and workflows

✅ Serve as the main contact for all aspects of the marketing process

✅ Operationalize process improvements using HubSpot marketing automation, website integration, and other tools

✅ Ensure a seamless flow of information between Marketing and Sales to drive pipeline generation

✅ Develop standards, guidelines, and training documents for HubSpot users

✅ Examine existing processes, identify flaws, and create solutions to improve design capabilities

✅ Oversee the selection, implementation, and management of marketing technologies and tools

✅ Collaborate with other tool owners on integrations and processes that affect team members and systems beyond Marketing Operations

✅ Recommend and implement best-practice processes, architectures, and integrations that optimize adoption, usability, and content workflows

✅ Ensure accurate and timely collection, storage, and analysis of marketing data

✅ Provide insights and recommendations based on data analysis to support decision-making and strategy development

✅ Oversee data integrity within marketing tools, including data import management, data cleanup, and deduping

✅ Work with internal partners and vendors to create a living marketing metrics dashboard

✅ Own metrics and data and drive strategy and agency relationships to unite them in one funnel and system

✅ Analyze campaign results and historic data to provide assessment of campaign effectiveness and utilize insights gained to influence future campaign strategies

✅ Build and manage dashboards, reports, layouts, process automation, and other configurable parts of the interface for each business unit

✅ Update and maintain internal databases

✅ Collaborate with the marketing team to plan, execute, and optimize marketing initiatives across various channels

✅ Work with marketing stakeholders to implement consistent workflows, campaign tracking, and naming conventions

✅ Develop and maintain dashboards and reports to track the performance of marketing campaigns and initiatives

✅ Provide regular updates to senior management and key stakeholders

✅ Work closely with cross-functional teams to ensure alignment and collaboration on marketing initiatives

✅ Work independently and cooperatively on multiple projects simultaneously

✅ Utilize project management software to communicate and manage timelines, coordinate feedback, and call out blockers

✅ Work to build and meet defined SLAs and timelines for projects and communicate updates proactively to stakeholders

✅ Manage relationships with external vendors and partners, ensuring they deliver on agreed-upon services and performance metrics

✅ Ensure all marketing activities comply with relevant regulations and industry best practices

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or related field

Experience: 3 to 5 years of experience in a Marketing Operations, Marketing Automation, or related role within a revenue operations framework

Required Skills:

• Strong understanding of marketing processes, technologies, and best practices
• Proficiency in marketing automation platforms (HubSpot strongly preferred), analytics tools (e.g., Google Analytics), and other tools
• Excellent analytical and problem-solving skills
• Strong project management skills with demonstrated ability to lead cross-functional projects and align stakeholders with diverse priorities
• Excellent communication, presentation, and interpersonal skills
• Detail-oriented with a focus on quality and accuracy
• Ability to adapt to a fast-paced, dynamic environment and work with cross-functional teams

Preferred Skills:

• Experience with Insycle or other customer data management platforms
• Capacity to navigate basic needs in CRM systems (Salesforce preferred)

ASSUMPTION: Candidates with a master's degree in a relevant field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year

Benefits:

• N/A (specific benefits not mentioned in the job description)

Working Hours: Flexible, with core business hours for collaboration with team members and stakeholders

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Revenue Operations Manager role in the Denver area.

📌 Applicant Insights

🔍 Company Context

Industry: Software as a Service (SaaS) for the hospitality industry

Company Size: 11-50 employees (small to mid-sized company)

Founded: 2013

Company Description:

• Actabl's mission is to empower the people that power hospitality by providing better solutions for hotel companies
• The company brings together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world
• Actabl gives hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked

Company Specialties:

• Project Management
• Donor Management
• Nonprofit marketing
• Nonprofit
• CRM
• and Nonprofit Software

Company Website: http://www.keela.co

ASSUMPTION: Working for a small to mid-sized company like Actabl may offer more opportunities for growth and direct impact on the company's success.

📊 Role Analysis

Career Level: Mid-level, with potential for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid, with 3 days per week in the downtown Denver office

Growth Opportunities:

• Potential to advance to a senior-level role within the marketing department or take on additional responsibilities as the company grows
• Opportunities to learn and develop skills in revenue operations, marketing, and project management
• Possibility to work on cross-functional projects and collaborate with various teams within the company

ASSUMPTION: This role offers significant growth potential for the right candidate, as Actabl is a growing company in a rapidly evolving industry.

🌍 Location & Work Environment

Office Type: Downtown Denver office with a hybrid work arrangement

Office Location(s): 311 W Pender Street, Vancouver, British Columbia V6B 1T3, CA

Geographic Context:

• Denver, Colorado is a major metropolitan area with a thriving tech industry
• The downtown Denver office is conveniently located and easily accessible by public transportation
• The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a vibrant food scene

Work Schedule: Flexible, with core business hours for collaboration with team members and stakeholders

ASSUMPTION: Working in a hybrid environment allows for a better work-life balance while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Understanding of marketing processes and technologies
• Analytical and problem-solving skills
• Project management skills and ability to lead cross-functional projects
• Communication, presentation, and interpersonal skills
• Attention to detail and focus on quality and accuracy
• Adaptability to a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of marketing processes and technologies in your application materials
• Showcase your analytical and problem-solving skills through specific examples or projects
• Prepare for behavioral interview questions that focus on your experience with marketing processes, project management, and collaboration

ATS Keywords: Marketing Operations, Marketing Automation, HubSpot, Salesforce, Data Analysis, Project Management, Communication, Interpersonal Skills, Problem-Solving, Campaign Tracking, Performance Reporting, Process Improvement, Team Collaboration, Vendor Management, Compliance, Detail-Oriented

ASSUMPTION: Actabl uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot (marketing automation platform)
• Salesforce (CRM system)
• Google Analytics (analytics tool)
• Insycle (customer data management platform, preferred but not required)
• Project management software (specific tools not mentioned)

ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering fundraisers and amplifying impact (mission-driven)
• Accessible and affordable solutions for nonprofits
• Commitment to building specialized solutions for the nonprofit sector

Work Style:

• Collaborative and cross-functional team environment
• Fast-paced and dynamic, with a focus on growth and innovation
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you align with Actabl's mission to empower fundraisers and amplify impact?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, cross-functional team environment?

ASSUMPTION: Actabl values candidates who are passionate about their mission, adaptable, and comfortable working in a collaborative team environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require long hours and tight deadlines
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing relationships with external vendors and partners may require strong negotiation and communication skills
• Ensuring compliance with relevant regulations and industry best practices may be complex and time-consuming

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on revenue operations within the marketing department
• Similar roles in other companies may focus more on marketing strategy or execution rather than revenue operations
• Career paths for this role may include advancement to senior-level positions within the marketing department or transition to other revenue operations roles within the company

ASSUMPTION: This role offers a unique opportunity to bridge marketing operations with broader revenue operations initiatives, ensuring end-to-end revenue strategies are executed seamlessly and with maximum impact.

📝 Sample Projects

• Implementing a new marketing automation platform (e.g., HubSpot) and migrating data from an existing system
• Streamlining marketing processes and workflows to improve efficiency and effectiveness
• Developing and maintaining dashboards and reports to track the performance of marketing campaigns and initiatives

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing processes and workflows, and how this role will improve them?
• How does this role collaborate with other departments, such as sales and customer success?
• What are the biggest challenges facing the marketing department, and how can this role address them?
• What opportunities are there for growth and advancement within the company?
• How does Actabl support work-life balance for employees working in a hybrid environment?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your experience with marketing processes, project management, and collaboration
• Research Actabl's mission, values, and company culture to demonstrate your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.