Roadshow Marketing Associate

📌 Core Information

🔹 Job Title: Roadshow Marketing Associate

🔹 Company: YMCA of Central Massachusetts

🔹 Location: Worcester, MA

🔹 Job Type: Part-Time

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing the YMCA at community events and activities
• Engaging with attendees and sharing the YMCA's story of impact
• Setting up and managing event booths and materials
• Tracking data and following up on leads post-event
• Working flexible hours, including evenings and weekends as needed

ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills, as well as the ability to work well with diverse groups of people.

📋 Key Responsibilities

✅ Review event checklists to ensure preparation

✅ Research events to develop effective engagement strategies

✅ Arrive early to set up booths and materials

✅ Engage with attendees throughout the event

✅ Pack up materials neatly after the event

✅ Track data and follow up on leads post-event

✅ Wear YMCA attire and name tag at all times

ASSUMPTION: Successful candidates will be comfortable with standing for extended periods and working in various environments.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: None specified, but 0-2 years of relevant experience is preferred

Required Skills:

• Strong communication and networking skills
• Event promotion skills
• Multi-tasking
• Proficiency in data tracking and follow-up activities

Preferred Skills:

• Bilingual or multilingual skills
• Experience working with diverse communities

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to think on their feet.

💰 Compensation & Benefits

Salary Range: $20.00 per hour

Benefits:

• Access to YMCA facilities
• Employee Assistance Program
• Sick Leave

Working Hours: Flexible, including evenings and weekends as needed

ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in the non-profit sector in Worcester, MA.

📌 Applicant Insights

🔍 Company Context

Industry: The YMCA of Central Massachusetts operates in the non-profit sector, focusing on youth development, healthy living, and social responsibility.

Company Size: The YMCA of Central Massachusetts has 201-500 employees across six branches in Worcester County.

Founded: The YMCA was founded in 1844 and has been serving communities worldwide since then. The YMCA of Central Massachusetts was established in 1853.

Company Description:

• The YMCA of Central Massachusetts offers a wide range of programs and services, including childcare, fitness, and community support initiatives.
• The organization is committed to fostering an inclusive environment that reflects, respects, and celebrates diversity.
• The YMCA of Central Massachusetts is made up of six branches throughout Worcester County.

Company Specialties:

• Childcare and early education
• Fitness and wellness programs
• Community support and social services

Company Website: www.ymcaofcm.org

ASSUMPTION: The YMCA of Central Massachusetts is a well-established organization with a strong commitment to community engagement and social responsibility.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Membership Support Department.

Work Arrangement: This is a part-time, on-site position with flexible hours, including evenings and weekends as needed.

Growth Opportunities:

• Gain experience in event marketing and community engagement
• Develop strong communication and interpersonal skills
• Potential for full-time or permanent positions within the organization

ASSUMPTION: This role offers an excellent opportunity for candidates to gain valuable experience in the non-profit sector and develop transferable skills.

🌍 Location & Work Environment

Office Type: The YMCA of Central Massachusetts has six branches throughout Worcester County, with this role primarily based at the Central Community Branch in Worcester.

Office Location(s): 75 Shore Drive, Worcester, MA 01605

Geographic Context:

• Worcester is the second-largest city in New England, with a diverse population of approximately 185,000 residents.
• The city offers a mix of urban and suburban environments, with a rich history and cultural scene.
• Worcester is centrally located in Massachusetts, with easy access to Boston, Providence, and other major cities.

Work Schedule: Flexible, including evenings and weekends as needed

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to think on their feet.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the Membership Support Department
• Background check and reference checks

Key Assessment Areas:

• Communication skills
• Interpersonal skills
• Problem-solving abilities
• Adaptability and flexibility

Application Tips:

• Highlight any relevant experience in event marketing, customer service, or community engagement
• Tailor your resume and cover letter to emphasize your strong communication, interpersonal, and organizational skills
• Be prepared to discuss your availability for flexible hours, including evenings and weekends

ATS Keywords: Event marketing, community engagement, customer service, communication, interpersonal skills, data tracking, follow-up activities

ASSUMPTION: The application process for this role may involve multiple stages, including phone or video screens and in-person interviews, to assess the candidate's fit for the position.

🛠️ Tools & Technologies

• Data tracking and follow-up systems (e.g., CRM software)
• Event planning and management tools
• Communication and collaboration platforms (e.g., email, instant messaging)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the branch and the event.

👔 Cultural Fit Considerations

Company Values:

• Youth Development
• Healthy Living
• Social Responsibility

Work Style:

• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work well with diverse groups of people

Self-Assessment Questions:

• How do you stay organized and manage multiple tasks in a fast-paced environment?
• Can you describe a time when you had to engage with a diverse group of people and how you handled it?
• How do you approach problem-solving and adaptability in challenging situations?

ASSUMPTION: Successful candidates will demonstrate a strong fit with the YMCA's core values and be comfortable working in a dynamic, inclusive environment.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends
• Standing for extended periods during events
• Engaging with diverse groups of people in various environments
• Managing multiple tasks and priorities simultaneously

ASSUMPTION: Candidates should be comfortable with the demands of this role and be able to manage their time and energy effectively.

📈 Similar Roles Comparison

• This role is similar to event marketing or community engagement positions in other non-profit organizations or for-profit companies.
• However, the YMCA's focus on youth development, healthy living, and social responsibility sets it apart from other organizations.
• Career paths in the YMCA may include opportunities to move into management or other leadership roles within the organization.

ASSUMPTION: While this role shares similarities with other event marketing or community engagement positions, the YMCA's unique mission and values make it a distinct opportunity.

📝 Sample Projects

• Planning and executing a successful event booth at a local fair or festival
• Developing and implementing an engagement strategy for a specific event or target audience
• Tracking and analyzing data from multiple events to identify trends and opportunities for improvement

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role contribute to the YMCA's mission and values?
• What opportunities are there for growth and development within the organization?
• How does the YMCA support its employees in maintaining a healthy work-life balance?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strong communication, interpersonal, and organizational skills
• Be prepared to discuss your availability for flexible hours, including evenings and weekends
• Follow up with the YMCA's HR Department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.