📌 Core Information
🔹 Job Title: RRP Digital Marketing Associate (Temporary)
🔹 Company: JT International S.A.
🔹 Location: Seoul, South Korea
🔹 Job Type: Temporary (12 months)
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting digital marketing manager in executing key initiatives
- Focusing on Ploom digital acquisition and retention activities
- Expanding into third-party e-commerce channels
- Driving consumer engagement and identifying growth opportunities
ASSUMPTION: This role requires strong analytical skills and familiarity with digital analytics tools, as well as experience in global stakeholder management, business planning, and vendor management.
📋 Key Responsibilities
✅ Manage end-to-end loyalty and referral initiatives, including Members Get Members (MGM) and Ploom Club
✅ Identify new channel opportunities and manage RRP portfolio & promotional activities in key third-party marketplaces
✅ Plan and execute online promotional campaigns across owned and third-party platforms
✅ Monitor and optimize campaign and sales performance using data analytics and user insights
✅ Manage and monitor the digital budget, ensuring ROI and proper evaluation of activation programs
ASSUMPTION: The role may involve working with cross-functional teams and external vendors, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: University degree with a high standard
Experience: Minimum 2+ years in FMCG, with knowledge of e-commerce, third-party online platforms, and digital marketing preferred
Required Skills:
- Strong analytical skills and familiarity with digital analytics tools
- Experience in global stakeholder management, business planning, and vendor management
- Knowledge of digital consumer experience best practices and ability to address consumer pain points
Preferred Skills:
- Familiarity with agile methodologies, Power BI, and SW development
ASSUMPTION: Proficiency in English and Korean is required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Seoul, the estimated salary range is ₩50,000,000 - ₩65,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Supportive and inclusive work environment
- Opportunities for professional development and career advancement
- Chance to be part of a global team shaping tomorrow's future
Working Hours: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing. JTI is a global leader in the tobacco industry, offering a wide range of products and brands.
Company Size: 10,001+ employees. As a large organization, JTI offers numerous opportunities for growth and development.
Founded: 1907. JTI has a rich history and extensive experience in the tobacco industry.
Company Description:
- JTI is committed to creating a diverse and inclusive work environment
- The company values innovation, inclusivity, and continuous improvement
- JTI strives to create a safe space for employees to express ideas and grow together
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Consumer Electronics
- Human Resources
- Careers
- International Mobility
- Training
- Finance
- Graduates and Interns
Company Website: jti.com
ASSUMPTION: JTI's global presence and extensive product portfolio offer unique opportunities for employees to gain diverse experience and exposure.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity to grow and make a significant impact on the company's digital marketing efforts.
Reporting Structure: The Digital Marketing Associate will report directly to the Digital Marketing Manager.
Work Arrangement: On-site, with flexible working arrangements and opportunities for remote work.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the digital marketing team
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in digital marketing, stakeholder management, and project management
ASSUMPTION: The role's focus on digital marketing and stakeholder management provides a strong foundation for career growth within the company.
🌍 Location & Work Environment
Office Type: JTI's Seoul office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a vibrant, multicultural city with a thriving business environment
- The city offers numerous opportunities for personal and professional growth
- Seoul is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with flexible working arrangements and opportunities for remote work.
ASSUMPTION: JTI's Seoul office provides a dynamic and engaging work environment that supports employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Phone screening with Talent Advisor
- Assessment tests
- Interviews
- Offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Digital marketing knowledge and experience
- Stakeholder management and communication skills
- Cultural fit and alignment with JTI's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, stakeholder management, and project management
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Digital Marketing, Stakeholder Management, Project Management, Loyalty Programs, E-commerce, Data Analytics
ASSUMPTION: JTI's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Power BI
- SW development tools
- Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Inclusivity
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with cross-functional teams and external vendors?
- Do you have a strong analytical mindset and a passion for digital marketing?
ASSUMPTION: JTI values employees who are innovative, inclusive, and committed to continuous improvement, as well as those who thrive in a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Managing global stakeholders and vendors may present unique communication and cultural challenges
- Balancing multiple projects and priorities may require strong time management and organizational skills
- Working in a large organization may present opportunities for career growth, but also competition for advancement
ASSUMPTION: These challenges can be overcome with strong communication, project management, and stakeholder management skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique focus on Ploom digital acquisition and retention activities, as well as expansion into third-party e-commerce channels
- JTI's global presence and extensive product portfolio provide unique opportunities for growth and development
- This role offers a clear path for career advancement within the digital marketing team
ASSUMPTION: This role provides a unique opportunity to gain experience in digital marketing, stakeholder management, and project management within a global tobacco manufacturing company.
📝 Sample Projects
- Developing and executing a successful Ploom Club loyalty program
- Expanding Ploom's presence on key third-party e-commerce platforms
- Optimizing digital marketing campaigns to improve ROI and customer engagement
ASSUMPTION: These projects demonstrate the role's focus on digital marketing, stakeholder management, and project management, as well as its potential for driving consumer engagement and growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital marketing strategy for Ploom and JTI?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does JTI support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in digital marketing?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunity for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- If selected, anticipate phone screening, assessment tests, interviews, and an offer within 1-3 weeks of the job posting closure
- Follow up with the hiring manager or talent advisor if you have not heard back within the expected timeline
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
