📌 Core Information
🔹 Job Title: Russian-speaking Marketing Lead
🔹 Company: Transparent Hiring
🔹 Location: Bucharest, Romania (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Own the full marketing funnel for global talent acquisition in Germany
- Build and lead a small, high-leverage team
- Set strategy and OKRs for paid, organic, and partnership channels
- Optimize marketing funnel and scale successful initiatives
- Collaborate with founders and sales on candidate profiles and feature launches
ASSUMPTION: This role requires a strategic mindset, hands-on experience in growth marketing, and fluency in English and Russian.
📋 Key Responsibilities
✅ Set strategy and OKRs for paid, organic, and partnership channels
✅ Design the growth engine: marketing funnel, tools, and tech stack
✅ Own the budget and channel P&Ls; re-allocate fast based on ROAS
✅ Coach and coordinate a team of specialists and freelancers
✅ Optimize the marketing funnel and scale successful initiatives
✅ Partner with founders and sales on candidate profiles and feature launches
ASSUMPTION: This role requires a strong understanding of marketing funnels, data analysis, and team coordination.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years in B2C or marketplace growth, with experience taking a funnel from <1k to several thousand MQLs/month
Required Skills:
- Hands-on with marketing funnel automations, chatbot sequences, Meta & LinkedIn ads, SEO/SEM basics, and attribution reports
- Fluent English and Russian
- Data-literate: build reports and extract insights from raw CRM and GA data
- Comfortable in a startup environment
Preferred Skills:
- Experience with EdTech
- Knowledge of German job market trends
ASSUMPTION: Candidates with experience in EdTech and knowledge of the German job market may have an advantage.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on experience and market standards for a Marketing Lead role in Romania)
Benefits:
- Remote work
- Flexible working hours
- Opportunity to work in a fast-growing startup
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range is an estimate based on market standards for a Marketing Lead role in Romania. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services, specifically focused on tech recruitment and relocation for German companies
Company Size: 11-50 employees (Small to mid-size company, offering a dynamic and agile work environment)
Founded: 2020 (Relatively new company with growth opportunities)
Company Description:
- Specializes in matching IT talents willing to relocate with European companies
- Offers recruitment and relocation services, making the relocation process smooth and effortless
- Works closely with clients to understand their needs and provide outstanding talent
Company Specialties:
- Frontend development
- Backend Development
- Fullstack Development
- Android
- iOS
- DevOps
- UI/UX
- Cloud Infrastructure
- QA Automation
- Data Science
- Embedded Development
- and SAP
Company Website: transparent-hiring.com
ASSUMPTION: Transparent Hiring is a growing company with a strong focus on providing excellent service to both clients and candidates.
📊 Role Analysis
Career Level: Mid to senior-level marketing role, offering growth opportunities
Reporting Structure: This role reports directly to the founders and works closely with the sales team
Work Arrangement: Remote work, with the possibility of occasional on-site meetings
Growth Opportunities:
- Building and leading a team of marketing specialists
- Expanding the marketing funnel and exploring new channels
- Potential career progression to Head of Marketing or similar role
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings)
Office Location(s): Bucharest, Romania (with the possibility of occasional on-site meetings in Germany)
Geographic Context:
- Bucharest is the capital and largest city of Romania, offering a vibrant tech industry and a high quality of life
- Time zone: Eastern European Time (EET, UTC +2)
- English is widely spoken, making it easy for expats to integrate
Work Schedule: Full-time (40 hours/week), flexible schedule with occasional on-site meetings
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while occasional on-site meetings ensure team cohesion and alignment with company goals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the founders
- Technical assessment or case study
- Final interview with the founders and/or other team members
- Job offer
Key Assessment Areas:
- Marketing strategy and funnel optimization
- Data analysis and reporting skills
- Team leadership and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing funnel experience and data analysis skills
- Prepare examples of successful marketing campaigns and their results
- Demonstrate your ability to work in a remote and dynamic startup environment
ATS Keywords: Marketing Lead, Growth Marketing, Marketing Funnel, Data Analysis, Team Coordination, Budget Management, Lead Generation, Partnerships, Russian-speaking, English-speaking, EdTech, B2C Growth, Marketplace Growth
ASSUMPTION: The interview process may vary depending on the candidate's skills and experience, but it typically involves a combination of behavioral, technical, and case study assessments.
🛠️ Tools & Technologies
- CRM: HubSpot, Salesforce, or similar
- Marketing Automation: Marketo, Pardot, or similar
- SEO/SEM: Google Ads, Google Analytics, SEMrush, or similar
- Social Media: LinkedIn, Facebook, Instagram, or similar
- Communication: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Transparent and honest communication
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Dynamic and agile, with a focus on results and impact
- Data-driven decision making
- Open and collaborative team environment
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced startup environment?
- Are you comfortable working remotely and managing a team virtually?
- Do you have strong data analysis skills and a results-driven mindset?
- Are you a strong communicator and collaborator, with a customer-centric approach?
ASSUMPTION: Transparent Hiring values candidates who are adaptable, data-driven, and customer-focused, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance
- Balancing multiple priorities and stakeholders in a fast-growing startup
- Adapting to a dynamic and evolving work environment
- Occasional on-site meetings may require travel to Germany
ASSUMPTION: These challenges are inherent to working in a remote and dynamic startup environment, and successful candidates will be adaptable, resilient, and proactive in addressing them.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and funnel optimization
- Compared to other marketing lead roles, this position offers significant growth opportunities in team leadership and career progression
- This role is unique in its focus on global talent acquisition and relocation for the tech industry
ASSUMPTION: While this role shares similarities with other marketing lead positions, its focus on global talent acquisition and relocation sets it apart in the market.
📝 Sample Projects
- Developing and implementing a marketing strategy to increase MQLs by 50% within the first six months
- Optimizing the marketing funnel to reduce CAC by 20% through A/B testing and automation
- Expanding the marketing team and delegating tasks to ensure consistent performance and growth
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute marketing strategies, optimize funnels, and manage a team in a fast-paced startup environment.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team?
- What are the key priorities for the marketing team in the first 90 days?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
- What opportunities are there for collaboration with other departments, such as sales and product?
- How does the company support remote work and team cohesion?
ASSUMPTION: These questions are designed to help candidates better understand the company's priorities, culture, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing funnel experience and data analysis skills
- Prepare examples of successful marketing campaigns and their results
- Demonstrate your ability to work in a remote and dynamic startup environment
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
