📌 Core Information
🔹 Job Title: SaaS Marketing Specialist
🔹 Company: Watts Water Technologies
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel digital campaigns to promote the smart water management platform.
- Developing targeted programs to attract, nurture, and convert prospects.
- Creating compelling content aligned to the customer journey.
- Analyzing KPIs and performance metrics to refine strategies and improve ROI.
- Collaborating with cross-functional teams to align marketing efforts with project goals.
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and digital campaign execution. Familiarity with the water technology industry is a plus but not required.
📋 Key Responsibilities
✅ Plan and execute multi-channel digital campaigns tailored to facility managers, building owners, and sustainability teams across several sectors.
✅ Develop targeted programs to attract, nurture, and convert prospects using email, webinars, digital ads, and SEO tactics.
✅ Work with content creators and subject matter experts to develop compelling assets aligned to the customer journey.
✅ Track KPIs and performance metrics across all campaigns; using insights to refine strategies and improve ROI.
✅ Collaborate with sales and product teams to align marketing materials, virtual and live events, product launches, and communications with project goals.
✅ Stay current with industry trends in water management, building automation, and smart infrastructure to refine messaging and campaign focus.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2+ years of marketing experience, preferably in a B2B SaaS or smart building technology environment.
Required Skills:
- Proven ability to execute demand generation campaigns and support the full marketing funnel.
- Strong writing and editing skills for both technical and promotional content.
- Analytical mindset with experience using Google Analytics, HubSpot reporting, or similar platforms.
- Team-oriented, proactive, and able to thrive in a fast-paced, cross-functional environment.
Preferred Skills:
- Knowledge of the commercial facilities management or water technology industries.
- Experience with digital ad platforms (Google Ads, LinkedIn Ads).
- Familiarity with IoT/SaaS product marketing.
- Basic understanding of HTML/CSS and web publishing tools.
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $78,000 per year (AI-estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive compensation based on skills, qualifications, and experience
- Comprehensive medical and dental coverage, retirement benefits
- Family building benefits, including paid maternity/paternity leave
- 10 paid holidays and Paid Time Off
- Continued professional development opportunities and educational reimbursement
- Additional perks such as fitness reimbursements and employee discount programs
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Watts Water Technologies is a global leader in the innovation, development, and manufacturing of water technologies, systems, and solutions. They operate in the wholesale building materials industry.
Company Size: Watts Water Technologies has 5,001-10,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: 1874, with a rich history and extensive experience in the water technology sector.
Company Description:
- Watts Water Technologies offers a varied product line focused on plumbing & flow control, water quality & conditioning, water reuse & drainage, HVAC, and municipal waterworks.
- The company is traded on the New York Stock Exchange under the symbol “WTS” and focuses on growing shareholder value through strategic goals such as growth, commercial excellence, operational excellence, “One Watts Water,” and a talent & performance culture.
- Watts Water Technologies is active on social media platforms, with a presence on LinkedIn, Twitter, Facebook, and Instagram.
Company Specialties:
- Plumbing
- HVAC
- Water Quality
- Gas
- Conditioning
- Waterworks
- and Drainage
Company Website: Watts Water Technologies
ASSUMPTION: Watts Water Technologies' extensive product line and global presence offer candidates a diverse range of opportunities to grow and develop their skills.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in B2B SaaS or related industries.
Reporting Structure: The SaaS Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product teams.
Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Expanding skills in water technology and smart building industries.
- Gaining experience in a global organization with a diverse product line.
- Potential career progression into senior marketing roles or specialized product marketing positions.
ASSUMPTION: This role provides ample opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Watts Water Technologies has multiple office locations worldwide, with this role being remote-friendly.
Office Location(s): North Andover, MA (Headquarters), with additional offices in Italy, the Netherlands, China, France, Canada, and the United States.
Geographic Context:
- North Andover, MA, is a suburban area with a mix of urban and rural environments, offering a balance between work and leisure activities.
- The remote-friendly work arrangement allows for flexibility in location, with the opportunity to work from various settings.
- Watts Water Technologies' global presence provides opportunities for international collaboration and travel.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The remote-friendly work arrangement offers candidates the flexibility to balance their personal and professional lives while collaborating with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Virtual interview with the hiring manager and/or team members
- Final interview with senior leadership or additional team members
Key Assessment Areas:
- Marketing skills and experience
- Campaign planning and execution
- Content creation and strategy
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led in the past.
- Demonstrate your understanding of the water technology industry and Watts Water Technologies' products.
- Showcase your ability to work collaboratively and adapt to a fast-paced, cross-functional environment.
ATS Keywords: B2B SaaS marketing, digital campaign execution, lead generation, content creation, analytics, project management, water technology, smart building, marketing funnel
ASSUMPTION: Watts Water Technologies' hiring process is designed to assess candidates' marketing skills, experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Google Ads
- LinkedIn Ads
- HTML/CSS
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Performance
- Respect
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, cross-functional environment?
- Are you comfortable working with data and using analytics to inform decision-making?
- Do you have strong communication skills and the ability to collaborate effectively with various teams?
- Are you passionate about the water technology industry and committed to driving sustainable solutions?
ASSUMPTION: Candidates who align with Watts Water Technologies' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Staying current with industry trends and adapting marketing strategies accordingly
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing remote work and on-site responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on campaign execution and lead generation within the B2B SaaS space.
- Watts Water Technologies' global presence and diverse product line offer unique opportunities for growth and development not typically found in smaller organizations or more specialized roles.
- This role provides a clear path for career progression within a large, established organization.
ASSUMPTION: Candidates should consider their long-term career goals and personal preferences when comparing this role to other marketing opportunities.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for a new product launch
- Creating a series of blog posts and whitepapers to educate customers on the benefits of smart water management
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the water technology industry, and how does this role address them?
- How does Watts Water Technologies support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Watts Water Technologies foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Demonstrate your understanding of the water technology industry and Watts Water Technologies' products
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
