📌 Core Information
🔹 Job Title: Sales and Marketing Director
🔹 Company: Otterbein SeniorLife
🔹 Location: Lebanon, Ohio
🔹 Job Type: On-site
🔹 Category: Healthcare
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a detailed marketing and sales plan
- Optimizing community census and financial results
- Representing Otterbein at public functions and events
- Building relationships with prospective residents and moving them through the sales funnel
ASSUMPTION: This role requires a strong background in sales and marketing, with a proven track record of meeting or exceeding sales goals. The ideal candidate will have experience in the healthcare industry or a related field.
📋 Key Responsibilities
✅ Develop, maintain, and execute a detailed marketing and sales plan
✅ Use sales forecasting and strategic planning to ensure increased census and financial results
✅ Meet/exceed sales goals, including critical success factors such as outbound calls, appointments, tours, and move-ins
✅ Optimize community census, financial results, and resident satisfaction for independent living residences and healthcare beds
✅ Coordinate and participate in promotional activities and public functions
✅ Conduct tours for potential residents and families
✅ Formulate, direct, and coordinate marketing and promotional efforts
✅ Build relationships with existing and new prospective residents and move them effectively through the Otterbein sales funnel
✅ Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up
✅ Develop and strengthen collaborative working relationships with internal departments and staff
ASSUMPTION: The successful candidate will have excellent communication skills, be detail-oriented, and able to prioritize and manage their time effectively. They will also be flexible and able to adjust to impromptu situations regularly.
🎯 Required Qualifications
Education: B.S. in Marketing or Business Management preferred, or equivalent experience
Experience: Proven track record of successful sales experience
Required Skills:
- Excellent communication skills: listening, verbal, and written
- Ability to develop strategic and tactical sales plans to meet/exceed objectives
- Excellent customer service skills, good judgment, and decision-making skills
- Mission-driven passion for serving older adults
Preferred Skills:
- Experience in the healthcare industry or a related field
- Familiarity with CRM software
ASSUMPTION: While a degree in marketing or business management is preferred, Otterbein will provide training on the industry for successful and driven marketing and sales professionals.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for a Sales and Marketing Director in the healthcare industry in Ohio)
Benefits:
- Medical insurance with free virtual doctor visits
- Vision and dental insurance
- Paid Time off that accrues immediately
- Paid Holidays
- Life insurance
- Retirement Savings with a 401(k) or 403(b) with company match
- Access to 50% of your wages before payday through PayActiv
- Employee sponsored fund for employees in need
- Employee Assistance Program (EAP)
- Tuition Assistance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales and Marketing Director in the healthcare industry in Ohio. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Otterbein SeniorLife is a non-profit 501(c)(3) health and human service organization that provides senior housing options rooted in respect and community. They offer different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services in Ohio and Indiana.
Company Size: Otterbein SeniorLife has 1,001-5,000 employees, making it a mid-sized organization. This means there are ample opportunities for career growth and development.
Founded: Otterbein SeniorLife was founded in 1912 and has been serving families and communities for over 100 years.
Company Description:
- Otterbein SeniorLife consists of lifestyle communities, revolutionary small house neighborhoods, home health, and hospice care in Ohio and Indiana.
- They offer different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services.
- Otterbein's values include respect, commitment, stewardship, community, quality, ministry, wisdom, and health.
Company Specialties:
- CCRC (Continuing Care Retirement Community)
- Assisted Living
- Continuing Care
- Skilled Nursing Care
- Rehabilitation Services
- Life Enrichment
- Nonprofit
- Home Health
- Hospice
- Wellness
- Memory Support
- Lifeplan Community
Company Website: http://www.otterbein.org
ASSUMPTION: Otterbein SeniorLife is a well-established organization with a strong reputation in the healthcare industry. They value their employees and provide a supportive atmosphere with a positive long-term future.
📊 Role Analysis
Career Level: This role is at the management level, with the opportunity to grow and develop within the organization.
Reporting Structure: The Sales and Marketing Director reports directly to the Otterbein SeniorLife leadership team.
Work Arrangement: This is an on-site role, with the opportunity to work from home occasionally, depending on the organization's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a senior leadership role within the organization
- Expansion of responsibilities to include additional communities or services
- Professional development and training opportunities
ASSUMPTION: Otterbein SeniorLife values employees who demonstrate excellence and lead by example. Those who are passionate about the organization's mission are rewarded with a unique working environment, a supportive atmosphere, and a positive long-term future.
🌍 Location & Work Environment
Office Type: Otterbein SeniorLife has multiple locations throughout Ohio and Indiana, with the main headquarters in Lebanon, Ohio.
Office Location(s): 3855 Lower Market St, Suite 300, Lebanon, Ohio 45036, US
Geographic Context:
- Lebanon, Ohio, is a small city located about 30 miles north of Cincinnati.
- The cost of living in Lebanon is relatively low compared to other areas in Ohio.
- The city offers a variety of outdoor activities, cultural attractions, and a strong sense of community.
Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with the opportunity for flexible hours depending on the candidate's needs and the organization's policies.
ASSUMPTION: Otterbein SeniorLife values work-life balance and offers a supportive atmosphere for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Sales and marketing experience and skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Otterbein's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your sales and marketing experience and skills, as well as your passion for serving older adults.
- Prepare for behavioral interview questions that focus on your sales and marketing experience, as well as your ability to build relationships and move prospects through the sales funnel.
- Research Otterbein SeniorLife and be prepared to discuss why you are a good fit for the organization and the role.
ATS Keywords: Sales, Marketing, Director, Healthcare, Senior Living, Prospecting, Relationship Building, Strategic Planning, CRM, Customer Service, Communication, Leadership
ASSUMPTION: Otterbein SeniorLife uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Marketing automation tools
- Sales enablement platforms
- Project management software
ASSUMPTION: The specific tools and technologies used by Otterbein SeniorLife may vary depending on the role and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value the older person as a child of God
- Commitment: Believe in the mission with loyalty and passion of purpose
- Stewardship: Use our time, talent, and treasure prudently with our neighbor in mind
- Community: Work with persons and organizations in a spirit of inclusiveness
- Quality: Strive to achieve the measure of excellence in all we are and wish to become
- Ministry: Perfect our service through faith, hope, and love
- Wisdom: Appreciate and value that which is borne of life’s experience in all persons
- Health: Promote the holistic well-being of individuals
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on meeting or exceeding sales goals
- Adaptable and able to adjust to impromptu situations
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record of successful sales experience?
- Are you passionate about serving older adults and committed to Otterbein's mission?
- Are you able to work effectively in a collaborative and team-oriented environment?
- Do you have excellent communication skills and the ability to build relationships with prospective residents and families?
- Are you detail-oriented, able to prioritize, and manage your time effectively?
ASSUMPTION: Otterbein SeniorLife values employees who align with their mission and values and are committed to serving their residents and communities.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to attend promotional events or meet with prospective residents.
- The sales and marketing landscape in the healthcare industry can be competitive and challenging.
- The role may require travel to different Otterbein SeniorLife locations throughout Ohio and Indiana.
- The cost of living in Lebanon, Ohio, may be lower than in other areas, but the salary range for this role may not reflect that difference.
ASSUMPTION: Otterbein SeniorLife values work-life balance and offers a supportive atmosphere for employees. However, the nature of the role may require occasional flexibility in work hours and schedules.
📈 Similar Roles Comparison
- This role is unique in that it combines sales and marketing responsibilities for independent living and healthcare services within a non-profit organization.
- The healthcare industry is highly regulated and competitive, with a focus on quality and customer service.
- Career paths in sales and marketing within the healthcare industry can lead to senior leadership roles, such as Vice President of Sales and Marketing or Chief Marketing Officer.
ASSUMPTION: While this role is unique, it offers a wealth of opportunities for career growth and development within the organization and the healthcare industry.
📝 Sample Projects
- Developing and executing a successful marketing and sales plan for a new Otterbein SeniorLife community
- Implementing a CRM system to track leads and sales opportunities, resulting in increased efficiency and effectiveness
- Conducting market research and analysis to identify trends and opportunities in the senior living industry
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Sales and Marketing Director may be involved in at Otterbein SeniorLife.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does Otterbein SeniorLife support the professional development and growth of its employees?
- What are the biggest challenges facing the organization in the next year, and how can this role help address them?
- How does Otterbein SeniorLife measure the success of its sales and marketing efforts?
- What is the work environment like at Otterbein SeniorLife, and how does the organization support work-life balance?
ASSUMPTION: These key questions are intended to help you better understand the role, the organization, and the cultural fit between you and Otterbein SeniorLife.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales and marketing experience and skills, as well as your passion for serving older adults.
- Prepare for behavioral interview questions that focus on your sales and marketing experience, as well as your ability to build relationships and move prospects through the sales funnel.
- Research Otterbein SeniorLife and be prepared to discuss why you are a good fit for the organization and the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
