📌 Core Information
🔹 Job Title: Sales and Marketing for Distributors Intern - Rookie Program FW’ 2025
🔹 Company: Under Armour
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-04-11
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Implementing aligned ways of working across all functions of the Distributor’s POD
- Supervising the organization of in-person events with partners
- Building marketing reports to highlight key learnings
- Tracking marketing stories across different countries
ASSUMPTION: This role is part of Under Armour’s Rookie Program, designed for students to gain real-world experience and make a business impact during their 5-month internship.
📋 Key Responsibilities
✅ Implement aligned ways of working and decks between all x-functions of the Distributor’s POD
✅ Supervise the organization of in-person events with partners along the GTN process
✅ Build marketing reports to present and highlight key learnings
✅ Track marketing stories from a channel and brand standpoint over the different countries of the Distributors’ Partners
ASSUMPTION: The intern will work closely with a mentor and cross-functional teams, gaining valuable global exposure and collaborating with talented professionals from across the company.
🎯 Required Qualifications
Education: Enrolled in a Dutch University (not online) in a Bachelor or a Master program for the entire duration of the program
Experience: None specified (entry-level role)
Required Skills:
- Strong communication and collaboration skills
- Ability to work independently and in a team
- Proficient in Microsoft Office Suite
- Fluency in English
Preferred Skills:
- Previous experience in sales or marketing
- Knowledge of the retail industry
- Familiarity with data analysis and reporting tools
ASSUMPTION: As this is an entry-level role, relevant coursework and extracurricular activities may be considered as valuable experience.
💰 Compensation & Benefits
Salary Range: €750 gross monthly allowance
Benefits:
- Health and Wellness allowance (€50 net monthly) OR Free Classpass membership
- Under Armour Merchandise Discounts
- Access to Under Armour’s Human Performance Institute (Gym) on-site
- NS Business Card
- 38 hours working week
Working Hours: Full-time (38 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level internships in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Under Armour operates in the retail apparel and fashion industry, focusing on performance and innovation.
Company Size: Under Armour has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1996, with a mission to make athletes better through innovative performance solutions.
Company Description:
- Under Armour is obsessed with being better, stronger, and more focused than anyone else in the industry.
- The company aims to inspire athletes with performance solutions they never knew they needed and can’t imagine living without.
- Under Armour’s values – Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together – define and unite the company and its teammates.
Company Specialties:
- Performance
- Brand
- Innovation
- Apparel
- Footwear
- Digital Fitness
- Technology
Company Website: http://www.underarmour.com
ASSUMPTION: Under Armour’s global presence and diverse product offerings provide interns with extensive learning opportunities and exposure to various aspects of the business.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to their mentor and collaborate with cross-functional teams.
Work Arrangement: Hybrid, with 3 days on-site per week, starting in October, and increasing to 4 days per week in January 2026.
Growth Opportunities:
- Exposure to various functions and teams within Under Armour
- Potential full-time employment opportunities after the internship, based on performance
- Access to executive Q&A sessions and personalized guidance from talent advisors
ASSUMPTION: The Rookie Program is designed to provide interns with a holistic understanding of Under Armour’s brand and business, setting them up for success in their future careers.
🌍 Location & Work Environment
Office Type: Under Armour’s Amsterdam office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Stadionplein 10, Amsterdam, North Holland 1076 CM, Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city of the Netherlands, known for its vibrant culture, historic canals, and diverse neighborhoods.
- The city is home to a thriving business ecosystem, with numerous multinational corporations and startups.
- Amsterdam offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
Work Schedule: Full-time (38 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: Under Armour’s Amsterdam office provides an inclusive and engaging work environment that supports the growth and development of its interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Under Armour careers website
- Phone or video screening with the Under Armour talent acquisition team
- In-depth interviews with the hiring manager and potential team members
- Final decision and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to work independently
- Communication and collaboration skills
- Adaptability and willingness to learn
- Alignment with Under Armour’s values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of Under Armour’s brand, products, and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Sales, Marketing, Distributors, Rookie Program, Intern, Amsterdam, Under Armour, Retail, Apparel, Fashion
ASSUMPTION: Under Armour’s application process is designed to assess candidates’ skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The intern will be expected to learn and utilize various tools and technologies to effectively perform their job responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Love Athletes: Under Armour is committed to making athletes better through innovative performance solutions
- Celebrate the Wins: The company recognizes and celebrates its accomplishments, both big and small
- Stand for Equality: Under Armour promotes fairness, equity, and respect in all aspects of its business
- Act Sustainably: The company works ethically and efficiently to protect the environment and its resources
- Fight On Together: Under Armour fosters a collaborative and supportive work environment that encourages growth and learning
Work Style:
- Under Armour values a fast-paced, dynamic work environment that encourages innovation and continuous improvement
- The company promotes a culture of collaboration, teamwork, and open communication
- Under Armour offers flexible working arrangements, including remote work and hybrid schedules
Self-Assessment Questions:
- Do you share Under Armour’s passion for making athletes better through innovative performance solutions?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and quick decision-making?
- Do you thrive in a collaborative work environment that values open communication and teamwork?
ASSUMPTION: Under Armour’s company culture is built on its core values, which guide the behavior and decisions of its teammates.
⚠️ Potential Challenges
- The internship is a 5-month commitment, which may require adjustments to personal schedules and priorities
- The role may involve working with multiple teams and stakeholders, requiring strong communication and project management skills
- The intern may face challenges balancing their academic responsibilities with their internship duties
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration with on-site teammates
ASSUMPTION: Under Armour provides interns with the support and resources they need to overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Unlike traditional sales or marketing internships, this role focuses on distributor management and event planning
- The Rookie Program offers a unique opportunity to gain exposure to various aspects of Under Armour’s business and work with cross-functional teams
- This internship provides a clear path for career growth and development within the company
ASSUMPTION: While this role shares similarities with other sales and marketing internships, its focus on distributor management and event planning sets it apart.
📝 Sample Projects
- Developing and implementing a new structure for ways of working that aligns all x-functions on a shared business vision
- Planning and executing an in-person event with partners, including logistics, vendor management, and on-site support
- Creating marketing reports that highlight key learnings and track marketing stories across different countries
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded understanding of Under Armour’s business and the skills required to succeed in their roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational structure, and who will the intern be working closely with?
- What opportunities are there for professional development and growth within Under Armour?
- How does Under Armour support work-life balance for its interns?
- What are the key challenges facing the company and this role, and how can the intern contribute to addressing them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to Under Armour’s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the Under Armour talent acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
