📌 Core Information
🔹 Job Title: Sales and Marketing Manager
🔹 Company: Ralmax
🔹 Location: Victoria Harbour Ferries, Victoria, British Columbia, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Sales & Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to improve passenger counts and revenue
- Building and maintaining relationships with clients and partners
- Managing sales opportunities and ensuring positive customer service
- Recruiting, training, and supervising seasonal dock staff
ASSUMPTION: This role requires a high degree of autonomy and strong business acumen, as the Sales and Marketing Manager will have a significant impact on the business's success.
📋 Key Responsibilities
✅ Developing and executing marketing strategies and campaigns in collaboration with a 3rd party marketing agency
✅ Ensuring the online presence of Victoria Harbour Ferry is aligned with business goals and maintaining up-to-date marketing materials
✅ Identifying and pursuing new sales opportunities, building relationships with clients and partners, and negotiating contracts and service agreements
✅ Selling tours, charters, special packages, and large group bookings, and handling sales enquiries and customer service issues
✅ Creating and managing the annual budget for Sales and Marketing activities, recruiting and training seasonal dock staff, and ensuring POS terminals are available and operating properly
✅ Monitoring sales volumes and trends and initiating actions to correct any drop-offs
ASSUMPTION: The Sales and Marketing Manager will need to be proactive in identifying trends and addressing any issues that may impact sales volumes.
🎯 Required Qualifications
Education: A specialty degree or diploma in tourism, business, marketing, communications, or a related field is preferred. Consideration will be given to candidates with demonstrated experience and accomplishments.
Experience: At least five years of hands-on experience dealing with the traveling public and tourist attraction leadership.
Required Skills:
- Strong communication and interpersonal skills
- Excellent sales and presentation skills
- Ability to build and maintain relationships
- Knowledge of the travel and tourism industry
- Ability to work independently and as part of a team
- Familiarity with marketing principles and digital marketing channels
Preferred Skills:
- Experience with marketing software and tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is the primary language used in the job description.
💰 Compensation & Benefits
Salary Range: $70,000 to $80,000 per year, depending on experience, with performance bonus potential
Benefits:
- Health benefits
- Matching RRSP program (up to 6% of base, uncapped)
- 3 weeks vacation
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales and Marketing Manager role with 5-10 years of experience in the travel and tourism industry in Victoria, British Columbia.
📌 Applicant Insights
🔍 Company Context
Industry: Construction (with a focus on marine industrial services, environmental and site works contracting, ship repair, metal fabrication and structural steel, recycling, and industrial property leasing)
Company Size: 201-500 employees
Founded: 1978
Company Description:
- Diversified group of industrial businesses focused in and around Victoria’s working harbour
- Expertise in marine industrial services, environmental and site works contracting, ship repair, metal fabrication and structural steel, recycling, and industrial property leasing
- Mission: Provide a sustainable, viable, and responsible industry that leverages and optimizes the inherent value of Victoria’s Harbour
Company Specialties:
- Civil Construction
- Ship Repair
- Residential and Commercial Recycling and Disposal
- Pile Driving and Dredging
- Ready-mix Concrete Services
- Demolition and Deconstruction
- Asbestos Abatement
- Large Steel Fabrication
- Landscaping and Gardening Products
Company Website: ralmax.com
ASSUMPTION: While the company's primary industry is listed as Construction, the Sales and Marketing Manager role is focused on the Victoria Harbour Ferry subsidiary, which operates in the tourism industry.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity to grow within the company
Reporting Structure: Reports directly to the Ralmax Senior Executive
Work Arrangement: Full-time, on-site, with a standard workweek of 40 hours
Growth Opportunities:
- Potential to advance to a leadership role within the company
- Opportunity to gain experience in various aspects of the business, such as sales, marketing, and customer service
- Possibility to work with diverse teams and clients, expanding professional networks
ASSUMPTION: The Sales and Marketing Manager role offers opportunities for growth and development within the company, as it is part of a dedicated leadership team and plays a key role in the business's success.
🌍 Location & Work Environment
Office Type: On-site, with a standard workweek of 40 hours
Office Location(s): Victoria Harbour Ferries, Victoria, British Columbia, Canada
Geographic Context:
- Victoria, British Columbia, is a mid-sized city with a population of approximately 390,000 people
- The city is known for its mild climate, natural beauty, and vibrant tourism industry
- Victoria Harbour Ferries is located in the heart of the city, providing easy access to various attractions and amenities
Work Schedule: Full-time, with a standard workweek of 40 hours, including evenings and weekends as needed to accommodate customer service and sales opportunities
ASSUMPTION: The work schedule may vary depending on the needs of the business and the demands of the tourism industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Sales and marketing skills
- Customer service orientation
- Problem-solving abilities
- Cultural fit with the company and team
Application Tips:
- Highlight relevant experience and accomplishments in sales, marketing, and customer service
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful marketing campaigns or sales strategies you have implemented in previous roles
ATS Keywords: Sales, Marketing, Tourism, Customer Service, Relationship Building, Business Development, Revenue Growth, Passenger Counts, Victoria Harbour Ferry, Ralmax
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., CRM, marketing automation, social media management)
- Sales software and tools (e.g., CRM, sales automation, sales enablement)
- Customer service software and tools (e.g., ticketing systems, customer feedback platforms)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing infrastructure and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Sustainability
- Viability
- Responsibility
Work Style:
- Collaborative
- Results-driven
- Adaptable
Self-Assessment Questions:
- How do you align with the company's mission to provide a sustainable, viable, and responsible industry that leverages and optimizes the inherent value of Victoria’s Harbour?
- How comfortable are you working in a dynamic and fast-paced environment, with a focus on customer service and sales?
- How do your work style and preferences fit with the company's collaborative and results-driven culture?
ASSUMPTION: Applicants should consider how their personal values, work style, and preferences align with the company's mission, culture, and work environment.
⚠️ Potential Challenges
- Managing seasonal fluctuations in passenger counts and revenue
- Balancing the demands of marketing, sales, and customer service
- Working in a dynamic and fast-paced environment, with a focus on customer service and sales
- Adapting to the unique needs and preferences of a diverse range of clients and partners
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the tourism industry and the specific needs of Victoria Harbour Ferry
- However, it shares similarities with other Sales and Marketing Manager roles in the tourism industry, as well as roles focused on business development and customer service
- Career paths for this role may include advancement to leadership positions within the company or transition to related roles in the tourism or hospitality industries
ASSUMPTION: Applicants should research similar roles in the tourism industry and consider how their skills and experiences may translate to other related positions.
📝 Sample Projects
- Developing and executing a marketing campaign to increase passenger counts during the off-peak season
- Negotiating a contract with a new tour operator to expand Victoria Harbour Ferry's reach and revenue
- Implementing a customer feedback system to improve customer service and identify areas for improvement
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to apply their skills and knowledge to the specific needs of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term goals and growth strategies?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the Victoria Harbour Ferry business, and how can this role address them?
- How does the company measure the success of the Sales and Marketing Manager role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ralmax careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or sales strategies you have implemented in previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
