Sales and Marketing Specialist

📌 Core Information

🔹 Job Title: Sales and Marketing Specialist

🔹 Company: Sinclair Broadcast Group

🔹 Location: Las Vegas, NV, USA

🔹 Job Type: Full-time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building strong client relationships and delivering impactful solutions
• Identifying new opportunities and emerging trends in the market
• Crafting tailored sales and marketing solutions that drive results
• Collaborating with a dedicated team of media sales professionals

ASSUMPTION: This role requires a balance of sales, marketing, and client relationship management skills. Successful candidates will be comfortable in a fast-paced, dynamic environment and have a passion for helping businesses grow.

📋 Key Responsibilities

✅ Engage with new and existing clients to showcase innovative media solutions that amplify their brands

✅ Build strong client relationships and deliver impactful solutions to help clients achieve their goals

✅ Identify emerging opportunities and analyze data to predict market shifts and trends

✅ Collaborate with a dedicated team of media sales professionals to achieve market leadership

ASSUMPTION: This role involves a significant amount of client interaction, both in-person and over the phone. Strong communication and relationship-building skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven sales ability or a strong desire to learn (0-2 years of experience)

Required Skills:

• Excellent communication skills, both written and verbal
• Strong relationship-building skills
• Proficient with digital tools and applications
• Ability to analyze data and identify trends
• Valid driver's license, up-to-date insurance, and reliable transportation

Preferred Skills:

• Experience in media sales or a related field
• Fluency in Spanish (or other languages)

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong skillset may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 per year (based on experience and performance)

Benefits:

• Base salary and commission structure
• Benefits package (health, dental, vision, etc.)
• Top-notch training and support
• Career growth opportunities

Working Hours: Full-time, Monday-Friday (with flexibility for client needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level sales and marketing roles in the Las Vegas area. Actual compensation may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution. Sinclair Broadcast Group is a leading provider of local news and sports, owning and operating 185 television stations in 86 markets.

Company Size: 5,001-10,000 employees. As a large company, Sinclair offers numerous opportunities for growth and advancement.

Founded: 1986. Sinclair has a rich history in the broadcast media industry and has consistently adapted to technological changes and market trends.

Company Description:

• Sinclair Broadcast Group is a diversified media company that owns, operates, and provides services to television stations affiliated with major broadcast networks
• The company also owns Tennis Channel and multicast networks such as Comet, CHARGE!, TBD, and The Nest
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry. Their diverse range of services and platforms allows them to adapt to changing market demands and consumer preferences.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role offers opportunities for growth and advancement within the company.

Reporting Structure: The Sales and Marketing Specialist will report directly to the Sales Manager and work closely with the media sales team.

Work Arrangement: Full-time, on-site. The role may require occasional travel to meet with clients and attend industry events.

Growth Opportunities:

• Training and mentorship programs to support long-term growth
• Career advancement opportunities within the local market or other cities
• Exposure to various aspects of the media industry, fostering well-rounded skill development

ASSUMPTION: Sinclair Broadcast Group is committed to investing in the growth and development of its employees. This role offers numerous opportunities for learning and advancement within the company.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and dynamic work environment

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US; 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• Las Vegas, NV, USA is a vibrant and growing market with a diverse range of industries and consumer bases
• The city offers a mix of urban and suburban environments, with a cost of living that is generally lower than other major metropolitan areas
• Las Vegas is home to numerous entertainment, dining, and cultural attractions, providing ample opportunities for work-life balance

Work Schedule: Full-time, Monday-Friday (with flexibility for client needs)

ASSUMPTION: Las Vegas offers a unique blend of urban and suburban environments, with a diverse range of industries and consumer bases. This provides ample opportunities for the Sales and Marketing Specialist to engage with a wide range of clients and industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the sales team
• Background check and offer extension

Key Assessment Areas:

• Sales and communication skills
• Problem-solving and analytical abilities
• Cultural fit and adaptability
• Client relationship management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful sales or marketing campaigns you've led or contributed to
• Research Sinclair Broadcast Group and the media industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Sales, Marketing, Client Relationships, Media Solutions, Broadcast Media, Local News, Sports, Advertising, Brand Amplification, Client Success

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing sales and communication skills, as well as cultural fit and adaptability.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Media planning and buying platforms
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department and team structure within Sinclair Broadcast Group.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach building and maintaining strong client relationships?
• Can you provide an example of a time when you identified an emerging opportunity and capitalized on it?
• How do you stay organized and manage your time effectively in a fast-paced environment?

ASSUMPTION: Sinclair Broadcast Group values employees who are adaptable, collaborative, and results-driven. Successful candidates will be able to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing a high volume of client interactions and maintaining strong relationships
• Adapting to a fast-paced and ever-evolving media landscape
• Balancing sales and marketing responsibilities while maintaining a strong focus on client success
• Navigating a large and diverse company with numerous departments and teams

ASSUMPTION: The Sales and Marketing Specialist role at Sinclair Broadcast Group presents numerous opportunities for growth and success, but also comes with its own set of challenges and demands.

📈 Similar Roles Comparison

• This role differs from other media sales positions in its focus on both sales and marketing, requiring a broader skillset and a stronger emphasis on client relationship management
• Sinclair Broadcast Group's size and diversity provide ample opportunities for career growth and advancement, setting it apart from smaller or more niche media companies
• As a leading provider of local news and sports, Sinclair offers a unique platform for Sales and Marketing Specialists to engage with a wide range of clients and industries

ASSUMPTION: While this role shares similarities with other media sales positions, its unique focus on both sales and marketing sets it apart and offers a distinct set of opportunities and challenges.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a local business
• Analyzing market data to identify trends and opportunities for a regional client
• Collaborating with the sales team to create a customized media plan for a national brand

ASSUMPTION: The specific projects and responsibilities of the Sales and Marketing Specialist may vary depending on the client's needs and the team's priorities.

❓ Key Questions to Ask During Interview

• How does the sales and marketing team collaborate to ensure client success?
• What opportunities are there for growth and advancement within the company?
• How does Sinclair Broadcast Group support the professional development of its employees?
• What is the typical career path for a Sales and Marketing Specialist at Sinclair?
• How does the company measure and evaluate the success of its media solutions?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful sales or marketing campaigns you've led or contributed to
• Research Sinclair Broadcast Group and the media industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.