📌 Core Information
🔹 Job Title: Sales & Marketing Manager
🔹 Company: WSH Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Hospitality & Events
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic sales and marketing plans
- Leading, managing, and developing the sales and marketing team
- Analyzing market trends and customer needs to identify new sales opportunities
- Overseeing digital marketing efforts and coordinating promotional events
- Building and managing relationships with key clients, partners, and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both sales and marketing strategies in the hospitality and events industry.
📋 Key Responsibilities
✅ Develop and implement strategic sales and marketing plans to achieve company and venue goals
✅ Lead, manage, and develop the sales and marketing team
✅ Analyze market trends and customer needs to identify new sales opportunities
✅ Oversee digital marketing efforts including SEO, social media, email campaigns, and paid advertising for the venue
✅ Build and manage relationships with key clients, partners, and stakeholders
✅ Monitor and report on performance metrics and adjust strategies as needed in accordance with business trends
✅ Plan and coordinate promotional events and product launches including brand collaborations
✅ Understand events and restaurant market
ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Proven experience as a Sales Manager/Head of Sales in a hospitality/events venue, with a track record of leading teams to achieve great results
Required Skills:
- Excellent communication skills (internally and externally)
- Proactive and excellent time management
- Meticulous administration, coordination, and prioritization skills
- Outstanding presentation skills
- Previous experience working within a client-facing corporate environment
Preferred Skills:
- Previous experience of working within the events industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in sales management, marketing, and team leadership within the hospitality and events industry are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £40,000 yearly (This is the provided salary range. No further assumptions are needed.)
Benefits:
- 50% discount across Searcys venues
- Enrolment into the Searcys pension scheme
- Up to 35 days annual leave
- Access to everyday discounts and communication portal
- Employee assistance programme
- Enrolment into the Searcys Champagne School
- Meals provided on shift when working within one of our venues
- Discount off overnight stays in London
- Your birthday off to celebrate in style
- A day off to volunteer / give back to the charity of your choice
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is in line with industry standards for a Sales & Marketing Manager role in the hospitality and events sector in London.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Events
Company Size: 5,001-10,000 employees (WSH Group is part of BaxterStorey, a large catering company)
Founded: 2004 (BaxterStorey was founded in 2004, WSH Group is a part of BaxterStorey)
Company Description:
- WSH Group is part of BaxterStorey, a leading independent catering and event management company
- They provide catering and hospitality services to businesses, events, and venues across the UK
- WSH Group operates from prestigious venues such as the Royal Institution of Chartered Surveyors (RICS) in London
Company Specialties:
- Hospitality
- Catering
- Retail
- Fine Dining
- Events
- Reception Services
Company Website: https://www.searcys.co.uk/
ASSUMPTION: Working for WSH Group/BaxterStorey offers opportunities to be part of a large, established company with a strong reputation in the hospitality and events industry.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth and development
Reporting Structure: This role reports directly to the General Manager of the venue and may have line management responsibilities for the sales and marketing team
Work Arrangement: On-site, full-time role with potential for flexible working arrangements
Growth Opportunities:
- Progression to senior management or leadership roles within the company
- Expanding skills and knowledge in sales, marketing, and team management
- Potential to work across multiple venues and locations
ASSUMPTION: This role offers opportunities for career progression and skill development within the hospitality and events industry.
🌍 Location & Work Environment
Office Type: Historic, prestigious venue in central London
Office Location(s): 12 Great George Street, London SW1P 3AE, UK
Geographic Context:
- Central London location, close to iconic landmarks such as Big Ben, the Palace of Westminster, Westminster Abbey, and Parliament Square
- Easy access to public transportation
- Vibrant and multicultural city with numerous attractions, restaurants, and entertainment options
Work Schedule: Full-time, with potential for flexible working arrangements and overtime during busy periods
ASSUMPTION: The central London location offers a dynamic and vibrant work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site interview with the General Manager and/or other relevant stakeholders
- Final interview or assessment
Key Assessment Areas:
- Sales and marketing strategy and planning
- Team leadership and management skills
- Communication and presentation skills
- Market analysis and customer needs assessment
- Digital marketing and event coordination skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as your team leadership and management skills
- Prepare examples of your past sales and marketing achievements, as well as your approach to market analysis and customer needs assessment
- Research the company and the venue to demonstrate your understanding of the business and your fit with the company culture
ATS Keywords: Sales Management, Marketing Strategy, Team Leadership, Client Relationship Management, Digital Marketing, SEO, Social Media, Email Campaigns, Event Coordination, Presentation Skills, Time Management, Communication Skills, Market Analysis, Proactivity, Administration Skills, Coordination Skills
ASSUMPTION: The interview process will focus on assessing the candidate's sales and marketing skills, team leadership and management abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for hospitality
- Ambitious and driven individuals
- Strong communication and presentation skills
- Proactive and excellent time management
- Meticulous administration, coordination, and prioritization skills
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving company and venue goals
- Adaptable and able to work effectively in a dynamic environment
Self-Assessment Questions:
- Do you have a passion for events and hospitality, and a strong desire to grow and develop in this field?
- Are you comfortable working in a client-facing corporate environment and able to build and maintain strong relationships with key clients, partners, and stakeholders?
- Do you have excellent communication, presentation, and time management skills, as well as strong administration, coordination, and prioritization skills?
ASSUMPTION: Candidates who are passionate about events and hospitality, have strong communication and leadership skills, and are adaptable and results-driven are likely to be a good fit for this role and the company culture.
⚠️ Potential Challenges
- Managing a team in a dynamic and fast-paced environment
- Adapting to the unique needs and requirements of a historic venue
- Balancing sales and marketing responsibilities with event coordination and management
- Working effectively with various teams and stakeholders, including internal teams and external partners
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and organizational skills to achieve success in this role.
📈 Similar Roles Comparison
- This role differs from other sales and marketing manager positions in the hospitality and events industry in its focus on a historic venue with both restaurant and events space, requiring adaptability and a strategic approach to sales and marketing strategies
- Industry-specific context: The events market in London is competitive and dynamic, with a strong focus on unique and memorable experiences for guests
- Career path comparison: This role offers opportunities for career progression within the hospitality and events industry, with potential for growth into senior management or leadership positions
ASSUMPTION: Candidates should research similar roles in the hospitality and events industry to gain a better understanding of the unique aspects of this role and the industry-specific context.
📝 Sample Projects
- Developing and implementing a strategic sales and marketing plan to achieve company and venue goals for a quarter
- Analyzing market trends and customer needs to identify new sales opportunities and adjusting sales and marketing strategies accordingly
- Coordinating a promotional event or product launch, including brand collaborations and partnerships
ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the overall organization?
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees, particularly in sales and marketing roles?
- What are the most challenging aspects of working in this role, and how have previous incumbents approached them?
- How does the company approach work-life balance, and what support is available to employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as your team leadership and management skills
- Prepare examples of your past sales and marketing achievements, as well as your approach to market analysis and customer needs assessment
- Research the company and the venue to demonstrate your understanding of the business and your fit with the company culture
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
