Sales & Marketing Operations Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Sales & Marketing Operations Specialist (m/f/d)

🔹 Company: pplwise

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time, On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Lead generation and seller marketing
• Data responsibility and tool usage
• Bidder marketing and visibility
• Collaboration with brokers and marketing teams
• Data-driven decision making and performance monitoring

ASSUMPTION: This role requires a strong commercial mindset, analytical skills, and the ability to work independently. The ideal candidate will have experience in lead generation, B2B sales, or digital campaigns, with a focus on results and growth.

📋 Key Responsibilities

✅ Lead Generation & Seller Marketing: Identify and approach potential sellers through cold calling, inbound inquiries, and local campaigns. Build new business relationships in under-served regions and industries, and manage a seller pipeline to ensure continuous growth.

✅ Data Responsibility & Tools: Use CRM (e.g., HubSpot) to manage, segment, and evaluate leads. Monitor campaign and pipeline performance, and develop CRM usage in the lead lifecycle. Regularly report to brokers and sales leadership.

✅ Bidder Marketing & Visibility: Support the central marketing team in achieving market KPIs. Localize and implement campaigns for high-value auctions, optimize ads and translations, and contribute to PR and social media efforts to increase brand awareness and buyer activation.

✅ Collaboration & Communication: Work closely with brokers to convert leads into auctions, and coordinate with the central marketing team regarding inbound leads and feedback processes. Collaborate with external partners for outbound campaigns.

✅ Data-Driven Decision Making & Performance Monitoring: Develop a deep understanding of lead performance metrics, such as conversion rates, seller participation, revenue per lead, cost per lead, and average lead value. Continuously improve lead generation strategies and processes based on data insights.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively. The ideal candidate will be comfortable working with data and using it to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 2-3 years of experience in lead generation, B2B sales, or digital campaigns

Required Skills:

• Proven experience with CRM systems and digital marketing tools (e.g., HubSpot)
• Strong analytical and communication skills
• Commercial mindset with a focus on results and growth
• Fluency in German and English; additional European languages are a plus
• Experience in content creation, campaign localization, and social media management
• Ability to work independently and manage projects

Preferred Skills:

• Experience in the industrial machinery or auction industry
• Knowledge of the German Mittelstand
• Experience working with a remote or hybrid team

ASSUMPTION: The ideal candidate will have a proven track record of success in lead generation or a related field, with a strong commercial mindset and a data-driven approach to decision-making.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• 30 vacation days
• Access to Urban Sports Club membership
• JobRad leasing
• Opportunities for personal development

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the German market. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on German-speaking sales and tech hiring

Company Size: Small (11-50 employees), offering an entrepreneurial environment with the security of a market leader

Founded: 2021, with a mission to provide German-speaking recruiters for sales, tech, and high-volume hiring

Company Description:

• Specializes in providing German-speaking recruiters for enterprise, established, and start-up/scale-up companies
• Works with clients such as Uber, Wolt, Docplanner, and many others
• Offers a unique opportunity to work in a dynamic, growing environment with a strong market presence

Company Specialties:

• German-speaking sales hiring
• Tech hiring Germany
• Italian-speaking sales hiring
• German-speaking recruiting

Company Website: pplwise.com

ASSUMPTION: pplwise is a well-established company in the staffing and recruiting industry, with a strong focus on German-speaking markets. They offer a unique opportunity for candidates to work with a wide range of clients and contribute to the company's growth and success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: Reports to the Lead Generation Leader (Marketing) and the Broker Team Lead, with a focus on supporting the broker team's success

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular travel within Germany.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the company
• Opportunities to work on high-impact projects and contribute to the company's growth
• Chance to gain experience in a dynamic, growing industry and work with a diverse range of clients

ASSUMPTION: This role offers a unique opportunity for candidates to work in a dynamic, growing environment and contribute to the company's success. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Düsseldorf, with access to amenities and public transportation

Office Location(s): Düsseldorf, with regular travel required within Germany

Geographic Context:

• Düsseldorf is the capital of North Rhine-Westphalia, the most populous state in Germany
• The city is known for its fashion and trade fairs, as well as its vibrant cultural scene
• Düsseldorf offers a high quality of life, with excellent education, healthcare, and recreational opportunities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed. The role may require occasional overtime or weekend work to support events or campaigns.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to manage their time effectively to meet deadlines and achieve results.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final interview with the company founders

Key Assessment Areas:

• Lead generation and sales skills
• Data analysis and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Practice common interview questions and be prepared to discuss your approach to lead generation and data-driven decision making

ATS Keywords: Lead generation, B2B sales, digital campaigns, CRM, data analysis, sales operations, marketing operations, German language, English language, European languages

ASSUMPTION: The interview process will focus on assessing the candidate's lead generation skills, data analysis abilities, and cultural fit with the company. The ideal candidate will be proactive, results-driven, and able to work effectively in a dynamic, growing environment.

🛠️ Tools & Technologies

• CRM: HubSpot
• Project management: Asana, Trello, or similar
• Marketing automation: HubSpot, Marketo, or similar
• Social media management: Hootsuite, Buffer, or similar
• Data analysis: Excel, Google Analytics, or similar

ASSUMPTION: The ideal candidate will have experience with CRM systems and digital marketing tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Results-driven: Focused on achieving measurable outcomes and continuous improvement
• Collaborative: Working together to achieve common goals and support each other's success
• Adaptable: Embracing change and finding creative solutions to challenges

Work Style:

• Dynamic and fast-paced, with a focus on achieving results and meeting deadlines
• Data-driven, with a strong emphasis on performance monitoring and continuous improvement
• Collaborative and supportive, with a focus on working together to achieve common goals

Self-Assessment Questions:

• How do you approach lead generation and data-driven decision making in a dynamic, growing environment?
• How do you balance the need for results with a collaborative, supportive work style?
• How do you adapt to change and find creative solutions to challenges in a fast-paced environment?

ASSUMPTION: The ideal candidate will be proactive, results-driven, and able to work effectively in a dynamic, growing environment. They will also be a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining a strong focus on quality and conversion rates
• Balancing the need for results with a collaborative, supportive work style
• Adapting to change and finding creative solutions to challenges in a fast-paced environment
• Managing a remote or hybrid team and ensuring consistent communication and collaboration

ASSUMPTION: The ideal candidate will be proactive, results-driven, and able to work effectively in a dynamic, growing environment. They will also be a strong cultural fit with the company's values and work style.

📈 Similar Roles Comparison

• This role is unique in its focus on lead generation and seller marketing for the industrial machinery and auction industry
• Similar roles in other industries may focus on different verticals or product categories
• Career progression in this role may lead to opportunities in sales management, marketing management, or other related fields

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing industry and contribute to the company's success. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.

📝 Sample Projects

• Developing and executing a successful cold calling campaign to generate leads in an under-served region
• Localizing and implementing a high-value auction campaign, resulting in increased bidder participation and revenue
• Analyzing lead performance data to identify trends and optimize lead generation strategies

ASSUMPTION: The ideal candidate will have experience with lead generation, data analysis, and campaign management, with a strong focus on results and continuous improvement.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its lead generation and marketing efforts?
• What opportunities are there for collaboration and knowledge-sharing with other teams within the company?
• How does the company approach work-life balance and employee well-being?

ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges. They will also be a strong cultural fit with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns or projects you've worked on
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Practice common interview questions and be prepared to discuss your approach to lead generation and data-driven decision making
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.